Go-to-Market Strategy Operations Fundraising Product Management
Jessy Conflon
Fintech & SaaS Growth Marketer
London, United Kingdom (+00:00 UTC) French, English, Italianfrom Fort de France, Martinique
Usually responds in 4 days
Free
Price per hour
30 min
Time Blocks Available
4.98
15 reviews / 20 sessions
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Next availability
Not available in the next 30 days
Jessy was able to quickly understand my business, and came to the call prepared with specific action plans and resources to help grow AND help manage the risk as we plan to grow very quickly. I'll be booking another call with Jessy to talk about international-first strategy. Definitely adding Jessy to my recurring mentor list!
Tela Andrews
Jessy was super amazing and it felt like I met a long lost friend! :-) She listened to all my questions patiently and shared new tools and ideas. Also she is a great brainstorming partner. Thank you Jessy! Will book another call soon.
Supriya Agarwal
Jessy was amazing. She was economical with our time, listened deeply, and really took the time to analyze and break down my client concern into a manageable and realistic plan. Jessy was wonderful to work with -- I'm running with her suggestions and I will definitely be back to ask her for more guidance. Great experience and I'm super grateful.
W. Laurie Ewer
Bio
I have worked in the Fintech and Financial Services space for my entire career. My experience comes from working with disruptive startups across the B2B & B2C Fintech space as well as the Financial Services sector. I really enjoy solving the challenges associated with getting to product-market-fit, which is usually critical for early-stage startups. Before setting up my own agency, I mostly worked on the client-side which means that I have an in-depth understanding of the reality that in-house marketers face, especially around their budget constraints. This allows me to work hard to help them deliver meaningful results as well as translate marketing data into actionable business decisions. If you are looking for help with your go-to-market strategy, growth experiments or to discuss some of the challenges you face in relation to getting to product-market-fit, I'm happy to help!
Expertise
Demand generation
Full ownership of demand generation including strategy, plan, execution and performance: - Strategy: Creating and executing multi-channel and multi-lingual marketing campaigns - Data analytics: Leveraging data and analytics to identify ICP & Persona needs and personalise messaging - Lead generation: Managing lead generation programs (Paid, Social, Influencer campaigns, Webinars, In-person events, Partnerships, SEO, Email nurture) - ABM Campaigns (Playbook tactics)
Go to market strategy
I love working with early-stage businesses to help them work out the best go-to-market strategies and iterate a product to become the solution their audience needs.
Growth marketing
I can support you with defining the best experiments for your business in relation to any part of the growth funnel, with a particular focus around Acquisition, Activation and Retention.
Marketing automation
I have a wealth of experience building complex email nurturing programmes using Hubspot, Active Campaign, Agile CRM or MailChimp. This is ideal if you wish to automate the nurturing of your leads after running a paid advertising lead generation campaign for example.
Product market fit
I can support you with running short and cost-effective experiments to assess whether there is enough demand for your product as it is, or to allow you to quickly identify whether you need to make iterations to your product, or to pivot entirely before using all of the money you raised.
Technology and tools
Happy to discuss and share some of the tools we've been using to automate a lot of our B2B marketing experiments, from Expandi, to Lemlist, Zapier, Unbounce, etc.
Toolkit
ActiveCampaign
6 years of experienceActive Campaign is a great marketing automation tool for SMEs, it's perfect for businesses who cannot afford Hubspot or Pardot, who still need a great level of automation for their marketing campaigns.
Facebook
7 years of experienceOver the last few years, I’ve spent thousands, testing out £5-8k+ ad combinations worldwide. Facebook has been the primary paid acquisition channel with each product we have worked on.
Google Analytics
7 years of experienceI've used Google Analytics across web and app. I'm happy to help you get set up, look into how your campaigns/pages have been performing, in terms of behavioural flows and conversions.
Hubspot
6 years of experienceHubspot is a great inbound marketing tool that will allow you to sync your marketing and sales efforts, while tracking everything within one single tool. Highly recommended.
LinkedIn
7 years of experienceLinkedIn has been the primary Lead Generation tool we've been using for B2B campaigns, for our Fintech clients specifically. Using LinkedIn alongside automation tools like Lemlist or Expandi can be very powerful and allow you to automate your B2B outreach.
Salesforce
10 years of experienceI have been using Salesforce extensively for sales opportunity tracking, pipeline management, budget, finance operations, as well as business development.
Zapier
6 years of experienceGreat tool to connect all of your different apps, definitely worth using when running various growth experiments requiring many different tools to communicate with each other.
Industries
Creative Agency
I co-founded a B2B Digital Marketing Agency called Yay!Starter which helps Fintech, edTech and other tech businesses generate leads, increase their brand awareness and credibility.
FinTech
All of my Growth Marketing experience has been focused on B2B, and I have an in-depth understanding of the challenges faced by B2B businesses who are yet to achieve product-market-fit.
FinTech
I have been helping Fintech brands for the last 5 years (specifically payments tech, tax/accounting tech, banking) generate leads, grow their business, create relevant quality content to increase their brand awareness and credibility.
EdTech
I have a wide-range of experience working with edTech businesses expand into new markets, helping them define their go-to-market strategy as well as their acquisition strategy.
SaaS
Co-founder of YAi, an AI-Powered Content Creator for Agencies & Brands YAi is a content creation revolution designed exclusively by a marketing agency for agencies and brands like yours. YAi harnesses the power of AI to transform client background information, historical data, and industry insights into captivating content that engages, informs, and converts.
Experience
Strategy: Overall marketing strategy for B2B and B2C clients | Content marketing strategy| Branding & Positioning | Discovery & Research | User Research | Content Strategy, Digital & Growth Marketing Strategy | Go-to-Market Strategy | Product-Market-Fit stress testing | Persona/Ideal Customer Profile testing | Advertising strategy Digital Marketing: Search Engine Optimisation (SEO) | Social Media | Email Marketing and Email Automation | Analytics & Reporting Lead Generation: B2B Cold Outreach | Pay Per Click (PPC) via Google/Bing Ads| Social AdvertisingFacebook, Instagram, LinkedIn & Twitter Ads
Growth Lead Consultant for an eCommerce retail (clothing space).
E-CommerceB2CStrategy: Overall marketing strategy (B2B2C) | Content marketing strategy | Branding & Positioning | Investors deck for fundraise | A proven track record of successfully creating, owning and delivering overall marketing strategy Product Marketing: Intermediary between product development & increasing brand awareness | Branding & Positioning | Usability Testing | Market Research | Wireframing
B2BStrategy: Overall marketing strategy (B2B2C) | Content marketing strategy | Branding & Positioning | Investors deck for fundraise | A proven track record of successfully creating, owning and delivering overall marketing strategy Growth Experiments: Ownership of entire funnel | Ranking & Experiments design | Sprint planning | Results analysis & Scaling | Executional responsibility for Awareness, Acquisition & Activation parts of the funnel Advertising: Defined advertising strategy & full execution (without agency) | Google Ads (retargeting, display, search, RSA), LinkedIn & Twitter Ads | Budget Management Public Relations (PR): Spokesperson of the business | Media Trained | Managed agency / PR Consultant Setting up strategy around thought leadership content and reactive comments Product Marketing: Intermediary between product development & increasing brand awareness | Branding & Positioning | Usability Testing | Market Research | Wireframing Event Marketing: Public Speaking | Presentation at various conferences in front of over 1000 attendees | Pitching competitions | Creation of the Founders Workshop community | Hosting and organising events for lead generation Project Management: Company corporate video | Animations | New website design, creation, launch
B2BStrategy: Overall marketing & strategy (B2C) | A proven track record of successfully creating, owning and delivering overall marketing strategy Advertising Defined paid advertising strategy & full execution | LinkedIn Ads, Twitter Ads, Facebook Ads (AdEspresso) | Managed a $120K annual budget. Email Marketing Automation - from conception through to delivery B2C Creation of email automation funnels | Lead scoring | Re-engagement automation | Automated flag up to sales team | cart abandonment automation B2B Account-Based-Marketing creating account-specific campaigns, identifying key accounts for sales team to focus on. CRM Combining GA data with Salesforce data reports to understand the full spend cycle – i.e. advertising (CPL and CPA) to lead conversion (ROI)
B2BOther