Jordan Scott

Jordan Scott is the founder & CEO of Cobble, a decision-making platform that has raised $3M, grown to a 100K+ audience, and expanded to 7 cities, all while navigating the challenges of being a first-time, solo, female founder. She deeply understands the messy, exhilarating, and sometimes overwhelming journey of building a startup and thrives on helping other founders cut through the noise to build something truly remarkable. Her expertise spans product development, growth strategy, content marketing, and interpersonal dynamics within teams. She has a particular passion for helping founders create unique, incredible content that seamlessly aligns with their product, driving engagement, retention, and long-term business growth in creative, unexpected ways. Whether it's fine-tuning go-to-market strategy, scaling content that actually converts, or navigating tough conversations with colleagues, Jordan brings fresh ideas, strategic clarity, and a deep understanding of consumer behavior to the table. Most importantly, Jordan is super personable, quick, encouraging, and fun to talk to—so if you're looking for a mentor who will challenge you, spark big ideas, and help you think creatively about growth, she’s the one to call.

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  Content marketing

  Cobble is built on great ideas—and we showcase them everywhere: social, email, SMS, partnerships, IRL experiences, and more. I believe content isn’t just marketing—it’s what makes a business unforgettable. I help founders find the right channels, craft unique messaging, and use content to drive real growth.

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  Imposter syndrome

  As a solo, first-time, female founder, I’ve raised $3M, built a 100K+ audience, and expanded to 7 cities—all while battling imposter syndrome. I know what it’s like to doubt yourself, but action builds confidence, not the other way around. I help founders reframe fears, own their expertise, and grow creatively. If you need a mix of real talk, strategy, and encouragement, I’m here to help you realize you belong in the room.

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  Leadership

  I’ve built and led a 20-person team while being pregnant twice and now raising two daughters. Leadership isn’t about perfection; it’s about trusting yourself, adapting, and making bold choices even in chaos. I help founders build confidence, navigate challenges, and lead with creativity and clarity.

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  Product market fit

  I’ve spent years refining Cobble’s product-market fit, balancing what users want with what actually drives growth. From pivots to deep user research, I know the messy, nonlinear process of building something people truly love. I think creatively and strategically about how product, content, and growth intersect, making me a great person to chat with about what really moves the needle.

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  Notion

  8 years of experience

  I love Notion because it’s the only tool that keeps up with how my brain works. From my daily to-do list to Cobble’s product roadmap—and literally everything in between—it’s my go-to for staying organized, creative, and in control. It’s flexible enough to evolve with my workflow, making it an essential part of how I build, plan, and get things done.