Jona Doda

I'm a startup founder and growth strategist with a decade of experience scaling tech startups across Fintech, Proptech, and Greentech in the UK and EMEA. I've had the privilege of leading marketing for startups through pivotal stages of growth, from Seed to Series A/B, building teams and delivering impactful results. As the Co-Founder of Bliss.al, an online therapy platform designed to serve diaspora communities, we’re currently piloting for Albanian speakers. Bliss aims to bridge gaps in mental health access by connecting users with culturally aware, language-specific therapists. Our mission is to grow globally, supporting other underserved diaspora populations. This work reflects my passion for using technology to address real-world challenges and make a social impact. Recognized as the Most Influential Woman in FinTech Marketing (South East England) and featured in the Women in FinTech Powerlist, I’ve also represented startups on a global stage, including serving as the official image of Visa Everywhere Initiative in 2021. If you're building something meaningful and want to connect, feel free to reach out! 👋

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  Building a team

  From my first roles in marketing, I've consistently been entrusted to build and scale marketing teams. I started foundational marketing teams from scratch and scaled departments to ten members, overseeing their professional growth and ensuring alignment with our company's mission.

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  Content marketing

  I've developed and executed multifaceted content marketing strategies tailored to tech startups. My methodology integrates the creation of engaging, value-driven content with targeted distribution channels, aimed at boosting brand visibility, nurturing inbound lead generation, and fostering organic growth. This approach not only elevates brand presence but also solidifies market positioning, connecting meaningfully with diverse audience segments.

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  Go to market strategy

  I've formulated comprehensive go-to-market strategies for various products. My approach encompasses everything from brand creation and naming to establishing market positioning, ensuring successful product introductions that resonate with target demographics.

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  Growth marketing

  With a decade in Fintech, Proptech, and Web 3, I've adeptly scaled marketing teams across various sectors. I notably drove a startup's user base up by 900% in just three years, launched an AI-powered lending platform amassing multiple-million € worth of applications within a week, and devised cost-cutting programs. Skilled in both B2B and B2C marketing, I've consistently delivered significant growth and revenue boosts.

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  Product marketing

  I've spearheaded the successful launch of multiple products, some of which generated the lion's share of their company's revenue. Through strategic marketing and identifying value props, user research, positioning, these launches have achieved significant customer acquisition and impressive traction.

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  Remote work

  I've held leadership roles in remote settings for almost 4 years, leading marketing and communication efforts. My ability to manage and thrive in remote roles is a testament to my adaptability and expertise in leveraging digital tools and resources to maintain high team productivity.

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  Venting frustration

  The least helpful thing you can do is keep that frustration and resentment building up inside. I'm here to support, to offer advice, or just to be an empathetic listener. Whatever you need!

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  Google Ads

  11 years of experience

  Throughout my career, I've adeptly harnessed Google Ads, crafting campaigns to drive high-quality traffic. By continually refining and optimising ads based on performance metrics, I've successfully maximised ROI and bolstered brand visibility in various tech sectors.

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  Ahrefs

  10 years of experience

  When it comes to SEO, I've leaned on Ahrefs. Monitoring backlinks, analysing competitors, and optimising website content have been part and parcel of my strategy to ensure a strong online presence and drive organic traffic.

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  Asana

  9 years of experience

  Project management is an art, and tools like Asana have been my canvas. Whether it's task allocation, timeline tracking, or team collaboration, I've ensured every project unfolds seamlessly, meeting objectives head-on.

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  Autopilot

  8 years of experience

  In my roles focused on growth and digital marketing, I've often used platforms like Autopilot to automate marketing journeys and optimise lead nurturing.

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  Buffer

  10 years of experience

  Recognizing the need for consistent and strategic social media presence, I've made use of tools like Buffer. It's enabled me to schedule and streamline content, guaranteeing brand messages reach audiences at optimal times, enhancing engagement.

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  Facebook

  12 years of experience

  I've harnessed the power of Facebook for advertising and engagement, targeting specific demographics to drive user acquisition and brand visibility.

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  Google Analytics

  12 years of experience

  Google Analytics has been my go-to for gleaning insights on web traffic and user behaviour. By studying these metrics, I've tailored marketing strategies to enhance user journeys, boost conversions, and maximise overall site performance.

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  Heap

  7 years of experience

  I've used Heap to delve deep into analytics, extracting actionable insights. This data-driven approach has empowered me to refine user experiences and make informed decisions.

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  Hubspot

  11 years of experience

  With an intricate knowledge of inbound marketing strategies, I've employed HubSpot to its fullest. Beyond CRM management, I've designed sophisticated lead nurturing processes and monitored analytics, ensuring a seamless user experience from awareness to conversion.

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  JIRA

  9 years of experience

  Tech startups demand agile responses. That's where Jira comes in. I've adeptly utilised it for project management, facilitating collaboration among cross-functional teams, and ensuring timely delivery of milestones, always in line with overarching goals.

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  LinkedIn

  12 years of experience

  LinkedIn has served as a multifaceted tool in my arsenal. Beyond networking and content sharing, I've adeptly utilised LinkedIn Ads to target precise professional demographics, amplifying brand messages and driving qualified leads. This combined approach of organic and paid strategies has enabled me to help companies expand their network, bolster brand awareness, and forge invaluable partnerships that foster growth.