Fintech Growth Marketer
I can support you with running short and cost-effective experiments to assess whether there is enough demand for your product as it is, or to allow you to quickly identify whether you need to make iterations to your product, or to pivot entirely before using all of the money you raised.
Happy to discuss and share some of the tools we've been using to automate a lot of our B2B marketing experiments, from Expandi, to Lemlist, Zapier, Unbounce, etc.
I love working with early-stage businesses to help them work out the best go-to-market strategies and iterate a product to become the solution their audience needs.
I have a wealth of experience building complex email nurturing programmes using Hubspot, Active Campaign, Agile CRM or MailChimp. This is ideal if you wish to automate the nurturing of your leads after running a paid advertising lead generation campaign for example.
I can support you with defining the best experiments for your business in relation to any part of the growth funnel, with a particular focus around Acquisition, Activation and Retention.
LinkedIn has been the primary Lead Generation tool we've been using for B2B campaigns, for our Fintech clients specifically. Using LinkedIn alongside automation tools like Lemlist or Expandi can be very powerful and allow you to automate your B2B outreach.
Over the last few years, I’ve spent thousands, testing out £5-8k+ ad combinations worldwide. Facebook has been the primary paid acquisition channel with each product we have worked on.
I have been using Salesforce extensively for sales opportunity tracking, pipeline management, budget, finance operations, as well as business development.
I've used Google Analytics across web and app. I'm happy to help you get set up, look into how your campaigns/pages have been performing, in terms of behavioural flows and conversions.
Great tool to connect all of your different apps, definitely worth using when running various growth experiments requiring many different tools to communicate with each other.
Hubspot is a great inbound marketing tool that will allow you to sync your marketing and sales efforts, while tracking everything within one single tool. Highly recommended.
Active Campaign is a great marketing automation tool for SMEs, it's perfect for businesses who cannot afford Hubspot or Pardot, who still need a great level of automation for their marketing campaigns.
Strategy: Overall marketing strategy for B2B and B2C clients | Content marketing strategy| Branding & Positioning | Discovery & Research | User Research | Content Strategy, Digital & Growth Marketing Strategy | Go-to-Market Strategy | Product-Market-Fit stress testing | Persona/Ideal Customer Profile testing | Advertising strategy Digital Marketing: Search Engine Optimisation (SEO) | Social Media | Email Marketing and Email Automation | Analytics & Reporting Lead Generation: B2B Cold Outreach | Pay Per Click (PPC) via Google/Bing Ads| Social AdvertisingFacebook, Instagram, LinkedIn & Twitter Ads
Growth Lead Consultant for an eCommerce retail (clothing space).
Strategy: Overall marketing strategy (B2B2C) | Content marketing strategy | Branding & Positioning | Investors deck for fundraise | A proven track record of successfully creating, owning and delivering overall marketing strategy Product Marketing: Intermediary between product development & increasing brand awareness | Branding & Positioning | Usability Testing | Market Research | Wireframing
Strategy: Overall marketing strategy (B2B2C) | Content marketing strategy | Branding & Positioning | Investors deck for fundraise | A proven track record of successfully creating, owning and delivering overall marketing strategy Growth Experiments: Ownership of entire funnel | Ranking & Experiments design | Sprint planning | Results analysis & Scaling | Executional responsibility for Awareness, Acquisition & Activation parts of the funnel Advertising: Defined advertising strategy & full execution (without agency) | Google Ads (retargeting, display, search, RSA), LinkedIn & Twitter Ads | Budget Management Public Relations (PR): Spokesperson of the business | Media Trained | Managed agency / PR Consultant Setting up strategy around thought leadership content and reactive comments Product Marketing: Intermediary between product development & increasing brand awareness | Branding & Positioning | Usability Testing | Market Research | Wireframing Event Marketing: Public Speaking | Presentation at various conferences in front of over 1000 attendees | Pitching competitions | Creation of the Founders Workshop community | Hosting and organising events for lead generation Project Management: Company corporate video | Animations | New website design, creation, launch
Strategy: Overall marketing & strategy (B2C) | A proven track record of successfully creating, owning and delivering overall marketing strategy Advertising Defined paid advertising strategy & full execution | LinkedIn Ads, Twitter Ads, Facebook Ads (AdEspresso) | Managed a $120K annual budget. Email Marketing Automation - from conception through to delivery B2C Creation of email automation funnels | Lead scoring | Re-engagement automation | Automated flag up to sales team | cart abandonment automation B2B Account-Based-Marketing creating account-specific campaigns, identifying key accounts for sales team to focus on. CRM Combining GA data with Salesforce data reports to understand the full spend cycle – i.e. advertising (CPL and CPA) to lead conversion (ROI)
- Obtained with FIRSTCLASS Honours
Masters of Business Administration (MBA)in Strategic Management
Masters Degree in Marketing
2-Day Growth Hacking Crash Course
Jessy was able to quickly understand my business, and came to the call prepared with specific action plans and resources to help grow AND help manage the risk as we plan to grow very quickly. I'll be booking another call with Jessy to talk about international-first strategy. Definitely adding Jessy to my recurring mentor list!
Meeting with Jessy was very beneficial. It is clear she has a good grasp on B2B marketing. I came with questions related to lead gen, and she took all the time necessary to hear me out and offer not only great advise, but also offline resources to take a look at. She also offered additional time to follow-up. I would recommend her to other mentees.
Jessy helped me with structuring a pitch for a company. She was very patient and had great tips. Now I am not overthinking it anymore and no longer stuck with details. Thank you Jessy.
Great discussion regarding product market fit and digital PR strategies.
Jessy was super amazing and it felt like I met a long lost friend! :-) She listened to all my questions patiently and shared new tools and ideas. Also she is a great brainstorming partner. Thank you Jessy! Will book another call soon.
Provided very insightful advice for early-stage fintech startup from a marketing and operations standpoint; discussed profound go-to-market strategies and advice revolving around product-market fit
Jessy was amazing. She was economical with our time, listened deeply, and really took the time to analyze and break down my client concern into a manageable and realistic plan. Jessy was wonderful to work with -- I'm running with her suggestions and I will definitely be back to ask her for more guidance. Great experience and I'm super grateful.
Jessy is super smart, approachable and has varied experience both leading marketing in-house at startups and working with clients agency-side. I found our session really helpful and enjoyed meeting her. Thank you.
Jessy was SUPER helpful! I was looking for best practices for scaling marketing automation—specifically through an Active Campaign/Salesforce integration, and she helped me know what to do next. Highly recommend as a marketing automation mentor. Thanks Jessy!