Experience Design Lead
Designing the unknown can be written and frustrating. Sometimes the uncertainties overwhelming our motivations and overshadow our sight. I can guide you on how to prevent your negative emotions to disturb the end-user experience of your product or service. In the end, what we all want is for our users to enjoy using your product by eliminating negative experiences and inducing positive ones.
UX Design & Customer Success industries are vital to one another. Software demonstrations are some of the most effective ways to improve the usability of your product. And demonstrating it is a fantastic way for customer success teams to feed into your product development. Ask them about something that annoyed them from a recent demo and I can guarantee they’ll have some feedback you can use to improve your software.
I have an MBA in Creative Industries management. UX has gained a lot of influence in business and strategy. I have the background to understand the world of management & finance. The perfect symbiosis to be able to bring together, Design + Business + Technology to pursue innovative customer experiences. Data has an increasing say when it comes to product development and marketing. I am able to set up proper KPIs and extract information from data invaluable.
I have a focus on design strategy. I can solve business problems & translate them into beautiful digital solutions for users delight. During my process, I collect & analyze research about users. I visualize data in actionable artifacts: personas, user flows, user journeys, blueprints, story & opportunity mapping, affinity diagrams. etc. to create the product vision. Next, I take the results as an input into delivery where I write user stories and scenarios from a user and experience perspective.
I use Jira to manage my design team workspace. Here we define our Epics and T-shirt size our efforts. Jira is an excellent tool to share with other product owners and stakeholders what the design team is up to. We plan our design sprints and growing our backlog.
In Emergn my work includes however not be limited to -Lead. I execute any design work related to research and scaling design operations within the company. I provide experience in design R&D and thought leadership especially in Machine and Artificial Intelligence areas. I'm helping the company to set up a Design Creative Lab value proposition and ways of working.
Designing the future of Bookkeeping. Performing growth-oriented Product Design and Research for Robotic Accounting. Overseeing the User Experience for the Basecone web application.
With passion and clear vision, I fought to change the level of UX maturity in the organization. I had delivered value across the whole product development lifecycle. I have lead project visions and contribute hands-on implementation across projects ecosystem to deliver strong outcomes. My design process included problem framing & strategy, stakeholder management, UX research, co-creation with product owners, validation, delivering wireframes & prototypes. Implementation of a Design System, from specifications to development with design guides for product consistency. I also established a new agile design process to ship more efficiently. I mentored my team, from management to development, to enhance design-maturity. I was proactive challenged by trade-offs regarding business goals, user engagement, cross-channel experiences, service design, or deep analytics of user behavior data.
Joana shared great tips on improving the product detail page. It's all about getting the job done and reducing friction. As a company owner I was blind for how I could help customers. I always answer their questions via whatsapp. Now I know a way to bring that useful info on the PDP. Thanks Joana. PS: She also has a lovely cat! :)
Joana helped me solve five SIGNIFICANT design struggles I had, and gave me the framework to UX test my new company website. Very excited. Very grateful. Joana get's UX really well, hard to find people like that.
Joana is one of the smartest mentors on growth mentor! She is soft-spoken and knows how to break apart user experiences. Joana is pure energy and knowledge!
Very pleasant and responsive person!
Absolutely phenomenal call !!!
Thank you for feedback and advice.
Inspiring meeting with Joana! Thank you for all the tips you have shared with me. Right on time! :)
Excellent feedback and insights
Few designers know how to use data. Joana is one of them. I learned that what most designers struggle with is a lack of access to client data with which to make data-informed design decisions. This messes up their design process, and creates a situation where the end-goal is to please the client instead of moving the needle forward on the core business objectives tied to the design. Joana was a pleasure to speak to. Super cool that she's part of this community!
Joana really supported us throughout the conversation. She picked up on a number of UX problems with our pages that we didn't even see. which has led to a real improvement in our conversion. It was a really valuable session, thank you.
Very interesting conversation with Joana. She is very knowledgeable and passionate about the intersection of design and AI. As a AI practitioner myself, it was very interesting to hear her thoughts around designing for AI as well as designing with AI!