SEO & Organic Growth Expert | Ex Lemonade & Monday | Fractional SEO lead
As an SEO and Organic Growth lead for several startups, I've learned (sometimes the hard way) how to plan and execute the right strategies that have helped me unlock organic growth performance. Identify and focus on the 5% that will move the needle is what I aim for. I can help you with ✔️ defining SEO strategy/roadmap and OKR ✔️ SEO evangelization and internal “sale” of SEO projects ✔️ executing and managing any part of the SEO work ✔️ managing internal and external resources needed for SEO ✔️ performance measurement and reporting to VP’s ✔️ Leading SEO/content teams
I began most of my startup roles as the first in-house SEO and built teams based on the SEO performance and growth of the companies. This included organic squads, pure SEO teams, and evangelizing SEO to secure buy-in for resources and collaboration.
When it comes to creating content assets and increasing their visibility ('earned' or 'free') in front of the target audience, my team and I are highly involved, especially during the research and planning phase.
I perform CRO tests on editorial content and other sections where most of the traffic is organic. Those tests improve the CVR from traffic to leads. I also run SEO tests in order to measure the organic traffic uplift of specific changes.
Acquiring relevant and high-quality backlinks remains a strategic component of SEO. I have managed link building campaigns using both internal and external resources. There is no one-size-fits-all solution; you need to adapt your campaigns to the unique needs of each industry and company.
I led the SEO growth channel for several startups and was responsible for strategy planning and execution using both internal and external resources. From technical aspects to on-page optimization, off-site strategies, and content creation, I covered all SEO aspects for B2B, SaaS, e-commerce, B2C, and international sites.
User research for SEO involves understanding the target audience's profiles, behavior, pain points, and needs to gain insights into what they search for on Google. I conduct keyword research with user intent analysis, content gap analysis, and basic persona research.
I am a big fan of this tool, it helped me to save a lot of time working in front of internal and external content writers. There some good alternatives today but I prefer this one.
I use this tool essentially for audience research. It provides me with very useful and actionable insights that I can leverage in my SEO, content, and outreach work.
One of the main SEO tools I use daily is Ahrefs. It enables me to perform a wide range of activities, including technical audits, keyword research, content topic analysis, backlink audits, competitor research, forecasting SEO impact and more.
I used this tool as one of my main measurement tool. Since the Google Analytics 4 version, I am trying to use it as much as possible through Looker Studio with BigQuerry
The tool that all SEO professionals have been using since the very beginning, and that nobody will stop using any day soon. It’s essential for both search engine optimization and performance measurements.
Looker, the primary BI tool used by many startup I work for, allows me to access the reports and dashboards I need, even though I’m not an advanced user.
An essential tool in my SEO toolkit. Same as Ahrefs, it enables me to perform a wide range of activities, including technical audits, keyword research, content topic analysis, backlink audits, competitor research, forecasting SEO impact and more.
I began as a one-person operation and subsequently built and led an SEO team that drove organic revenue to eight+ figures annually. My responsibilities included creating roadmaps, defining quarterly OKRs, and advocating for SEO initiatives with key stakeholders. Beyond managing all the ongoing SEO activities, I conducted several CRO and SEO tests, engaged in ASO efforts, and played a pivotal role in shaping our content strategy.
I started the SEO activities from scratch and successfully completed the migration from dapulse.com to monday.com
As one of the main force behind non-paid growth, I kickstarted our SEO efforts from the ground up. I hired a team of SEO and Organic Social experts to handle everything SEO, content marketing, PR outreach and some community engagement activities.