Helping B2B SaaS companies to grow by setting up a profitable new revenue channel; partner marketing.

Joran Hofman
SaaS Bootstrapper, Ex Head of CS
Bio
When Joran was working at his previous company, he often received the question; this is a great tool, which tools should I use more? This resulted in him starting www.saleslovesmarketing.co which lists the best Sales & Marketing tools and receives 30k+ organic visitors per month at the moment. To turn this into a revenue stream he started to apply to the partner/affiliate programs which are listed on the site, which made him realize after a while that the current tools on the market are not doing what they should; helping the partner & SaaS partner to build a revenue channel. Hence he started, Reditus. A Partner Management Tool purely focussed on B2B SaaS companies. With this clear focus and the marketplace, it will offer great opportunities for individuals and businesses to grow a new revenue channel, in a scalable way! Overall, Joran loves solving business challenges by using technology to create innovative solutions which lead to increased revenue opportunities! As growing from a salesperson to Head of CS and leading a team of 25+ he will always make sure to keep the clients in mind, as in the end that is why you are building something right? Reach out to me if you think I can help you with anything.
Expertise
Bootstrapping
I have been bootstrapping my own SaaS for the last 1,5 years. I would lie if I told you I never thought about funding or quitting. Need some motivation or a mirror? Send me a message. My SaaS; www.getreditus.com
Building a team
Have built a CS team within Leadfeeder, from 3 to 25 FTE all using a data-driven approach. We were able to hit targets, change structure and create processes to avoid any micro management.
Customer success
I joined a startup (Leadfeeder) when there were only 18 people and no CS department. 4.5 years later I left the company as the Head of CS and managed 25 people within CS.
Remote work
Over the last 5+ years, I have been working remotely, managing a team, and building my own startup. All with remote employees/colleagues. Want to know how to do this, the challenges or advantages? Just let me know.
Toolkit
Freshworks
8 years of experienceWe have been working with FreshSuccess in our CS department. I can share some experiences, do's & dont's plus everything else you want to know. FreshSuccess is a product from Freshworks.
Google Tag Manager
7 years of experienceI have no huge experience with GTM. I have been setting my own GTM accounts for Reditus & Sales Loves Marketing. Learned by doing, implemented simple tags and some custom events to track button clicks.
Hubspot
4 years of experienceUsing the free CRM from Hubspot with basic automation purely to track pipeline and make sure no company goes without a follow-up. I do not work with any of the paid features.
Pipedrive
6 years of experienceWith Reditus we have our CRM setup within Pipedrive. A CRM is only a CRM, it is how you use it and become consistent in your follow-ups. Creating your internal processes with be a lot more important.
Wordpress
6 years of experienceWe are running www.saleslovesmarketing.co (±30k organic visitors per month) in Wordpress since 2021. Moved it over from Webflow due to a lack of SEO possibilities.
Industries
SaaS
Over the last 5 years I have been working in SaaS, starting within Sales & later on within CS. Currently I'm building my own SaaS which helps other SaaS businesses grow via a partner channel.
Experience
- B2BSaaS
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B2BSaaSDigital Agencies
My best written content
- https://www.getreditus.com/podcast/how-to-grow-your-b2b-saas-to-10k-mrr/
- https://www.getreditus.com/podcast/how-to-grow-your-b2b-saas-to-10m-arr/
- https://www.getreditus.com/podcast/s1e22-how-to-grow-your-b2b-saas-to-1-million-arr/
- https://www.getreditus.com/podcast/s1e21-how-to-grow-your-b2b-saas-to-10k-monthly-recurring-revenue10k-mrr/
- https://youtu.be/gISqgtEbu9E?si=vwk9MaIyvt20lDRj