Joe Worthey

I never imagined that I would build a career in marketing... But after a startup executive took a chance on me I'm having a blast 🎉 The relationship between you and me is going to feel a lot more like networking than getting advice from a professionally trained coach or consultant. Just like you, I'm looking to improve my strategy and grow professionally through the connections I make at GrowthMentors. For the past ten years, I've been working with various e-commerce and SaaS leaders. Most recently, I've been at a product-led growth SaaS company that has grown from $100m to over $500m in the past five years. We're achieving these results by executing at the intersection of user data, integrated campaigns, and an incredibly tight alignment across marketing <> sales. What are your key levers for growth? Have you isolated where your focus this quarter can make the greatest impact? Do you have the team, process, and technology to execute with agility and speed? If these seem like interesting topics for you then let's set up time to chat.

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  Conversion rate optimisation

  Experimentation is blending our natural curiosity with the application of best practices. Conversion rate optimization is a core tactic that we use across all of our channels to get better results from our marketing investments.

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  Copywriting

  I write messaging that will convert. While I was never an English major or a journalist, I take my understanding of behavioral economics, psychology and user behavior to write messaging that motivates people to take action.

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  Email marketing

  Email is still the most effective channel to educate your most interested and engaged prospects. By blending experimentation and copywriting that converts I've found that email nurtures can generate significant pipeline for your business.

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  Growth marketing

  I'm not a growth hacker. But, our team does drive significant growth for our business by blending product-led growth, integrated demand generation campaigns, and a tight alignment across marketing <> sales. That is growth marketing to me.

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  Product analytics

  Your best prospects are the people actively using your product. They are giving you real-time insight into their challenges, solutions, and motivation. By leveraging these user analytics we can deliver compelling and relevant messages across our product, marketing, and sales motions.

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  Drift

  8 years of experience

  Live chat can be powerfully convenient for your buyers, but I've also run plenty of experiments showing that the distraction does more harm than good. While I've implemented Live Chat on multiple websites I challenge everyone to ensure their implementation is doing more good than harm.

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  Google Analytics

  11 years of experience

  For Google Analytics to be insightful and actionable you need a thoughtful implementation. I've led various implementations and optimizations of Google Analytics environments to ensure the team was getting actionable data to learn, optimize, and improve results.

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  Marketo

  11 years of experience

  Marketing operation is foundational to growth. Early investments in a workflow engine that is aligned to your goals and integrates across your martech stack will power your growth for years.

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  Salesforce

  11 years of experience

  Deeply understanding your sales team process and how marketing can enable them to be more successful is a key motion in growth marketing. My experience is with leveraging self-service reporting and using our marketing automation platform to provide real-time insights and alerts for sales.

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  SaaS

  Most of my career has been in SaaS for marketing technology, including software for website analytics, A/B testing, personalization, and attribution.

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  Productivity Tools

  Smartsheet is in the collaborative work management category, which includes project, program, and portfolio management for nearly every worker. Our challenge is that we can sell to nearly every department and role within and organization. So my experience includes very narrow segmentation in addition to very broad segmentation.