Jonathan Kriner

Nice to meet you! I'm a B2B technology marketer, currently leading Growth Marketing at Roku Advertising, including marketing strategy and demand generation/performance marketing. Prior to Roku, I held marketing leadership roles at venture-backed startups TVision, Integral Ad Science, and Solve Media. I live in Cambridge, MA with my wife and son, and have a BA from Temple University and MBA from NYU Stern. Extensive experience straddling strategy and execution, especially in B2B (both at enterprise and SMB/scaled). Have worked in companies as small as 6 and large as 3,000, not including founding (and failing) at building a music tech start-up. Some areas of expertise: - Martech stack for young high-growth companies - Developing growth strategies - Defining ICP and core user/buyer personas - Tying marketing strategies to business growth - Hiring and team structures / team building

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  Building a team

  - Managed contractors and agencies in start-up phase to scale operations with flexible cost structures - Currently manage multiple teams of full-time and contractors at Roku

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  Content marketing

  Currently lead our Demand team, which includes web, content, email, and operations/automation. At prior roles, have used content and comms/PR as a cost-effective way to build awareness and drive leads.

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  Go to market strategy

  Extensive B2B enterprise and mid-market/SMB GTM strategy and planning experience at a variety of sizes and stages of company. From major product launches to re-brands to org launches.

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  Growth marketing

  Currently lead growth marketing at Roku Advertising and have overseen the paid media functions at prior roles. I also oversee several segments at Roku Advertising that are focused on helping DTC brands grow through paid media.

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  Marketing automation

  Have defined several workflows and automations to make marketing more efficient. Currently oversee the team that does this at Roku Advertising and a focus point.

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  Product marketing

  Owned product and partner marketing for multiple business units at IAS, and currently doing lots of PMM and GTM planning/execution at Roku. Big fan of ICP/Persona, KPI setting, and building tactical strategies to drive success.

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  Public relations

  I've led comms at several high-growth start-ups, both in-house and through agency support. Similar to content marketing, can be a very cost-efficient way to build awareness in the market.

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  Sales

  While I haven't been a seller, I have spent a long time using marketing to drive sales and have been a deep partner of sales leaders. Happy to think through sales structures against business segments, and where marketing can make sales more efficient.

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  Technology and tools

  Extensive experience developing and operating marketing tech stacks and system building. Hubspot, Mailchimp, Salesforce, Pardot, Ad buying platforms, Google Analytics are some recent examples.

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  Venting frustration

  We all need time to vent! Happy to listen simply to listen or provide feedback/ideas on how to handle or how to move forward amidst change/complexity.

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  Asana

  13 years of experience

  Asana is the defacto project management tool I use currently, across multiple teams and projects. Have used historically as well and seen in multiple formats/use cases.

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  Hubspot

  10 years of experience

  Experience across Hubspot CMS, marketing automation, and sales enablement. Built entire website on Hubspot CMS for scale while at TVision 2017-2020.

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  Salesforce

  16 years of experience

  Lots of experience in Salesforce from the marketing to sales side of things. Used Salesforce across all orgs in my careers. Integrated with multiple tools.

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  Marketing

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  B2B