Growth Experiments @ iTech Media | Unlocking powerful decision-making for product leaders | Growth Agency Co-Founder
I was the one hiring and kicking off the first Growth/CRO cross-functional team to replace CRE agency (Conversion Rate Experts) for Brainly throughout their expansion phase from 300 to 400 Million Active Users (MAUs). I learned a lot from working closer to our Scrum Master organizing the workflow, task management, communication style, and agile ceremonies for our ScrumBam set-up.
I added the extra flavor of UX research to my career by going through the User Insights Reforge program where I got to chance to work and learn from Sr. Researches from Slack and Facebook. On the practical side: - I led research for decision-making for Baraka, a trading app competing with Robinhood in the GCC area. - Worked closely to UX research team at Brainly.
Use psychology principles to reduce your customer's uncertainties. Help them to believe that your solution was the right choice. Customer Success is crucial to Confirmation, the last level of the CRO funnel that generates advocates and social proof. Focusing on CS means increased lifetime value, higher returning visitors, and higher purchase rates.
Become user-centric with a deeper understanding of your user journey. Design and UX overlap in many areas with CRO, I'm not proficient with specific Design tools, however, count on my experience for discovering unknow frictions and cortisol spikes by auditing UX with page teardowns and performing user testing for qualitative inputs.
I help leaders to step up their conversion strategy, making sure it's aligned to acquisition and retention strategies. Together, we will clarify and prioritize a roadmap of actions, pulling the right levers for boosting conversions. From Specialist to a Head position in a very dynamic agency environment, I've experienced from hands-on execution to experimentation management across all different marketing resources (creative, front-end development, copywriting).
Both Hotjar and SessionCam are my go-to qualitative tools for understanding the first level of WHY something is happening after we see WHAT is happening (from data tools). Heatmaps and recordings with auto taggings are my bread and butter to QA experiments in production, analyse behavior in particular funnel segments and all that jazz.
Created and Managed Kanban structure for prioritizing and managing multiple experiments across templates and markets. The structure starts at AirTable (Prioritization) and finished at Jira where we control cycle time — from when a testing hypothesis/tactic starts build up to being live in production
Connected multiple sources using Facebook Ads, Google Ads, and Shopify connectors (for Shopify Revenue and AOV true value) for a single source of truth Google Data Studio dashboard for Shopify Plus accounts
My favorite tool. I worked on multiple tracking plans to support PPC teams with conversion tracking, behavior data (events) for better remarketing, automation, and funnel mapping. Tag Manager allows us to learn from user's interactions without messing with coding.
Move faster than your competition by testing more, failing fast, and validating what you learn from personas. We use Google Optimize, powerful yet a free tool, to make the magic happen.
Delegate and manage with confidence following a strong and repeatable process. Project management is where I'm able to add the most from my engineering background to the marketing world.
Understand the very technical side of SEO, organic coverage, robots.txt and so on. In Search Console, I use a framework to boost your organic clickthrough rate on important pages based on Google SERP position benchmarks. I worked a lot with the platform when I supported the migration of a Hungarian eCommerce to a Shopify Plus account.
Google Analytics is a lovely platform but harmful to your decision making when set up wrongly. Count on me for supporting your analytics health-check, setting goals and funnels. GA is my bread and butter for conversion research.
Audit the technical SEO side of your website, understand the performance of your organic traffic efforts, study content and keyword gaps to move faster than the competition. I'm happy to support you with ahrefs!
I'm an enthusiast of storytelling with data. Data Studio will help us to power not only great-looking dashboards but interactive analysis that tells your team a growth story.
As Head of CRO, I oversee client communication, expectation management by setting goals to conversion programs, and quality of execution. My time is split on training, reinforcing our research process, improving client's strategy, and execution - I really enjoy crafting testing hypothesis and the prioritization talk (:
Awesome, found a mentor that I clicked with. Will have a bunch more calls with him. Sharp, analytical and just great vibe. Thanks man!
This review is 6 months overview, but I gotta say...even after all this time, John's mentoring session was STILL my favorite of all time. Hands down. Complete professionalism and going the extra mile with things like sending over useful links and Notion pages, as well as a recording of our session—wow! I still often go back to the notes and protips that John shared with me. My only regret is that the sessions are no longer free; looks like it's time to take out the (company) wallet because John is definitely worth getting for a paid session :P
I had my first session with John who is a fantastic mentor, with a wealth of knowledge in the CRO space. John was so well prepared, asking a few pre-screening questions ahead to help maximise our time. The slides and material shared during our session were the perfect foundation for me to start thinking about how best to frame and educate my organisation about what “CRO” is and the different ways that my squad can support the different teams and streams of work within the business. Looking forward to another session soon!
I'm simply amazed by John's level of care and attention to detail during our entire interaction! Pre-session, John asked all the right questions to narrow down our topic of discussion and ensure we'll be maximizing our time together. It set the foundation for a meaningful session with tangible takeaways and next steps. He was kind enough to go 15 minutes over as well! I highly recommend a session with John for anyone looking to initiate (or scale up) growth experiments across their organization.
Great one as always.!
John has got great experience in digital marketing
John was super helpful. He had prepared for the call and in addition to asking the right questions also came up with some very concrete recommendations.
If you need an expert that will truly understand your business, put himself into the position of a customer, provide you with valuable suggestions, and make a meeting time quality and exciting - John is the right fit for you. Thank you, John! ;-)
Had a great talk with Positive John. Good intro, has knowledge and insight to share in regards to my industry. I would be happy to have another conversation and continue our engagement.
Within the First minute you understand why he got the name as POSITIVE John, very friendly approach in giving a valuable feedback. Let him know what exactly you want to find out, he takes care of the rest.
Positive John is the most empathetic and analytical Growth Mentor I know. A rare combo. 6/5 stars
I knew my call with Positive John would be amazing because he got so many excellent reviews from other people on this platform. I love his energy!! We had a quick evaluation of a website so I could get his thoughts and he explained potential friction points, pages to test, as well as ways to convince the client to move forward with certain changes. He also recommended that I speak to one of his colleagues and suggested that we reconnect to take the conversation further. Extremely valuable and eye-opening. Thank you, John!
Positive John really knows his stuff. In our 30 minute call he really made me feel confident that I am on the right path. He also had some advice for other mentors I should reach out to! Great session!
John is a great mentor, very patient, and always trying to work something out even if you are not ready with the actual resources you have.
John deserves 6 stars ;) So much knowledge about activation and retention, it was very in insightful. The only downside is the time, I could have talked to him for hours.
Very helpful website review, thank you!
Great person to talk to +John knows his stuff when it comes to CRO and growth. Highly recommend booking a call if you want a fresh perspective.
It was the best call I did! John is fantastic, he tried to understand my challenges and give me a lot of great advice and experiences. I will scheduling the second call!
Amazing session. We had a long break and it hit me again how valuable it was before
Positive John lives up to his name and then some! A dynamic personality combined with a laser-like focus on objectives. He commenced with a thoughtful strategy session followed by step-by-step guidance on action steps. Lastly he followed up with a summary document. Just a fantastic experience overall.
Awesome meeting with John —as always! :-)
Very helpful session with Positive John (kickass name btw). What I really like about John, besides his extensive knowledge, is his formulation of the painpoint and the goal prior to the call, so the call will be as actionable as it needs to be. Beyond that provides very clear tips, tricks and strategies for you to exectute on straight away. We did a landing page teardown and it was beautiful having him go through it and show me where we could improve it. Highly recommended!
It's not the first time I speak with Positive John... and I really hope it won't be the last – 100% recommend him as a growth and experimentation consultant!
After working with a lot of incredible mentors, Positive John wins the award of most inspiring Growth Mentor. I deeply appreciate his approach to mentoring -- he is both intelligent and thoughtful. PJ gets my highest recommendation.
John gets me. John wants to help me. And I want to be helped by John. John is a great example of the marketer I want to be.
John had really great energy, along with some very thoughtful questions that really made me think. He's very efficient and doesn't waste any time. And although I probably didn't give him enough information before our first session, he was very patient and adaptable to that fact. I feel like he could be very helpful on how to smartly market myself to my target audience.
great session about prioritezation
I had several sessions here in growthmentor. This one with Positive John was different. He researched before our meeting and he went directly to my biggest pains. I also got a shortlist with bits of advice at the end of the meeting. Thank you, John!
I enjoy, learn and much more just in 30 mis. He really knows about growth and at the end of the session he share with me a link to a notion page with a summary of the session, related posts a some mentors recommendations. Simply amazing! PJ is awesome 🤟
My session with John was very inspiring! I gained a lot of clarity with regard to product-market fit and he shared with me practical steps towards meeting my goal. Thank you!! Looking forward to our next session :)
John helped me a great deal with understanding what are the boundaries of Shopify+ checkout optimisation. Very business/goal oriented, focused on understanding the problem first instead of providing easy solution. Really recommend you schedule a session with John if you want to solve any problem related to conversion of experimentation.
John did the homework before coming to the session and it was clear that he had spent time on this. Super positive and helpful in mapping out our UX. Thanks, John for taking the time on this.
John was super prepared for our chat and had a format for us to go through. He took the time to learn about my business, question me, and made a Notion page with notes from our call. Out of all the calls on growth mentor so far John has been the most organized. I left with several things to think about and follow-up on. Highly, highly recommend getting on a call with John.
Great first session with John, got some actionable advice and a good plan going forward. Thanks!
John is a mentor in the truest sense of the word. He never gives you pre-qualified answers but helps you guide through the process while trying to understand the problem in the best way. He should change his name to John Legend (not just because of the look a like), but because you're a legend, John.
My session with John was a breakthrough! John helped me understand his approach to better revenue-driven experimentation - without losing sight of the customer! Massive! We also got into a great discussion about the potential of running experimentation programs (design sprints). His humbleness and empathetic style make him a great educator, so Growth Mentor calls with him feel like a mix of therapy, business school (the good kind), and a chat with your good friend. I’m booking John again to discuss experimentation opportunity identification and product-market fit analysis!
Life-loving, very positive and open individual who showed his real self, instead of only providing mentorship. He got really quick to the heart of the problem, and while the technicalities did not allow it to be solved, he helped me nonetheless by also relaying me to another growth mentor who can dig deeper on this specific issue.
They call him Positive John for a reason! So much energy and enthusiasm and full of super helpful advice. He's also a very connected guy who instantly suggested a bunch of other people to speak to help on my journey. Can't recommend enough!
My call with John was unbelievably insightful. It’s clear that he’s incredibly smart and has a tonne of experience to back that up. We discussed the general business, the consumers, and tore down our landing page to provide multiple improvements and criticism I would never get from a blog post. There were multiple times he said something that tore-apart my preconceived biases and got me exploring ideas I had previously put on the sidelines. On top of that, we ran through a few different mental models and approaches of launching a new tech startup.
John was so positive and full of energy! Would be happy to book more sessions with him around engagement with our users.
Great session with John today. He was very patient on the call and listened intently. Got good advice on how to improve trust and in turn improve conversions. I look forward to our next call which will be more action based.
Couldn't have asked for a better experience for my first session on growth mentor! John is deeply self aware and was able to provide a great roadmap on what it takes to be successful in a marketing career sprinkled with truly unique insights on career acceleration. The best part is anybody, literally anybody, can act on those insights.
A great pleasure to meet John, when talking with him you can really get excited about the future and motivated to action. Of course, he also has lots of knowledge to share and can do it effectively even in a such short time as 30 minutes! Highly recommended!
John is really positive. Beside not solving the immediate problem I was dealing with GA, he provided good options to do. I already recommend him for your CRO and Analytics setting-up.
John is a great mentor! A lot of good advice!
I appreciate John's flexibility with he time on Saturday, so I could meet with him. He seemed knowledge, but for me it was a little challenging to fully grasp and implement the suggestions. It may be because I don't have enough knowledge in the area.
John i was able to give me very valuable feedback on my product validation process as well as pointing me to the right direction for next steps. I enjoyed the conversation very much and would definitely book another meeting with him as I move forward!
Thank you for taking your time to understand my business challenges and defining the requirements for analytics with me. John suggested some analytics solutions for web to app, and what which events we should exactly track. I would love to have another call with him and learn more!
John is super patient, knowledgeable and organised. I like his efficiency on the call and how he's pushing hard to understand the problem first. Will definitely book more calls.
John is always great, making great progress on our SaaS enterprise dashboard project.
Firstly John is super energetic and wears his name well. We will be working together to build an analytics dashboard for our social venture. In the first session, John asked all the right questions to get a clear view on the assignment and determine next steps.
John went out of his way to help me brainstorm my problem. Leveraging his professional expertise and out-of-the-box thinking he inspired me to see the challenge differently. In our session we came up with 3 ideas and actionable steps to explore them. I'm super-pumped to get working on this now!
John was great, he gave me valuable feedback and even stayed more than initially agreed so that I get the full value of his session. 100% recommend this mentor.
John is an amazing mentor who makes sure every second counts! His level of expertise and preparation for each session is impressive! Highly recommended!
Great guy, very knowledgeable and helpful, gave me alot to think about when it came to my work flow and thinking process! would highly recommend
Another valuable session with John! We brainstormed potential optimization approaches and come up with a plan and a backlog of ideas for improving the CR of a couple of landing pages.
Great call going in to details and finding issues to solve. John helped me to see the bigger picture and act on it. To be continued...
John was very transparent and gave me good insights into the effective conversion optimisation process. I left the session with a list of tools to improve my CRO. Very friendly and competent!
Positive John is a firstly a humble and a very friendly person. He helped with understanding the process of CRO and how it works in practice. The process and tactics he uses are refined to the most important ones, only true value and he tells you how to get it done. Can't wait for the next one!
Weekly session 5/5 stars -> copy improvements ;)
Just had a session with John. I like that he analyses the situation first, instead of sharing a generic solution. I think this way we will create a tailored and more effective solution.
+1 for weekly session ;)
John is an amazing professional and exceeded our expectations 100 % ! He arrived to the meeting armed with a detailed set of questions and possible diagnosis to our CRO issues and made sure every second of our meeting was highly productive. I left the meeting full of actionable advice that we started implementing the same day! I strongly recommend John to any company suffering from leaky bucket syndrome.
As always, a very clear and friendly discussion about our copy of the website. We've decided to do the next call in a week and he will prepare some stuff for this. Awesome!
Fantastic call with John. Like his eagle eye and precise suggestions. Learned a lot and can not wait longer to implement his ideas regarding CRO for landing page.
Just another good weekly session :)
John is as positive as his name .... Extremely patient and friendly. Gave some quick actionables. Highly recommend to do a session. Look forward to my next call with him.
I've had a fabulous call with John! He has such an amazing energy while being straight to the point. His feedback was super valuable & complete as he also gave me tips on data analysis + customer psychology. He prepared a doc full of details before hands which resulted in a very efficient call. Thank you so much for taking the time, the valuable insights & being so nice :)
Thanks John. You are superb!
Another good weekly session. I will book so more!
Had a super productive call with John and look forward to speaking with him again. I really enjoyed discussing how to systemize workflows and getting to take a peek at how John breaks down service delivery into bite-size, repeatable tasks. As a knowledge tools, and systems nerd, this was super fun. Definitely recommend booking a call with John. Looking forward to the next one!
3rd session in a row [week to week] about LP optimization. Week to week we're making progress and brainstorming new iteration ideas. Highly recommended
Another awesome session with John. He did some homework and prepared some stuff for this call. We went further in his structured way on how to find Value Proposition and copy for our 1st landing page. We discussed the timeline and next steps. And again, I am happy I found him on GrowthMentor and looking forward for the next call. Clear and honest discussions and instructions. This helps me a lot!
What an awesome guy. Straight to the point, we started discussing the product, the ICP, and the copy of our website. He already did his homework and prepared a vast Google Sheet with a structured way on how to find our value proposition. His clear description of the way on how to work on this filled the first 30 min call. He asked to book a further call as this work can not be done in just such a short time and offered to work on this over a more extended period. Because it was such a great starting point, I am excited to see how this journey goes. I'll write more later!
Another good session ;) we decided to stick with weekly calls to make sure the value will be delivered
John is an amazing human being. He's very kind and truly cares about making the most out of the given time [30min]. His in-depth knowledge about the LP optimization, helped me generate ideas for the backlog of my upcoming A/B tests. Also, we created a couple of mockups live in the Figma which saves me a lot of time for different things.
Great conversation about frameworks for landing page optimization. He also pointed out a couple of aspects of my landing pages that need improving. John came to the call well prepared so the call was really efficient. Thanks!