My consultancy, helping B2B tech companies make sure their prospects leave sales calls understanding why they should buy.
Marketing
PMM Jenn
Product Marketing Consultant
Glasgow, United Kingdom (+00:00 UTC) Englishfrom Glasgow, United Kingdom
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
4 reviews / 8 sessions
Sun
05
Next availability
Bio
Founding and growing a company is a never-ending torrent of decisions. Some are easy and instinctual. Some are tough and agonising - the type to keep you up at night. Because every GTM decision you make required the confidence to not to do something else. Focusing on your niche makes your offer resonate deeply with an audience. It makes them easier to say, "Yes, I'll buy." But it brings the fear of missing out on another segment. Choosing the one thing to focus your differentiation on makes it easy for prospects to understand and remember you. But it brings the fear of focusing on the wrong thing, or under selling your product. Every decision is worth making, because it brings you closer to your next goal. I have a decade of positioning and GTM decisions under my belt, mostly with complex technical products, sold into very particular buyers. Let me help you make your decisions more confidently - by sharing product marketing best practices, bringing my experience and making sure you've thought through the angles. Ultimately I want to support you to be confident in your choices. Let's make some decisions!
Expertise
Product marketing
My whole career has been in product marketing, even before I knew that was the name for it. Everything from positioning, ICP definition, messaging, GTM strategy, sales enablement to release marketing and launches.
Toolkit
Canva
4 years of experienceMy go to tool for visually arranging my thoughts and communicating my ideas with the world. Also way better than powerpoint to create nice investor and sales pitch decks.
Industries
Embedded Software
Having worked in IoT and edge compute at Arm and Pelion for over 5 years, I know this unsung hero has value that can be hard to communicate. Straddling hardware and software is an interesting place to be positioned. But there's few stand out stars in this space, so if you have ambitions to be one - let's talk.
Enterprise Software
Big products need big thinking. With enterprise, there's a champion who has the power to say yes, but many factors or other people who can slow down or kill the deal all together. Would love to help you walk through your strategy step by step.
Artificial Intelligence
Gen AI, agentic AI, developer tools, custom SLMs - happy to help you tell your AI story in a way that doesn't feel gimmicky. Let's talk about how to tie AI to frustrations and value.
Semiconductor
Arm semiconductor ecosystem experience with global channels. Wherever you are in the ecosystem, let's identify the partners that you need and the end-user relevant story people can believe in.
Internet of Things
Consumer devices, industrial automation, energy management, fleet management, agriculture, environmental monitoring, smart shelves, body cams, tracking solutions for everything from pets to vulnerable people - I've been exposed to so many ways IoT is touching the world. One thing I know, it's a topic that buyers go cold when you actually use the term 'IoT'. Let's talk if you want to make your GTM more customer friendly.
B2B
99% of my career has been B2B. I think it's the most interesting part of the tech world to be in. What makes it most difficult is the complexity of the sell. Did you know that 40-60% of B2B deals end in no decision? You need to do everything you can be be memorable and give buyers the confidence to say yes. I have lots of opinions about this is you want to hear them.
SaaS
My product marketing career began with a campaign to move manufacturing clients from an on-prem solution to a shiny new cloud-native offering. Now SaaS is the default and no one says cloud-native anymore. Whatever your SaaS solution touches, I'm here to be a second pair of eyes and ears. Sometimes it takes an outside perspective to break through your plateau.
Experience
Re-positioning and expansion of Arm business unit spun out as VC backed company.
Internet of Things
Positioning, GTM and sales enablement for IoT services business unit.
Positioning and GTM for acquired products.
SaaS