John Wessel

I have hands-on experience in various areas, including technology, e-commerce, supply chain, pricing, product management, and digital marketing. I have led teams previously at Alorica (Samsung contact center), Transplace (third-party logistics provider), and currently at Fresh Water Systems (e-commerce). In my current role, I have seen success by setting clear expectations leveraging the OKRs (Objectives and Key Results) goal-setting framework and implementing agile practices (SCRUM) to execute the set business objectives. eCommerce Results: 📈 Organic Traffic ⬆️ 12x over 5 years 📈 Compay Revenue ⬆️ 100% over 5 years 📈 Web Revenue ⬆️ 88% over 4 years 📈 Fill Rate ⬆️ 15% over 2 years 📈 Gross Margin improvement YoY for 2 years Personality Tests: Clifton StrengthsFinder: (1) Achiever (2) Futuristic (3) Connectedness (4) Individualization (5) Learner Myers-Briggs (MBTI): ISFJ Predictive Index: Individualist True Colors: Green

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  Building a team

  I enjoy helping people map out their roles and responsibilities. Questions like - do I need a data analytics or data engineer? How should I structure my product or marketing team? I can also help with tips for implementing SCRUM and OKRs for your teams.

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  Data science

  I would NOT consider myself a data scientist, but I have extensive experience with data pipelines, warehouses, and getting business value out of data. I can also help you identify areas of your business to utilize data science (AI/ML).

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  Email marketing

  I have used many different email providers and can help you review the pros and cons of each. I can also help with email strategy (especially for e-commerce websites.) If you aren't doing email marketing, believe it or not, email can still be a very profitable channel.

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  Pricing strategy

  I love to talk about pricing. Ask me about pricing 25,000+ products on an e-commerce website or discuss pricing strategies for your SaaS or other offerings.

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  Product analytics

  I'm currently really into PostHog but have experience with many analytics tools. The key to product analytics is making sure you are collecting the right data correctly first, and then looking for insights.

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  Remote work

  I have experience transitioning in-person teams to remote teams and remote 1st hiring. I can share my strategies for managing a remote team, including 1:1 templates, daily check-ins, and other methods for collaboration and accountability.

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  Technology and tools

  I love data and martech tooling. I would love to help you select tooling or learn more about your existing tooling to take your game to the next level.

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  Venting frustration

  Sometimes you just need to vent. I get it. I'm happy to listen to you vent and not say anything at all. If desired, I can also help you reflect on how a difficult situation can make you better.

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  Ahrefs

  9 years of experience

  How are you doing compared to your competition? How is that new product page or blog post performing? Ahrefs is a nice tool to get insight into your SEO performance. If you are using SEMRush and find it too complicated, Ahrefs might be a good tool for you.

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  Asana

  11 years of experience

  I have some great templates to share about how to use asana for SCRUM. I can also tell you about how we moved from just 1 team using asana to the entire company using asana for all of our tasks and projects.

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  Hubspot

  6 years of experience

  I have used Hubspot as a CRM in sales and other creative contexts. My favorite use case was managing product sourcing deals for an e-commerce company.

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  MySQL

  15 years of experience

  I know a lot of flavors of SQL and have been using it almost daily for over ten years. I have also taught MANY people to use SQL and would encourage anyone that is even slightly interested to learn it. It is an extremely valuable tool for anyone trying to get insight out of data.

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  Tableau

  12 years of experience

  I was an early adopter of Tableau and love their mission to democratize data. I can also help you with some of the downsides of tableau - specifically avoiding some messes for your future self.

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  Zapier

  15 years of experience

  Zapier is great for easily connecting SaaS tools. I have used it many ways over the years. If you already use Zapier a lot ask me about tips for optimizing your spending with Zapier. It can get pricey and there are sometimes better solutions.

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  Analytics

  I have experience in eCommerce selling B2B and B2C. Ask me about ways to target each of these groups and answer the question "Should I have two websites or just one?"

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  E-Commerce

  I helped migrate a large website to Shopify Plus in 2018. If you want to make a major change to your website, I can tell you what NOT to do. I can also give you some ideas about what you should do.

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  E-Commerce

  Understanding the ebbs and flows in the B2C world can be very challenging. It can be a shock when you realize your revenue drops off a cliff and you have no idea why... Do you have an SEO problem? Is it the paid ads? Is it a conversion optimization problem? Do you have a technical or browser compatibility problem with your website? I'm happy to chat about all of these questions and more.

• https://www.linkedin.com/pulse/product-team-charter-real-life-john-wessel/
• https://www.linkedin.com/pulse/its-painful-do-lot-john-wessel/