Jose Moreno

I'm a B2B Google Ads Specialist who focuses on execution that actually closes deals. Beyond managing campaigns, I consult on full-funnel tracking and CRM integration to ensure every click is measurable and every lead is high-quality. 12 years of hands-on experience. 100+ accounts optimized, 300+ audited, $100M+ in client revenue generated. I've worked with companies like Float Financial, Ziptie, Gilson Inc., Time Out Group, CIENCE, and MarketerHire. Engineer by training, Google Partner, and member of the Google Ads Advisors community. I use AI tools (primarily Claude Code) daily for diagnostics and analysis. 12 years of expertise sets the direction, AI provides speed and consistency. Use these calls to work through wasted spend, account structure, conversion tracking, CRM integration, value-based bidding, or scaling decisions.

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  Growth marketing

  My focus is one channel: Google Ads. 12 years of hands-on experience has taught me that growth comes from focus, not from spreading thin. I help B2B businesses get more from Google Ads by killing waste, funding what works, and feeding the algorithm better signals. The diagnostic process matters more than the tactic. Find the leak, fix the foundation, then scale.

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  Marketing automation

  Most ad spend leaks at the seams between platforms. I help connect Google Ads to the rest of the system: conversion tracking, CRM integration, offline conversions, and performance dashboards. Once Google can see which leads close, bidding strategies can optimize for revenue, not just form fills. This is where most accounts unlock their next gear.

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  PPC strategies

  I run Google Ads primarily for B2B lead generation, with occasional B2C and e-commerce work. The work is part data, part diagnostics, part decision-making. Find wasted spend, restructure for clarity, improve the signals Google receives, and scale once the foundation holds. Each step matters, and they matter in order. Most accounts try to scale before fixing the leaks.

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  Google Ads

  12 years of experience

  12 years on this platform. I run Google Ads primarily for B2B lead generation: campaign structure, keyword and search term management, bidding strategy, ad copy, audiences, value-based bidding, and the conversion tracking that ties spend to revenue. Most of the work is diagnostic. Find what's wasting budget, fix what's not feeding the algorithm enough signal, and scale only after the foundation is right. I also work on occasional B2C and e-commerce accounts.

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  Ahrefs

  7 years of experience

  I use Ahrefs for keyword research, competitor analysis, and search demand validation before building Google Ads campaigns. Useful for deciding which themes to test, which to deprioritize, and where the real commercial intent lives. Search volume alone is not enough. Intent and competitive context matter more.

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  Google Analytics

  12 years of experience

  12 years using Google Analytics, including the GA4 transition. I use it to validate conversion tracking, audit traffic quality, and confirm that Google Ads is being credited correctly across the funnel. The goal is always the same: make sure the numbers in Google Ads match the numbers in the CRM and reporting layer.

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  Google Tag Manager

  7 years of experience

  GTM is where I implement and verify the conversion tracking that Google Ads needs to optimize properly. Most accounts have tracking gaps that quietly distort everything: duplicate conversions, missing offline events, broken cross-domain tracking. Fixing these often delivers more lift than any campaign change.

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  Hubspot

  7 years of experience

  HubSpot is the CRM I most often connect to Google Ads for offline conversions and pipeline reporting. Once lifecycle stages and revenue feed back into Google, value-based bidding can optimize for actual customers instead of form fills. This is one of the highest-leverage changes for any B2B account.

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  LinkedIn

  7 years of experience

  LinkedIn Ads can complement Google Ads in B2B lead generation, especially for upper-funnel audience building and account-based campaigns. I help operators decide where the boundary should sit between Google and LinkedIn, and how to track them together so revenue can be attributed cleanly across both channels.

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  Zapier

  9 years of experience

  Zapier handles integrations without native connectors. Most often: HubSpot to Google Ads for offline conversions, or stitching tools that report differently across the lead journey. Light glue, not the foundation. The goal is always to make sure Google Ads gets the signals it needs without adding fragility to the data pipeline.

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  E-Commerce

  My early career was in e-commerce, and I still take occasional e-commerce engagements. Performance Max, Shopping campaigns, feed structure, and Merchant Center hygiene are all on the table. The diagnostic approach still applies: find what's wasting budget, fix the data signals, then scale. That said, my main focus today is B2B lead generation.

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  Digital Marketing

  I've spent most of my career inside agencies and consultancies, including Ladder Digital and CIENCE. That perspective shapes how I work today: I run engagements as a dedicated specialist, not as one of dozens of accounts. The depth of attention is the difference. Operators and marketing managers used to working with agencies usually feel the contrast quickly.

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  B2B

  I work almost exclusively with B2B companies running Google Ads for lead generation. The patterns are consistent: form fills are not the goal, qualified pipeline is. Conversion tracking, CRM integration, and offline conversions matter more than they do in B2C. Bidding strategies should optimize for what closes, not just what clicks. Most of the wins come from getting the data layer right before touching campaigns.

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  Lead Generation

  B2B lead generation is the core of my work. 12 years optimizing Google Ads for businesses that sell complex products through sales teams. The mechanics are different from B2C: longer sales cycles, lower conversion volume, lead quality matters more than lead volume, and offline conversions from the CRM are essential. Most of my engagements start here.

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  SaaS

  Most of my B2B Google Ads work runs across SaaS accounts. Free trials, demo requests, and self-serve signups each require different tracking and bidding setups. The common thread is that the marketing-to-sales handoff has to be visible to Google, otherwise the algorithm optimizes for the wrong thing. Value-based bidding tied to qualified pipeline is usually where these accounts unlock real growth.