Redica Systems helps life sciences companies maintain high quality throughout their supply chain and reduce regulatory risk. My role is to lead our marketing team, build our brand, and grow/strengthen our business.
SaaSB2B
Jon Falker
Chief Product Officer @ Firehorse
Truckee, United States (-08:00 UTC) Englishfrom Hartford, United States
Usually responds in 8 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.98
10 reviews / 13 sessions
Mon
09
Next availability
Bio
I'm a product and marketing leader. I enjoy building products that make users' jobs easier. I headed marketing for six startups. I also headed sales in one of those roles. Sat on the board of a non-profit startup for seven years. Spent six years at Intel in global partner marketing. So my experience is multifaceted. I look forward to helping you solve your challenges, like finding product/market fit, building AI agents, advertising (managed a big ad budget at Intel), analytics, staffing, partner/channel marketing, content marketing, product-led growth, marketing operations, revenue operations, and more.
Expertise
Content marketing
Content is king after all. In 2023 the game is changing rapidly with generative AI reaching a breakout moment. Although we're still early in the hype cycle. I can advise on how to experiment to find a recipe that works for your brand, and then how to scale that recipe.
Conversion rate optimisation
I hate leaky funnels. Or flywheels. I've spent a lot of time and resources trying to design funnels and flywheels that only leak minimally. Ultimately, it comes down to two things: 1) how well does your product satisfy the demand, and 2) how easy do you make it for strangers to become leads to become customers to become advocates?
Technology and tools
I've overseen the marketing and sales tech stack for five different startups. I can advise which apps are best for your situation and how to configure them to serve you best.
Toolkit
Asana
10 years of experienceI'm very familiar with most of the well-known project management and task management apps (Asana, Trello, Monday, ClickUp, Google Tasks, Todoist, Motion, and more). To a slightly unhealthy degree actually. I can advise on time management and productivity processes to fit your needs.
Hubspot
10 years of experienceI have overseen the HubSpot instance for several startups, both B2B and B2C. I also migrated one of those startups from Marketo to HubSpot and wrote about the experience here: https://jonfalker.medium.com/how-and-why-we-migrated-from-marketo-to-hubspot-in-one-week-4afe9fec1113
Intercom
9 years of experienceI oversaw the use of Intercom as an integral part of a PLG self-serve sales and onboarding process for a B2B SaaS app. We used it for a public, search-optimized, knowledge base, as well as for lead qualification, free trial deployment, upsell, and paid customer onboarding.
Industries
SaaS
I have led marketing for three SaaS apps. One B2C and two B2B. The B2B companies are quality and regulatory intelligence for life sciences companies, and product management software focused on empowering continuous discovery and helping weave it into continuous delivery.
Analytics
Redica Systems is a data analytics platform for the life sciences industry, helping to improve product quality and reduce regulatory risk. As our head of marketing, I'm helping to create a brand and a category around Quality and Regulatory Intelligence. Part of that includes helping pharmaceutical and medtech companies see what is possible with analytics built on a unique and powerful dataset like ours.
Vacation Rental
I led marketing for Homesuite, which I rebranded to 2nd Address. The company is a two-sided marketplace for corporate housing. Think of it like a mini-Airbnb, but focused on corporate housing. Part of my job was to help balance our supply and demand so that we had a healthy market clearance in each of our geographical territories. I was also in charge of helping our Hosts make the most attractive home profiles possible. The competitive field was crowded at the time.
Experience
I led marketing for this quickly growing data center real estate developer.
Real EstateB2BIntel
Global Partner Marketing ManagerI managed the global partner marketing relationship between Intel & four of our largest OEM partners: Sony, Acer, ASUS and Dell. Past ad campaign examples below. Responsibilities included crafting global marketing strategy plans and budgets, paid/owned/earned media plans and content strategy. Worked with media agencies to optimize the media plan using marketing analytics and attribution analysis. Acted as the global GTM hub, coordinating regional and country-level plans in order to achieve global marketing communication consistency as well as budget optimization across various fund sources. Held responsible for both brand and sales KPIs.
Hardware