Josh Boone

Is this you? - You are a passionate and highly driven yet restless workaholic - A perfectionist with unreasonably high standards for yourself and your work, making success a moving target - Achievement-focused, multitasking, always looking for the next thing to work on - You feel like you're failing or losing time if you're not always working on something - You are self-sacrificing, often ignoring your needs in service of your business or others - You're anxious, stressed, feel stuck, and desire change, but you aren't sure what that means - You don't feel fulfilled. Something is wrong or missing. Is it your business, your life, or both? - You wonder if, objectively, this needs to be this stressful and if you could be making better decisions - You want someone who you respect, who understands what you're going through, has done it, and shows you your blindspots If so, I can help. Most founders who come to me think they have a growth or focus problem. Some do. What most actually have is an alignment problem. Wrong direction, wrong model, wrong definition of success. They've been optimizing hard for a life they don't actually want, and nobody in their orbit has been willing to say that out loud. That's the work I do. I grew up in a family business and have spent over 20 years in the operator seat myself. Built and exited a 7-figure agency, worked with hundreds of brands, and conducted over 1,000 mentor sessions from executives at Microsoft and Apple to early-stage DTC founders. I'm fast at this because I've seen the same misalignments enough times to recognize them before you finish explaining. I also know this from the inside. I burned the hell out hard, sold everything, bought an RV, and spent two years on the road traveling the US figuring out who I was without the identity of a workaholic to fill the void. I live with ADHD and bipolar disorder and have dealt with chronic illness while running businesses. When I say I understand burnout and what it's like to scale while your nervous system is on fire, I'm not reaching for empathy. I've been there. I'm especially drawn to driven, neurodivergent founders who are succeeding on paper but struggling in private. A lot of founders open up to me in these sessions because it doesn't feel safe to say this stuff publicly. That's where the real work happens. My goal working with you isn't just growth. It's momentum that compounds without burning you alive.

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  Bootstrapping

  Most bootstrapped founders have taken things further than they had any right to on grit alone. The ceiling they hit isn't usually a capital problem – it's a leverage problem. We look at where you're spread too thin, what's actually important to focus on, and what you're holding onto out of habit or fear. Then we design a growth path that doesn't require outside money or working yourself into the ground to execute.

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  Career guidance

  We step back and ask the harder questions most people avoid. Are you actually in the right role and business, or just running on momentum? Is what feels “off” coming from the work itself, the business model, mission, or how you’re treating your body, mind, and relationships? What are you optimizing in your life? What does success look like? We'll dive into all this to uncover what your best next steps are to get you on a path that balances fulfillment and wellbeing with growth and impact.

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  Go to market strategy

  Positioning comes before everything. Before channels, before content, before outreach. We get specific about exactly who you're for – not a demographic, but a real person with a specific problem that keeps them up at night and a why you are the absolute best solution. Once that is clear, GTM stops being a guessing game. Messaging writes itself. The right channels become obvious. Most founders don't dive deep enough into this and have generic websites with vague messaging. We fix that.

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  Growth marketing

  Once the foundation is right, growth is mostly about identifying the few moves that actually compound and ignoring the rest. I pull patterns from adjacent industries and businesses that have already solved versions of your problem, then adapt them to your world. A big part of what I do is help founders stop chasing tactics and start building systems where each move reinforces the last. The goal is not more activity. It's building growth engines with momentum that compounds.

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  Imposter syndrome

  The founders who struggle most with this are usually the ones who are actually good at what they do. We dig into where it's coming from, how it's driving your decisions, and what it's costing you in terms of pricing, positioning, the clients you take, and the ones you don't. This isn't some BS confidence coaching. It's diagnostic work. We figure out what the voice is actually protecting you from, and whether that protection is still serving you or just getting in the way and needs to be let go.

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  Mindset coaching

  The same neurotic drive that makes you a high performer is the same one that makes it hard to stop, delegate, or feel like anything is ever enough. Once you can see the patterns and where it comes from, what it's trying to do, what it costs you – we can work on how you navigate it.

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  Venting frustration

  Sometimes you just need someone who has actually been where you're at to think out loud with. I've burned out hard, rebuilt from scratch, and kept running businesses through ADHD, bipolar disorder, and chronic illness. I'm not going to hand you a framework or tell you just to meditate. I'm going to listen, ask the questions nobody else is asking, and help you figure out what is actually going on underneath the thing you're frustrated about. That's usually where the real problem lives.