Johannes Radig

Over 10 years in Marketing & Growth, from multinationals like PayPal to fast-growing startups. Currently building a SaaS, helping companies grow sustainably as a freelancer & teaching entrepreneurs about growth in startup accelerators. Speak to me if you're looking for a structured approach to growth and experimentation. My specialities: Growth Strategy, Experimentation, Analytics, User Psychology, SEO & Facebook Ads

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  Conversion rate optimisation

  I love improving conversion rates and have learned and developed frameworks which provide a structured approach to improving all steps across your funnel, based on the underlying psychology of your users.

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  Growth marketing

  For me, growth hacking does not mean unsustainable or even unethical growth tricks. It means combining qualitative and quantitative data, often a bit of coding and some magic dust to come up with novel solutions to problems, giving you an edge in your growth strategy.

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  SEO

  I've taught hundreds of entrepreneurs about SEO and have helped dozens of sites improve their search visibility through technical SEO, content marketing and link-building. I used to manage PayPal's global SEO.

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  Drip

  15 years of experience

  I've used drip as well as Klaviyo and Vero and many others for email automation. I have found that the tool doesn't really matter, it's more about the approach behind it :)

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  Facebook

  13 years of experience

  I've spent over £1M in the last 3 years on FB Ads, optimising them for different clients. FB has changed a lot even in this time, so I'd love to share my learnings. Also, I'm building a SaaS to help others with FB Ads, so I'd love to learn more about how you're using it.

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  Google Analytics

  17 years of experience

  Everyone's using GA, but few are using it well. A lot of my work with clients is setting up custom events and goals to improve the understanding of what works and what doesn't. If you're looking to implement user-specific tracking, custom dimensions, cross domain tracking etc. - happy to help.

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  Google Analytics Experiments

  9 years of experience

  aka Google Optimise - I've written an article about my experience with this tool on CXL: https://cxl.com/blog/optimize-tag-manager-personalization/ While it has its limitation, it's a great tool to help you with website experiments and set up personalisation.

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  Google Data Studio

  12 years of experience

  Looking to move your dashboards from Google Sheets to data studio? Been there, done that. Whether it's project specific dashboards to company wide KPIs, data studio can be an awesome tool.

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  Google Tag Manager

  13 years of experience

  I've set up and managed GTM for more than 20 clients. I love this tool and I'd love to teach you how to use it. From setting up custom events and pushing them to different platforms, to improving your page load speed, it's awesome.

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  Google Webmaster Tools

  17 years of experience

  aka Search Console. Make sure you leverage Search Console when doing SEO. Not only does it give you the WHAT, it also gives you the WHY. I've set it up for more than 30 sites and look at it almost daily.

• Rj Metrics

  11 years of experience

  Oh well - RJ. I think it's called Magento BI now. I'm not sure I'm a bit fan, but I've spent A LOT of time with it in my time at Truly. It was our central data warehouse and we've built loads of custom dashboards in there. They even used us for a case study.

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  Zapier

  11 years of experience

  Probably my favourite tool of all times. It's a swiss army knife for automation. I've build entire product experiences based on Zapier, and while they were built as band-aid solutions, they are still running like this 3 years later. It's great.

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  SaaS

  I'm the Co-Founder of Leadsie, a B2B app for marketing agencies. We help their clients grant access to Meta/FB, Google, TikTok and more to their agencies hassle-free.

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  Payments

  I spent almost 5 years working in Marketing at PayPal, running Global campaigns and SEO initiatives for B2C and B2B clients. This included performance campaigns as well as multi-million $$ brand campaigns.

• https://www.growth-consultant.com/no-bs-guide-to-getting-started-as-a-digital-nomad-in-2019/
• https://www.growth-consultant.com/3-biggest-pitfalls-of-mobile-ad-tracking/
• https://cxl.com/blog/optimize-tag-manager-personalization/