IEBS Business School
Professor
Independent professor for IEBS Business School in the areas of PLG, experimentation and user acquisition.
Education
Jorge López-Sarry Álvarez
Growth Advisor | PLG & Experimentation | Lead Growth Product Manager
Barcelona, Spain (+01:00 UTC) English, Spanishfrom Barcelona, Spain
Usually responds in 3 hours
Free
Price per hour
15 min30 min60 min
Time Blocks Available
4.99
43 reviews / 53 sessions
Wed
28
Next availability
An amazing call in which he helped me understand the fundamentals of product growth, tactics and strategies widely used in the software world, and how to apply them in the physical world we live in as e-commerce managers. Really interesting talk! Thank you!
Franco Sosa
Great session with Jorge! He carefully listened to each question, taking the time to provide detailed answers. I truly value how he leveraged his expertise in the SaaS and SEO space to offer valuable insights that will definitely elevate my marketing strategy. I highly recommend him! 10/10
Emma Kovacevic
Jorge went really went the extra mile in helping me. He heard all the struggles and pains in doing Smoke Test. We defined goals on messaging, came up with new strategies for channels and helped me shift my mindset from focusing on the copy to focusing on the customers. An hour well spent!
Royce Johnson
Bio
Lead Growth Product Manager, working with a team of engineers, UX/UI, customer success and content editors, handling from user activation to retention rate through experimentation. Co-founder and SEO&PPC Manager. Built and led several SEO teams across different companies, now I am focused in experimentation to drive product growth. I have also created a couple of small SaaS so I would be more than happy to assist in any of these areas. In summary, I bring a multifaceted background with a blend of expertise in growth-oriented product management, technical SEO, digital marketing (SEO & PPC), and proficiency in Python programming and ML/NL. This diverse skillset equips me to tackle a wide range of challenges in driving product growth, optimizing acquisition, activation and retention to enhance business outcomes.
Expertise
Conversion rate optimisation
I would rather call it experimentation than pure CRO, although some projects are essentially CRO-driven. I have been working in experimentation processes at different companies, either existing or building them from the ground-up, for the past 6+ years.
Growth marketing
Experienced in acquisition (mostly SEO and PPC), user activation and retention. Experimenting with ways of moving the right metrics and KPIs forward for about 12 years professionally.
Product management
Officially transitioned from an acquisition specialist role to a Growth PM role 4 years ago after realizing all the opportunities that companies have beyond acquiring more users.
SEO
I have created and led different small, medium and large SEO teams across different companies, B2C and B2B, working on the toughest niches you can think of.
Toolkit
Ahrefs
15 years of experienceI use Ahrefs for backlink and competitor analysis mostly. I consider it the best one for this by a mile. Happy to help you setting it up and using it to its best extent if you ever want to.
Amplitude
7 years of experienceI have experience creating and defining implementation plans, including taxonomy definition and direct implementation for both new and existing products.
Optimizely
8 years of experienceI have experience setting experiments up in Optimizely, some of its quirks and constrains, so happy to chat about it if you are considering Optimizely for your experimentation needs.
Semrush
14 years of experienceFor keyword research and Google ads research, SEMrush is my favorite tool. For the rest of SEO-related use cases, I would strongly recommend other options, like Ahrefs.
Experience
Appfire
Senior Growth Product ManagerImplementing PLG strategies for several B2B SaaS products
Appfire
Lead Growth Product ManagerImplementing PLG and PLS strategies across a portfolio of B2B SaaS products
Working in the Growth/Activation squad, handling technical SEO implementations and collaborating with experimentation around activation.
Blexr
Growth Product ManagerWorking in the Growth, responsible for acquisition and monetization for different products in the gambling space.
SEO Natural
SEO&PPC ManagerCofounder and SEO&PPC Manager of a digital marketing agency focused in building and scaling user acquisition loops for startups and scale-ups in EMEA and US markets.