Tenera solves the lack of interoperability between construction technology tools in the built world with an API-driven platform that prevents vendor lock-in.
Joost de Kok
B2B Product- & Brand Marketing Consultant
Berlin, Germany (+01:00 UTC) English, Dutchfrom Oisterwijk, Netherlands
Usually responds in 3 days
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
1 reviews / 2 sessions
Wed
08
Next availability
Bio
As a marketing consultant, I help B2B startups and scale-ups get crystal clear on who their main product is for, what this product does, how their product is better and why that matters. I work with founders, CMOs and other commercial leaders to nail their positioning, messaging and branding, by connecting product clarity with brand memorability. I do this mainly through client interviews, hands-on workshops and 1-1 chats. Here at GrowthMentor to assist you on your journey around these critical product and brand marketing topics. Looking forward to chat with you and support you in any way I can.
Expertise
Go to market strategy
Lead GTM for over 5 B2B SaaS ventures over the last few years. From pre-launch positioning to post-launch traction, I help early-stage teams clarify their value, sharpen their messaging, and structure repeatable go-to-market motions.
Toolkit
Miro
2 years of experienceI use Miro as the central collaboration space for my positioning and branding workshops. It supports me in guiding teams through structured exercises, like competitive landscape, best-fit customer definition, differentiated capability and value, messaging frameworks, and brand storytelling.
Industries
Consulting
As a marketing consultant, I help B2B startups and scale-ups get crystal clear on who they’re for, what they do, and why it matters. I work with founders, CMOs and other commercial leaders to nail their positioning, messaging and branding, by connecting product clarity with brand memorability. I do this mainly through client interviews, hands-on workshops and 1-1 chats.