Jennie Flor

I love digging into the heart of a business, and helping to reimagine your ICP, finding your key differentiators against marketplace, honing in on your position, and helping to uncover next "smartest" steps to real revenue.

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  Go to market strategy

  I've designed and launched 4 successful GTM strategies which all excelled up to 4x early projections. I can help you build a B2B go-to-market strategy - specifically within the health & wellness industry. Determining your ideal customer profile, your value props and unique selling proposition, competitive landscape, sales & marketing initiatives.

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  Idea validation

  I've always considered myself an idea person. I believe there's always even a shred of something tangible in every ideas, if they are presented correctly. Bring me your elevator pitch and let's see if it has wings.

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  Mindset coaching

  Mindset is everything. Not just in business, but in life. There must be a deep belief in your power to succeed. It simply takes loyalty to your right mindset. How do you get there? Meditation, self-hypnosis, affirmations, visualization - these are tools you need to keep sharp in your toolkit. There are daily techniques I use that keep me in the mindset to succeed.

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  Sales

  I have been in B2B business development & strategic partnerships for ~20 years, and I can share what works and what doesn't. General strategy & tactics, tool stack, target customer research - where to focus efforts, messaging tips & tricks, pipeline build.

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  Venting frustration

  Some of the best ideas come out of a really solid vent sesh. Let the healing begin!

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  Gong

  7 years of experience

  I've used Gong at two different orgs as a tool to improve win rates by keeping track of pains/needs/wants, identifying trends and leveraging those to move pipeline, new hire training - it's also a great to tool to use to keep you on point with following up on action items.

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  Zoominfo

  9 years of experience

  Zoominfo helps you search and create prospect lists with all the criteria you'd need. It has saved me immeasurable amounts of time in research to get myself and my team back to work on building pipeline and closing deals. Integrates nicely with Salesforce.

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  Hubspot

  5 years of experience

  As a GTM Sales & Partnerships leader I was a very active user of Hubspot at 2 startups using Hubspot to drive the sales cycle. I much prefer Hubspot over SF as it helps create a cleaner, clearer picture of different streams of revenue, follow-up and follow-through (the most important piece), and reporting. Also, their support is unmatched!

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  Salesforce

  11 years of experience

  Very active, and sometimes frustrated, user of SF. It has wonderful integration capabilities, but can be cumbersome for your early AEs. My advice with SF companies is less is more. When you overcomplicate the process - the actual point of the process gets lost.