John Caiozzo

John Caiozzo is a proud girl dad, husband, and Senior Director of SEO at TenStrat Performance Marketing, where he develops strategies that integrate technical SEO best practices into product development lifecycles. With over 11 years of experience working with name brands and publicly traded companies, both agency-side and in-house, he has led initiatives that improve search visibility, drive traffic, and deliver measurable business results. Known for his strategic mindset, deep technical expertise, and collaborative approach, John excels at breaking down complex SEO concepts into practical solutions that empower teams and drive success.

• 

  SEO

  I lead the development and execution of TenStrat’s SEO strategies, driving initiatives that improve search visibility and organic traffic for clients. Key experience leading SEO strategies across enterprise clients: Mattel, World Market, Petco, Canon, Travelocity, Orbitz, Hotwire, Wotif, CheapTickets, ebookers, and IHG. Competencies: SEO, UX, CRO, Product Management

• 

  Google Analytics

  13 years of experience

  Have worked with GA 3 and now more recently GA 4 since I got my start in SEO; experience diagnosing drop-offs in user engagement, traffic, custom reports, etc...

• 

  Google Data Studio

  9 years of experience

  Building dashboards to provide insight on SEO performance and key website segments; leveraging Google Search Console and Google Analytics integrations.

• 

  Google Webmaster Tools

  13 years of experience

  I've been using Google Webmaster Tools (now Google Search Console) since I started out in SEO, it's a great platform to get insights on your SEO performance and any obvious red flags for Search visibility.