Jonathan Rodriguez
Chief Marketing Officer (CMO) | Brand Partnerships | Growth Marketing | Entrepreneur
Bio
A transformative leader who thinks full-picture, thrives on opportunity and knows how to get people, and brands to do their best work. I am a highly motivated individual who is passionate about strategically growing brands through various digital marketing channels and strategies. I’ve been in the marketing industry for over 12 years with features on Billboard, MarketWatch, MSN and more. I have had the pleasure to work with many notable celebrities, public companies, private brands and start ups. Some of these include: Chris Brown, Green Roads, Feid, Beatbox Beverages, The FaZe Clan, Revive Supplements, Prime 112, My Little Pony, Redcon1 and many more. I am directly responsible for growing brands from 0 sales to a profitable 7 figures a month while learning all facets of marketing in the process - ranging from Marketing campaigns, Email/SMS marketing funnels, Ecommerce, Ads, Social media growth, analytics, Influencer strategy, Development & design and much more.
Expertise
Building a team
With a proven track record in team building, I've successfully scaled a business from a modest team of 3 to a robust workforce of 60+ in-house professionals. My expertise lies in identifying talent, fostering a collaborative environment, and nurturing the growth of each team member to unlock their full potential. This hands-on approach has been instrumental in driving business growth, ensuring efficient operations, and establishing a strong foundation for long-term success.
Conversion rate optimisation
I've been fortunate to have managed hundreds of stores, consistently delivering increased conversion rates for a diverse clientele. My portfolio spans celebrities, influencers, publicly traded companies, notable private enterprises, and startups. My data-driven approach, combined with a deep understanding of customer behavior & industry trends, has enabled me to craft tailored strategies that drive results, enhance user experience, & ultimately boost profitability for many businesses & brands.
Email marketing
Highly experienced at creating compelling campaigns that captivate audiences and drive measurable results. This has lead me to become a partner with the leading email providers in the market. Leveraging data to craft tailored strategies that enhance engagement and conversions. My experience spans diverse industries, equipping me with the skills to deliver highly effective email marketing solutions that resonate with target audiences, amplify brand value, and foster lasting relationships.
Growth marketing
With a 12-year track record in marketing & business, I've cultivated a strong skill set in growth marketing, e-commerce, and partnerships to propel businesses forward. My passion for digital channels has generated impactful campaigns, earning features in Billboard, MarketWatch, and MSN. Collaborating with a variety of clients from celebrities to start-ups, I've mastered marketing tactics, including growth funnels, ads, analytics & social media, achieving 7 figures+ monthly revenues for brands.
Mindset coaching
I empower individuals to tap into their inner potential and overcome personal obstacles. By utilizing techniques rooted in positive psychology, self-awareness, and goal-setting. This process fosters resilience, self-confidence, and emotional intelligence, enabling clients to achieve personal and professional success. Through a supportive and results-oriented approach, I help clients unlock their full potential and embrace a growth mindset for a fulfilling life.
Social media
I've skillfully expanded multiple accounts organically, forging strong connections with audiences. My extensive experience includes collaborating with celebrities, high-end influencers, and prominent brands to develop tailored marketing strategies that drive engagement. Furthermore, I have successfully secured certification for multiple brands without resorting to paid promotions, showcasing my commitment to authentic growth and building lasting value in the digital landscape
Toolkit
Google Ads
14 years of experienceGoogle Ads is a powerful tool for driving targeted traffic to your website. Setting up top of funnel, middle of funnel, and bottom of funnel campaigns is crucial to drive leads and sales. By targeting users at different stages of the buying process, you can maximize your ROI and increase conversions. Google Ads is a must-have for any business looking to increase their online presence and generate more revenue.
Ahrefs
10 years of experienceI've been using Ahrefs since 2017 to improve my website's search engine rankings and drive more organic traffic. With Ahrefs, I can conduct in-depth keyword research, analyze my competitors' backlinks, and track my website's performance over time. This powerful SEO tool has been instrumental in helping me optimize my website for search engines and grow my online presence. I highly recommend Ahrefs to anyone looking to improve their SEO strategy and drive more traffic to their website.
Asana
8 years of experienceAsana has been an essential tool for me to manage tasks and projects efficiently. With Asana, I can easily create tasks, assign them to team members, and set deadlines. It helps me stay organized and prioritize tasks, ensuring that nothing falls through the cracks. Asana has become a central hub for my team's collaboration, allowing us to work together seamlessly and achieve our goals efficiently.
Dropbox
9 years of experienceFor proper team management I store and organize my visual content with Dropbox. I create a folder for each project or category and upload images or videos to the respective folder. This way, I can easily access my files from any device with internet access.
Google Analytics
11 years of experience"What gets measured gets managed," and this is especially true in business. I've used Google Analytics (GA) to track website performance and measure success for my own business and clients since 2016. With GA, you can measure website traffic, user behavior, & more, making informed decisions and optimizing marketing campaigns. Analyzing data can help identify areas for improvement, optimize marketing campaigns, and drive revenue. It's a must-have tool for any business looking to succeed online.
Google Data Studio
9 years of experienceMy easy and free go to tool to visualize the story that analytics and data tell. Have been using this tool since its beta stage, and it is one of the unsung heroes of a successful toolkit when having to report data to others (clients, bosses, executives, etc)
Hotjar
10 years of experienceHotjar has been instrumental in increasing my clients' website performance. By using heatmaps, session recordings, and feedback polls, I gain insights into user behavior, identify pain points, and optimize the website for better user experience. Hotjar is a must-have tool for any business looking to improve their website's performance and achieve their business goals.
Instapages
9 years of experienceInstapage is an essential tool for creating high-converting landing pages. With its drag-and-drop interface, customizable templates, and A/B testing capabilities, I can quickly create landing pages that drive more conversions and sales. It's a must-have tool for any business looking to improve their online marketing campaigns and grow their customer base.
Mailchimp
12 years of experienceBeen using Mailchimp for almost 10 years. I'm currently an official partner of Mailchimp to help them review and audit clients accounts and performance on a monthly basis.
Stripe
8 years of experienceAs a business owner, Stripe has been a game-changer for accepting online payments. Its seamless integration, user-friendly interface, and robust security features have made it the go-to payment gateway for my business. With automated receipts, easy refunds, and reliable fraud detection, Stripe makes it easy for me to manage payments and focus on growing my business.
Tableau
9 years of experienceI have been using the tool Tableau since 2018 to analyze and visualize customer data for my e-commerce business. With Tableau, I can easily create interactive dashboards and reports that help me identify customer behavior patterns, track sales trends, and make data-driven decisions to improve my business. It's a powerful tool that has helped me streamline my data analysis process and gain valuable insights into my customers' preferences and behaviors.
Industries
Marketing
With over 12 years of experience in the field, i've been able to achieve brand growth by turning brands from obscurity to achieving 7-figure monthly revenues. Expertise include E-commerce, growth marketing, email/SMS marketing funnels, brand partnerships, social media growth, and analytics. The client roster includes celebrities like Chris Brown and Feid to high-profile companies such as Green Roads CBD and Redcon1. Notable campaigns also include brands like Marvel, Sprite, and the UFC.