Joao Janes

A Chief Marketing Officer with 8 years’ experience in brand management, product and service development, ranging from a major FMCG brand to an Insurtech start-up. I have a hybrid skillset: my degree in economics, and my experience as founding member of Lovys, have helped me to interpret data and use it as a basis for decision making and communicating insights at board level. This expertise does not come at the expense of creativity, with my career to date including the successful conception and leadership of new product development for L’Oréal. I offer the ability to devise, articulate and deliver effective marketing strategies, inclusive of apt initiatives, touchpoints, and investment pressures. After three years at Lovys, I’m interested in a new challenge as a CMO – whether it’s for a start-up, new brand, or brand turnaround. Playing with my daughter, reading a good book twice, and helping someone from my team overcome a challenge are some of the things that make my day.

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  Advice on funding

  I will help you structure your deck, to create a perfect alignment between your pitch and your competitive advantage. A pitch deck is a piece of marketing of your company.

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  Bootstrapping

  How do I sell more? What if I don't have money? What if I have some money? What channels, by which order? How do I frame success? How do I draft a plan?

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  Building a team

  Let's chat about the best way to structure your current or future marketing team while aligning it with your business goals and your company's culture

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  Conversion rate optimisation

  I will help you structure your sales funnel and KPI's associated. Actionability, alignment with your business needs and goals are the most important criteria I keep in mind.

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  Design / UX

  I have been leading a product design team myself. Let me help you with UX-related problems for conversion enhancement or even the right branding declination.

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  Google Analytics

  9 years of experience

  I have been using Google Analytics for more than 5 years. I can't help with set up but more with structuring it and to take the most out of it. Get in touch.

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  Hubspot

  5 years of experience

  I have been using Hubspot for a while for B2C campaigns and CRM. I have also some experience with Google Analytics and Looker, amongst others. I would be glad to help

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  Real Estate

  Coliving, Hotels, Apartments VP Marketing for Habyt group, EMEA NAMER and APAC Skills: growth hacking, performance marketing management, team management

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  InsurTech

  B2C and B2B2C insurtech Worked at Lovys as CMO, co-CEO and cofounder (3rd employee of the company) Skills: growth hacking, branding, team management.

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  Cosmetics

  Luxury cosmetics Developed products for more than 80 markets for the #1 ww brand Skills: new product development, brand equity, creative assets & content factory