Jonathan Francis

Developed and implemented a global content marketing strategy, utilising a diverse mix of channels, including content syndication with international publishers, LinkedIn evangelism, influencer engagement, and organic social media, leading to an 81% increase in sales-qualified leads in 12 months.

Designed and executed a detailed go-to marketing strategy for an enterprise software company, resulting in 95% growth in pipeline opportunities in 12 months.

Executed region-specific growth marketing campaigns, exceeding the lead target by 66%. Developed a LinkedIn ads campaign flow that reduced cost per lead by 80% through continuous optimizations and iterations.

Pioneered the launch of a b2b brand, amplifying its online presence with a content strategy that resulted in 20% revenue growth and recognition as one of the fastest-growing startups in the Netherlands by FD Gazellen.

I have developed a customer-centric content strategy by conducting in-depth buyer persona analysis, mapping the buyer journey, and performing thorough audience research using tools like Sparktoro and Buzzsumo. Additionally, I have utilized Ahrefs to conduct comprehensive keyword research, ensuring that the content aligns perfectly with audience interests and search intent. Let's collaborate to create a content strategy that resonates with your target audience and drives meaningful engagement.

I have extensive experience in developing marketing campaign briefs and efficiently managing campaigns. From crafting comprehensive briefs that outline campaign objectives and strategies to effectively assigning tasks and overseeing the execution, I am adept at coordinating and optimizing marketing initiatives.

As a certified conversational marketing professional, I have utilized Drift to deliver personalized experiences for targeted accounts within the banking and financial industry. By leveraging conversational marketing, I have successfully engaged prospects and created meaningful interactions. I am here to assist you in incorporating conversational marketing playbooks into your ABM (Account-Based Marketing) campaigns, driving enhanced engagement and results.

I have extensive experience in monitoring and analyzing content marketing performance using Google Analytics. I can track key metrics, assess content engagement, and gain valuable insights into the effectiveness of your content marketing efforts.

I am well-versed in monitoring landing page performance and evaluating customer experience on landing pages. By analyzing metrics such as bounce rate, conversion rate(GA), and user behavior (Hotjar), I can provide valuable insights into the effectiveness of your landing pages.

I am a certified LinkedIn Ads campaign professional with a track record of success. By continuously optimizing and iterating on campaign flows, I have achieved remarkable results, including an 80% reduction in cost per lead. Let's leverage my expertise to drive exceptional performance and cost efficiency for your LinkedIn Ads campaigns.

I possess hands-on experience in creating engaging email campaigns, captivating landing pages, and informative newsletters using Mailchimp. With a keen eye for design and a focus on maximizing audience engagement, I can help you craft compelling email marketing materials that drive results.

I have extensive experience in creating comprehensive blog sites using WordPress. Additionally, I specialize in optimizing WordPress websites for SEO purposes. Let's work together to build a powerful and search engine-friendly online presence for your blog.