Joren de Graaf

My name is Joren de Graaf and I am based in Amsterdam. I have worked over 10 years in SaaS as a seller and worked in all the different segments (SMB - Majors). I have been active in different industries: Financial, observability/infrastructure and recently in security. As Account Executive I am the CEO of my own territory. I am working closely together with my internal account team and my external stakeholders (partners and customer) to find the win-win-win. I have worked on multi million dollar deals in extended sales cycles within a highly competitive market. For the last 5 years I have worked with MEDDICC, Command of the Message and Value selling. I have achieved presidents club multiple times over the last couple of years and I am always striving to improve. Since two years I am leading an extended, indirect team which learned me capabilities to coach, grow and develop individuals while working together towards the same goals. Happy to connect and see how I can help you!

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  Building a team

  I am highly effective in building teams, drawing from experience leading internal indirect teams and collaborating with external stakeholders. His ability to align diverse groups, foster collaboration, and drive accountability ensures strong execution, strategic alignment, and sustained business growth. The biggest challenge has been to build my internal account team who didn't report directly to me and all come from different perspectives and backgrounds.

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  Go to market strategy

  I excels in go-to-market strategy by leveraging deep SaaS sales expertise, stakeholder mapping, and business case development. My ability to align cross-functional teams, identify market opportunities, and drive execution ensures successful product positioning, customer adoption, and revenue growth. All of this with an incorporated business case to drive transformation for my customers.

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  Sales

  From my 10 years SaaS sales experience, I have worked in all different segments (SMB, Commercial, Mid-Market, Enterprise, Large Enterprise and now Majors). Because of this I understand full sales cycles in all different segments and in different industries. One of my strenght is to create new relationships, identify pain and create a compelling business case to help prospects and customers.

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  Salesforce

  11 years of experience

  Salesforce is the go to product for GTM teams. It's important to know all the details how to work with Salesforce as this helps you in prioritizing account patch and reporting. I have worked over 10 years with Salesforce including forecasting and territory planning.