Helping consulting firms and mission driven companies build more authority and grow their businesses with podcasting.

Jonathan Baillie Strong
B2B Podcast Strategist
Bio
Hi, my name is Jonathan and I'm the founder of Spotlight Podcasting (SpotlightPodcasting.com), a podcast production agency focused on helping consultants & B2B service providers growth their revenue through podcasting. I love helping people out with: • Podcast strategy • Building out systems & processes • Choosing the right technology platforms If you've been kicking around the idea of starting a show, or you'd like to find out more about how to generate high ticket sales through podcasting, let's have a chat! Just book a free call, you've got nothing to lose.
Expertise
Building a team
I can share plenty of knowledge around hiring virtual assistants and sourcing extremely affordable talent from the Philippines, using some lesser known sources.
Productized services
If you're looking to scale whilst preventing scope creep and delivering a great service at a competitive price, productizing is a great way of achieving this. I'm happy to share the learnings from my own journey, including how we create Standard Operating Procedures to how to test out an initial idea for an offering.
Sales
Can share our sales call scripts and processes we use to qualify and close client accounts. Using a 2 step call sequence that involves an initial triage conversation, this helps quickly identify which prospects are a good fit and allows you to elicit key information for closing on the subsequent call.
Technology and tools
I am always looking for ways to improve productivity, automate systems, and improve our team's tech stack. If you need any help in those areas, happy to lend a hand.
Toolkit
Trello
9 years of experienceI can help convince you why Clickup is a much better option than Trello.. trust me! That said, I still do know my way around Trello too and can share several podcast production assembly line templates for the platform.
Twitter
13 years of experienceAt the time of writing (July 2021), I'm geeking out on Twitter strategy a lot. If you're interested in ways of scheduling content, increasing engagement and profile optimization, hit me up!
Zapier
16 years of experienceI've used Zapier and other automation platforms (Integromat, Pabbly Connect) a heck of a lot, in combination with Clickup, e-mail tools, spreadsheets, and much more. Whatever automation you're trying to build, I should be able to help you build it out.
Industries
Podcast
I run a podcast agency that assists brands in launching, producing, and promoting podcasts. Our expertise spans content creation, audio engineering, digital marketing, and guest booking on interview podcasts. We ensure each podcast not only achieves professional audio quality but also reaches its target audience effectively. Whether launching a new podcast or boosting an existing one, we offer bespoke strategies and full-service support for successful podcasting.
Experience
- B2B