Jose Moreno

I’m a Google Ads consultant with 11 years of hands-on experience helping brands scale profitably. I’ve worked on 50+ accounts and led more than 100 consulting sessions, helping clients generate over $100M in revenue while meeting CPA and ROAS targets. I’ve partnered with companies including Criteo, Time Out Group, Gilson, Float, CIENCE, and MarketerHire. An engineer by training, I’m a Google Partner and member of the Google Ads Advisors community, and I talk about performance-driven Google Ads and account scaling.

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  Growth marketing

  Throughout my career, I've cultivated a deep understanding of growth-centric strategies. From my role at Ladder Digital to executing versatile marketing campaigns, I've developed a diverse toolkit of growth strategies. A critical aspect of my approach is A/B testing, allowing me to validate hypotheses and ensure optimal campaign performance. This empirical approach, combined with a holistic perspective on user acquisition, engagement, and retention, empowers brands to achieve sustained growth.

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  Marketing automation

  With a rich digital marketing background, I've excelled in using automation to optimize marketing processes. I specialize in inter-app integrations via Zapier, ensuring smooth data transfers across platforms. My expertise also encompasses CRM automation, where I craft workflows for better lead nurture and engagement. My approach enhances efficiency and captures every opportunity.

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  PPC strategies

  My proficiency in Pay-Per-Click (PPC) advertising is rooted in years of hands-on experience, managing and scaling diverse ad campaigns. From the foundational days at Food&Wine to overseeing massive ad spends at Ladder Digital and CIENCE Technologies, I've delved deep into the nuances of Google Ads, including advanced features like Automated Rules and Scripts. I specialize in crafting strategies that maximize ROI while aligning with brand objectives.

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  Remote work

  Since early 2020, I've transitioned into a remote work setup, adapting to the nuances and challenges it presents. Over nearly four years, I've not only mastered the art of staying productive from afar but also fostered collaboration and camaraderie in virtual teams. My experience offers insights into best practices, tools, and mindset shifts essential for thriving in a remote environment.

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  Google Ads

  11 years of experience

  Drawing from my vast experience managing significant Ad Spend accounts, I've honed expertise in various campaign types, including Search, Display, Video, and App Installs. I've employed advanced strategies such as Automated Rules, Scripts, and Re-targeting to drive impressive outcomes. If you're seeking to elevate your Google Ads campaigns, I've got insights to share.

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  Ahrefs

  7 years of experience

  Having leveraged Ahrefs for in-depth competitor keyword research, I'm well-acquainted with its robust tools and features. My proficiency lies in identifying and analyzing high-impact keywords to strategize better. While I might not label myself an "Ahrefs guru," my enthusiasm for mentoring is unmatched, and I'm eager to help you harness the platform's potential.

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  Asana

  7 years of experience

  Effective project management is vital in marketing, and Asana has been my trusted ally. Whether it's prioritizing tasks, managing team collaborations, or ensuring timely project delivery, I've harnessed Asana's features to streamline operations. If you're keen on elevating your organizational prowess, I'm here to help you navigate Asana's ins and outs.

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  Google Analytics

  11 years of experience

  My proficiency in Google Analytics extends beyond basic metrics. By diving deep into audience insights, traffic sources, and conversion paths, I’ve gleaned actionable strategies to boost digital campaign outcomes. If you aim to transform raw data into strategic decisions, let's explore Google Analytics' vast capabilities together.

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  Google Tag Manager

  7 years of experience

  Data accuracy is pivotal in digital marketing. Through my hands-on experience with Google Tag Manager, I've mastered the art of implementing and managing intricate tags and tracking codes. Enhancing your data collection and analysis prowess can profoundly impact your campaigns, and I'm here to guide you.

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  Hubspot

  7 years of experience

  Hubspot has been instrumental in my journey, equipping me with insights into lead lifecycles and conversion rates. My strengths lie in crafting insightful performance reports and devising workflows and automations. Delving deeper into Hubspot's capabilities can revolutionize your marketing funnel's performance. Let's explore together.

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  LinkedIn

  7 years of experience

  LinkedIn Ads, while pricier, can be a goldmine for B2B businesses when executed right. My success with the platform has been rooted in adopting a full-funnel strategy — effectively targeting TOFU, MOFU, and BOFU audiences. The key lies in optimizing your ad spend for fruitful Lead Generation, and I'm here to shed light on the techniques.

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  Wordpress

  10 years of experience

  My adventures with WordPress span from creating e-commerce sites to personal projects. While I might not dwell into the depths of design, my prowess is evident in optimizing site functionalities and pinpointing the ideal plugins to address challenges. A well-optimized WordPress site can be a game-changer, and I'm eager to assist you in realizing its full potential.

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  Zapier

  9 years of experience

  Zapier's magic lies in streamlining workflows. I've successfully bridged Hubspot and Google Ads, capturing offline conversions seamlessly. Additionally, integrating Hubspot with Klaviyo has been a breeze. Familiar with Zapier's core dynamics, I'm confident in guiding various use cases to automate and simplify your processes.

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  Lead Generation

  With significant experience at CIENCE Technologies and other B2B projects, I've deeply explored B2B Lead Generation. My expertise spans overseeing campaigns, managing ad budgets, and crafting programmatic strategies for the B2B market. If you're eager to delve into B2B lead generation or seek guidance, I'm here to mentor and impart practical insights.

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  E-Commerce

  My digital marketing journey took root in e-commerce, mastering Google Ads, Facebook Ads, and content strategies for the Food&Wine sector. E-commerce isn't just sales; it's understanding consumers and crafting resonant campaigns. With hands-on knowledge, I offer guidance and mentorship to those keen on thriving in this vibrant industry.

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  SaaS

  In the dynamic SaaS landscape, my roles have given me invaluable insights. As the Head of Marketing for Hirebook, a B2B SaaS startup, I mastered the nuances of user behavior and strategy tailoring. Additionally, at CIENCE Technologies, I played an instrumental role in its pivotal transition from a purely people-serviced business to an assisted SaaS model. These experiences position me uniquely to guide others in both SaaS startup and transitional contexts.

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  Digital Marketing

  At Ladder Digital, one of the US's premier Growth Marketing Agencies, I delved deep into the digital marketing agency ecosystem—managing client relationships, orchestrating innovative campaigns, and ensuring results that speak volumes. Drawing from this experience, I can guide aspiring marketers or agencies looking to refine their approach and deliver unmatched value to clients.

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  B2B

  Of course! Here are three variations: Variation 1: B2B Services: At CIENCE Technologies, a leader in B2B Lead Generation, I immersed myself in the intricacies of B2B services. My expertise spans from lead generation to client retention, innovative outreach campaigns, and tailoring services to client needs. If you're navigating the B2B service space, I offer proven approaches to ensure success.