As a VP of Marketing I oversee all marketing communications to any stakeholder. From prospects to clients, and product communications. I own the full AARRR Funnel and report it to the board. Qualified Opportunities are my thing

Jordi Capdevila
π¨βπ» Head of Global Marketing at seedtag | SaaS B2B Growth Mentor π€| International Speaker π¨βπ«
Bio
Experienced in companies willing to take their marketing to a whole new level using the most innovative technology tools to overcome their competitors. Focused on B2B technology companies that add value with products and/or services, but always having in mind that communications are human to human. Believer of rational and thoughtful 360ΒΊ Marketing that is aligned with Sales Teams to provide them prospects ready to buy.
Expertise
Content marketing
Uplift your content strategy to meet your company goals. From driving demand, helping sales and positioning your company as a thought leader. Let's discuss content since it is king!
Customer success
In SaaS customer success means not just less churn but more referrals. Include Customer Success in your marketing strategy to help your business organically grow through this (sometimes untapped) channel.
Marketing automation
I help companies think of their marketing stack and how to optimise it or boost it. How the stack should talk to each other and work as a seamless integrated and unified platform to have a team of inbound + outbound aligned. While having the prospect and future client with the feeling of a streamlined company communications.
Mindset coaching
Sometimes mind can be overwhelming. I have been there and I have solved it in many ways. Either if you need coaching for yourself or to better structure or handle a team, I have been there, and I will help you solve it.
Product market fit
Wether you haven't achieved Product Market fit yet, or want to review your fit within your market, those two initiatives are key to the success of your company. Here we can review the playbook which includes from TAM to the clients KPIs that will allow you to double down on customers that love you the most
Sales
Experienced in building successful outbound marketing teams that hit targets. From Prospecting and Market Research with a market fit, to script and playbook development, SDR management and coaching, cold e-mailing and template structure. Combine it with some Inbound and ABM strategy to get the most out of it.
Technology and tools
Experienced in analysing and implementing marketing and sales stack, happy to review it with you or plan what your teams need to be successful! From Marketing automation to CRM to Sales Enablement!
Toolkit
Hubspot
11 years of experienceBest for SMBs and start-ups alike. Know the tricks to get in their start up program, and plan how Hubspot will sustain your growth. If your implementation needs some fixing, let me asses how this can be done
Pardot
14 years of experienceAutomate all your communication with the best Marketing Automation software seamlessly connected to Salesforce. My recommendation when working with SFDC
Salesforce
16 years of experienceSalesforce experienced user. Align marketing and sales within its CRM Platform and your whole team on the same page when talking or targeting prospects.
Trello
15 years of experienceVetted heavy user of Trello to manage teams (remotely or in-house), projects or hack productivity. A huge fan of how productivity can be improved and that most of the time happens in Trello, but let's talk about it!
Zapier
13 years of experienceThe marketing glue. Do the inimaginable when connecting over 1000 applications together. A productivity booster and a team alignment tool that will pass information through your systems.
Experience
- SaaSB2B
Mediabank was the marketplace that gathers finalised audiovisual content, aiming to connect producers and tv planners, and with the vision of organising the world's video productions under one roof.
E-CommerceSaaSB2BAssisting Executive team in designing and implementing the Marketing & Digital Strategy. Responsibilities among other functions: β’ Establish a Marketing Strategy for New Business Development β’ Exercise initiative, innovation and teamwork in planning communications promotions to reach new clients through Online Communications (Paid and Organic). β’ B2B Marketing Automation, CRM, Lead Management, Sales Team Assistance, Exhibits and Conference Planning.
Digital AgenciesB2B