Jennifer Harth

Knowing who to hire when can be daunting. Creating international teams based on growth stages, company needs and strength profiles of your team members is something I can help you with.

Works best when you have a content strategy that's connected to your brand positioning and Inbound Marketing / automation activities. It's key to have the people in place who can qualify and nurture content-generated leads.

Happy to share insights on brand-based copy writing, (strategic) messaging, tone of voice, and more. I'm a trained editor and went to journalism school.

Who owns CX? It's a joint responsibility and Marketing should support the CS team to build a consistent Customer Experience and to gather satisfaction feedback. As a Marketeer, you need to be aware of and align the look & feel and messaging for all brand touch points. Together with CS, you can also build value-added training services and academy platforms or communities. Besides Sales, CS are your go-to-colleagues to identify brand ambassadors and key projects for success stories.

Are you planning to go to market through a (global) partner network? Looking forward to sharing my knowledge and experience with indirect sales channels.

Sometimes you just have to talk yourself through an idea to see if it works. Other times, a SWOT analysis is just what you need or you decide to gather more data to make a more informed decision. Whatever it is you want to do, I'm happy to talk you through it and share my insights.

Are you not sure how to set up your Inbound Marketing engine and demand generation strategy and are you keen to define the roles and teams to get this off the ground? Let's talk.

I'm a certified leadership and strengths coach with a background in Positive Psychology. I mainly work with managers in mid-management positions who want to grow their teams based on strengths-principals and want to define their own path to executive leadership.

We have all been there (and some of us are frequently challenged by it): the sales team starts pitching products or features which are not even on the roadmap, let alone the North Star product vision. But there is hope: you can create the processes and behaviors to take products to market in a structured way without loosing sales momentum.

Ask around in your company and even if there's only 3 of you, each of you will describe your company and product in a different way. Product Marketing is knowing your technology and target audience and defining a common baseline to train your internal, customer-facing teams (and enable your in-direct sales channels) to position your offering and creating pipeline. Consistency is key.

Some say PR is just another element of the Marketing mix. But I'm biased. My roots are in Public Relations and Pubic Affairs. I count events and corporate communications, analyst relations and strategic messaging and branding to everything PR. It can be done ad-hoc, but it only starts making sense when it's embedded in your overall brand identity. Did I mention I love branding? I need to stop now, I'm running out of characters...

There is nothing more cathartic than venting. My colleague would start singing Frozen's "Let it go" when frustration hit and guess what, it helped. Mainly because it makes us laugh. I have lost count of the times I have experienced scaleup frustration. You just have to live with gaps, so many gaps. There are so many grey areas, it's hard to spot the ones that are actually black and white. I'm a trained coach and am happy to help you vent and find a way forward.

Good starting point to analyze content performance and user acquisition and navigation behavior. Option to define goals and measure performance more closely also through UTM links.

Setting up the CRM from scratch as well as the sales processes (including messaging templates, logging outreach) and marketing automation (web tracking, email nurturing, etc.).

It's a good tool to start with for email marketing if you are on a small budget. In the past, we created templates and landing pages for mainly internal communications within Mailchimp.

Probably the most challenging Marketing Automation tool to set up and maintain, but also the most powerful one. It's not ideal for a startup or even scale-up, I'd recommend using it when your Inside Sales and Marketing teams are quite mature and you have a high volume of Inbound leads to qualify and nurture.

Lead processing and rating between CRM (Salesforce) and Marketing Automation Tool (Marketo, Pardot). Lead ranking and insight creation for the Sales team through customized fields. Trigger message configuration for the Sales team.

Unbounce is a great addition to most Marketing Automation tools, because their landing page building features and design templates aren't as sophisticated. You can easily create your own domain and use Pardot or Marketo forms on the landing pages.