Jenifer Ho

Democratic and empathetic and leader managing full stack marketing teams with deep expertise in Growth and Demand Generation. Experience ranges from startups to Fortune 500 in both US and global organizations. 3 successful exits, all IPOs. Results focused with ability to scale businesses through strategic, modern marketing, driven by data and technology. I’m passionate about DEI (diversity, equity, inclusion) and building high performing teams that foster safe environments where everyone can be themselves. Specialities: * Building, scaling and delivering on global demand generation and lifecycle programs * Full stack B2B marketer with experience in B2B2C and customer engagement * Marketing operations and automation, martech, process and data * Relationship building across teams to proactively identify opportunities and remove obstacles * Building high performing diverse and inclusive teams

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  Building a team

  I've built teams from the ground up and inherited teams and scaled them. I've managed larger scale organizations across both Marketing, Growth, and Sales Development.

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  Email marketing

  Experience in leveraging email as a channel to build lifecycle marketing programs. Familiar with Marketing Automation Platforms that enable marketers to execute and deliver on complex, personalized, trigger based emails.

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  Growth marketing

  Experience in areas: * Performance marketing (acquisition, top of funnel) * Engagement and lifecycle marketing (lead nurturing, customer marketing, lifecycle marketing) Product growth (expansion and in product growth marketing) Led Growth at organizations like Lyft, DocuSign, and Fastly.

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  Marketing automation

  I'm familiar with marketing technologies, particularly Marketing Automation platforms. I've evaluated, implemented and used Eloqua, Marketo, Hubspot and Pardot.

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  Social media

  I've leveraged social media (both paid and organic) as a key channel in marketing growth strategies. I'm most familiar with LinkedIn, Facebook and Instagram and Twitter and less familiar with Tiktok, Pinterest and Snapchat.

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  Google Ads

  20 years of experience

  Throughout my career, I've used Google Ads and other advertising platform to run campaigns on. More recently, in leadership roles, led strategy for google ads campaigns and partnered with media buying teams and agencies to drive execution, optimization and improvement.

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  Asana

  9 years of experience

  Power user of Asana in multiple roles including at Lyft and Elation Health. Used Asana to manage intake processes, for day to day team project management and overall collaboration cross-functionally. Very familiar with the tool and use cases for use.

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  Marketo

  16 years of experience

  I have been a power user of Marketo and lifecycle marketing, email triggered based marketing, and lead scoring in multiple roles throughout my career.

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  Pardot

  8 years of experience

  Power user of Pardot's marketing automation platform. Used alongside Salesforce CRM in multiple roles such as at Lyft and Elation Health. My team has overseen the administration of the tool itself.

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  Salesforce

  17 years of experience

  Experience with Salesforce CRM and Pardot (which is part of the Marketing Cloud). I'm also familiar with DataStudio and other AppExchange partner tools that plus into your Salesforce instance.

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  Wrike

  8 years of experience

  Used Write at Lyft to manage all of our creative processes alongside our MPM (marketing program managers) and creative team. I've also evaluated the tool for other use cases for team project management.

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  Cyber Security

  Most my experience is in B2B or B2B2C. I've worked in complex organizations both with US and Global scale and both with direct B2B plays and some with direct and indirect channels for revenue.

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  Software

  Most my experience is working in technology as SaaS organizations. I've worked at SaaS organizations such as DocuSign, Microsoft, Greenhouse, and SingleStore (formerly MemSQL).

• https://www.salesforce.com/blog/lyft-account-based-marketing-strategy