Joan Lockwood

As a seasoned growth and data analytics leader, I excel in transforming startups into high growth enterprises. With a deep rooted passion for data and experimentation, I leverage advanced analytics (GTM, Looker, Heap) to reveal insights that drive revenue, enhance customer experience and optimise business operations. Key strengths: _ Data-driven strategy development _ Predictive analysis and modelling _ Customer Journey optimisation _ Performance marketing strategy _ Conversion tracking and optimisation _ SEO and organic traffic lift

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  Product analytics

  With a deep understanding of GA4, Google Tag Manager, data layering and conversion tracking, I can help startups build robust analytics frameworks that help drive product adoption and inform go to market strategy.

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  Lemlist

  9 years of experience

  Started experimenting with Lemlist as a way to increase engagement with LinkedIn posts and content, instead it actually helped grow our community at a Fintech startup I was working at the time.