
Founded Authentic Gaming, a pioneering company known for its innovative approach to live casino gaming. Today the company has 300 FTE’s in offices and live casino production studios around the world.

Founder & CEO w. multiple exits
Very helpful we discussed pricing and Jonas came up with some excellent ideas I found him straight to the point and he understood the problem quickly. would recommend
Jonas is a smart fellow and accomplished entrepreneur. He listens carefully and is quick to give no BS advice. Looking forward to our next session!
Had a great second chat with Jonas! We built on ideas that were shared in the first chat. He really took a keen interest in my idea and shared more relevant insights. I look forward to more collaboration in the near future.
I am a multiple tech founder with a passion for commercialising ideas. I have three exits under my belt. As the founder and CEO of Authentic Gaming, I have led the company through significant growth, launched many products and entered new markets across the globe. Focus throughout has been on company culture, key people development & retention and ultimately striving to exceed the expectations of customers, end users and employees.
I have scaled from 1 to over 300 as a founder and have 2 decades experience as a leader of startups and within corporate environments. A culture isn't a slide in a deck. It develops organically in an environment fuelled by passion & obsession with growth.
I love being creative and I always take the opportunity to get involved in our PR, customer facing communications and especially internal coms.
I have taken multiple B2B, B2B2C and B2C companies into new markets and territories across Europe, EMEA & North America. Many of these markets have complex regulatory regimes.
At my companies a central component of growth and successful strategy execution is mindset. Authentic Gaming boosts some of the best key people retention in the industry. We place the growth mindset right at the heart of all we do. Starting from finding the right talent with the right mindset to enabling our teams to develop it.
Extensive experience in this field in the US and EMEA for tech SaaS and online B2B product. Successfully using neuromarketing/sales techniques for small and large deals.
Extensive experience in B2B product packaging, market and sales. Hands on approach, detail oriented creation of sales materials, trade shows / exhibitions and websites.
Used within a small sales team to proactively manage the B2B sales funnel. Extensive used of the reporting and analytics functionalities along with process automation.

Founded Authentic Gaming, a pioneering company known for its innovative approach to live casino gaming. Today the company has 300 FTE’s in offices and live casino production studios around the world.
I lead overall Live Casino strategy and key initiative execution for Light & Wonder iGaming.