
Head of Product leading the product team, product strategy and delivery

Fractional Head of Product | B2B SaaS | Product Strategy & Roadmapping | Seed -> Series B
Joel is both a great product manager and marketer. Rare combination of someone who understands both sides. Very helpful. Highly recommended.
Joel was exceptional! We were in the PMF phase of our marketplace, and were having a hard-time prioritizing what to text next. Should we focus more on making sure the supply side had the right price? Should we improve visibility for the demand side? How can we build more trust? What information do we already have that we are not displaying right? The week before our call we did dozens of discovery calls, and got important feedback but we were not able to properly prioritize it - Joel made it obvious! If you want help understanding what your next is on building more trust in your platform, on how to test pricing and what matters the most, I definitely recommend Joel! And to top it off, his energy throughout the call was nothing sort of amazing and uplifting!
Joel is certainly the most exceptional PMF coach I've come across this platform. Through his ideas, he not only pin pointed the struggle that I've been facing with laser focus but also shed light on where I've been missing out on my efforts in product research and outreach strategies. To trump everything he suggested a segment for outreach that I couldn't have thought of in a 100 years. Kudos Joel! Highly recommended session for anyone struggling with PMF.
I'm an entrepreneurial, head of product who has worked across a number of start-up and scale-up environments from seed to series B. I have experience across Finance, Automotive, Commercial Real Estate and Consumer Retail industries for B2C marketplace, B2C mobile and B2B SaaS products. Areas I can help with are; Product-Market Fit, Product Strategy, Product Roadmapping, Product-Led Growth (PLG), Metrics & Analytics, establishing Product functions and Product Lifecycle processes. This specifically means helping you with: - Defining your Product strategy and Product Roadmap. - Experimenting and developing your PLG strategy, implementing and iterating to drive growth. - Establishing your first multi-functional product function and the underlying product development lifecycle processes. - Defining a product metrics framework and learning how to answer your key questions with confidence.
Passion for all things data! Whether it's scrappy excel, PowerBI or SQL, I'm your man. I've recently rolled out and embedded frameworks to support data-driven product development and track key business metric and performance KPIs.
Across my career I've launched various products for both B2C products being released to >400,000 users as well as B2B platform launches to large corporates.
7+ years experience establishing and developing cross-functional product teams including management of design, developers and data analysis. Typically I tend to embed agile ways of working and refine the product development lifecycle alongside squads.
Over the last 5 years, I've worked primarily in start-up / scale-up environments chasing product-market fit and scaling from there. If you're unsure if you have product-market fit or unsure what indicators or metrics can help you steer there, I can help

A keen user of Figma, primarily when working and managing design deliveries. By no means am I a designer, but I use Figma regularly to mock-up lo-fi designs and iterate existing designs, as well as working closely with designers on design systems.

A regular user of Miro to support group workshops and remote working activities. I've utilised Miro for all types of workshops from strategy sessions, retrospectives to customer journey mapping.

I setup and used Typeform for user surveys and market research, but have also embedded typeform solutions into web apps for simplified user flows and onboarding
I'm a proficient user and advocate of Jira, having introduced and embedded Jira to my two prior product teams. I've used Jira for discovery, delivery and roadmap management.

Head of Product leading the product team, product strategy and delivery

First Product hire responsible for defining the Product Strategy and growing the product function .
Held various Agile and Operations roles across FTSE 250 companies, including leading Investment and Retail Banks, Retailers and Telecoms providers. Included Product roles for the definition and delivery of a regulatory platform and requirements definition for a major payments re-platforming programme.Held various Agile and Operations roles across FTSE 250 companies, including leading Investment and Retail Banks, Retailers and Telecoms providers. Included Product roles for the definition and delivery of a regulatory platform and requirements definition for a major payments re-platforming programme.