Evolii is a studio where I blend AI intelligence with human creativity to reimagine how businesses grow. It’s a space for experimenting with bold ideas, testing new go-to-market models, and shaping concepts into outcomes that matter. We partner with leaders to: - Design, launch, and scale new offerings with speed and precision - Unlock new revenue streams through AI-powered customer and market insights My vision for Evolii is to prove that transformation can be both bold and measurable — inspiring new possibilities while delivering results that last.

Jessie Tung
Founder and Fractional GTM Strategist | AI Assisted Growth & Friction Diagnostics
Bio
***Important Note: Free mentoring will be limited in 2026 as I focus on building my own venture. Please book in advance if you’d like time together.*** Hey, I’m Jessie. I help B2B founders and small teams go from “we’re moving, but not multiplying” to “okay, I know what to do next.” After twenty years across IB, consulting, Salesforce, and scale ups, I’ve learned something most teams miss. It’s rarely strategy. It’s friction they can’t see. That’s where I come in. I help you read your GTM clearly again. Your identity. Your ICP signals. Your narrative drift. Your hidden drag. And I translate that into simple moves you can act on this week. Why founders book me fast: 🔥 You feel traction, but it’s inconsistent 🔥 You can sense friction but can’t pinpoint it 🔥 You want precise GTM clarity without hiring full time Where I can support you: ✨ Brand and positioning - Making your story land clearly in the market ✨ Product and growth - Seeing what’s working, what’s stalling, and why ✨ Market and differentiation - Standing out in noisy SaaS and AI categories ✨ Sales motion - Fixing activation, tightening your funnel, and closing consistently If you want sharper direction, cleaner signals, and momentum that compounds, feel free to book time with me. Let’s get you moving again. 💫
Expertise
Advice on funding
Many teams rush into decks and pitch practice without understanding what investors are actually reading between the lines. I’m good at spotting the narrative gaps, the fuzzy ICP, and the missing proof points that weaken your case. I help you shape a clearer story, tighten your GTM signals, and understand what stage appropriate traction looks like so you can walk into conversations with confidence.
Building a team
I help founders build teams that can actually move, not just fill roles. In early stage companies, the real challenge isn’t hiring, it’s understanding what the business truly needs at each stage and avoiding the chaos of over staffing, under scoping, or hiring too fast. I’m good at spotting the gaps between what you think you need and the capabilities that will create momentum.
Customer success
I help founders turn customer success into a real growth lever. Most teams focus on onboarding and support, but the real signals sit in activation, retention, and the quiet friction points that stop customers from getting value fast. My strength is spotting where the experience drops energy, tightening the narrative across the journey, and shaping simple moves that lift engagement and expansion. Warm, practical, and always focused on flow, not overwhelm.
Go to market strategy
My strength is spotting the quiet friction that slows traction… fuzzy ICPs, mixed signals, unclear messaging, and funnels that feel heavier than they should. I translate all of that into simple, practical moves you can act on this week. Warm, honest, and focused on helping you get unstuck fast.
Product market fit
I help founders understand why their product feels close to working but not quite landing. PMF is rarely about features, it’s about how clearly your product connects to the problem your best customers actually feel.
Productized services
I help founders turn their expertise into simple, repeatable offers that sell. Most people overcomplicate this stage, so I use a straightforward management consulting style methodology to help you see the value clearly, shape it into a clean promise, and test it fast. Warm and practical, I’ll show you how to productize your service in a way that feels natural to deliver and easy for buyers to understand.
Sales
I help founders understand why their sales motion feels harder than it should. Most sales challenges aren’t about scripts or hustle, they come from unclear ICPs, mixed signals, and stories that don’t land. I’m good at spotting the quiet friction that slows conversations, confuses buyers, and stalls momentum. I help you tighten your narrative, shape simple moves that build trust fast, and create a sales rhythm that feels natural instead of forced.
Toolkit
Hubspot
8 years of experienceImplemented Hubspot for Ludic Management Consulting, introducing KAM and quotation systems. Can also provide general CRM best practices as I have been CRM native since 2012.
Salesforce
15 years of experienceI am a certified 5 consultant plus have been working for 7 years at Salesforce advisory. I am a certified 5 consultant with 7 years of experience at Salesforce advisory, advising over 100 Fortune 500 clients across 40 markets.
Experience
- management consultingInformation Technology

At Ludic, I focused on helping clients make sense of change at scale. I had the chance to launch new AI initiatives, partner with some of the world’s largest professional services firms, and expand trusted relationships with CXOs. What I enjoyed most was shaping conversations where innovation felt less intimidating and more like a shared opportunity to grow.
management consulting
CBRE Investment Management
EMEA & APAC Head of Business Transformation | Member of EMEA ELTAs a member of the European Leadership Team, I worked directly with the firm’s Presidents, COO, CIO, and senior leaders to sponsor transformation agendas and prioritise resources for key initiatives. My focus was on turning boardroom strategy into results — from modernising platforms like Snowflake and Anaplan, to improving efficiency by 30% and realising ROI on multi-market transformation investments. I led transformation programmes across more than 20 markets, modernised core systems, and worked with executives to align digital ambition with commercial priorities. Beyond the numbers, what I’m most proud of is building and scaling a team that thrived — one that grew from four to eleven people, with 95% retention, because we created a culture where ideas mattered.
Wealth ManagementFinancial services
Salesforce was a career-defining chapter for me. I was part of its hypergrowth years, working alongside some of the most visionary leaders in business. At Salesforce, my brand was about innovation with impact. I led hackathons, product pilots, VVIP events, and C-level engagements — always with the aim of turning ideas into outcomes. Unlike traditional CSMs, I invested heavily in pre-sales and account growth, partnering with the wider business to shape opportunities and deliver multi-million expansion. I also sponsored strategic programmes in sales and service excellence, helping clients embed new ways of working alongside major transformations — including one of the UK’s largest Lightning rollouts (500K+ users). What set me apart was blending creativity, commercial focus, and executive alignment to prove that customer success can drive lasting growth.
SaaScrm