Jenifer Ho

I’m a growth-minded marketing executive with a track record of scaling companies through product-led growth, enterprise demand gen, and full-stack marketing leadership across startups, scale-ups, and global SaaS enterprises. I’ve helped drive three IPOs by building high-performing teams, aligning go-to-market strategy across departments, and delivering measurable business results. What sets me apart is the ability to bring structure to ambiguity turning vision into execution through positioning, storytelling, and operational rigor. Whether launching new products, optimizing funnels, or entering new markets, I lead with data, creativity, and deep customer empathy. I thrive in fast-paced, cross-functional environments where product, sales, and marketing come together to unlock growth. My leadership style is inclusive, collaborative, and focused on building diverse, psychologically safe teams where people and performance thrive. Focus areas: - Full-funnel marketing strategy across PLG and enterprise sales-assist motions - GTM leadership: messaging, positioning, launch, and enablement - Global demand generation and lifecycle marketings - Marketing operations, automation, and performance analytics - Building empowered, diverse teams that deliver impact at scale

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  Building a team

  I've built teams from the ground up and inherited teams and scaled them. I've managed larger scale organizations across both Marketing, Growth, and Sales Development.

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  Email marketing

  Experience in leveraging email as a channel to build lifecycle marketing programs. Familiar with Marketing Automation Platforms that enable marketers to execute and deliver on complex, personalized, trigger based emails.

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  Growth marketing

  Experience in areas: * Performance marketing (acquisition, top of funnel) * Engagement and lifecycle marketing (lead nurturing, customer marketing, lifecycle marketing) Product growth (expansion and in product growth marketing) Led Growth at organizations like Lyft, DocuSign, and Fastly.

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  Marketing automation

  I'm familiar with marketing technologies, particularly Marketing Automation platforms. I've evaluated, implemented and used Eloqua, Marketo, Hubspot and Pardot.

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  Social media

  I've leveraged social media (both paid and organic) as a key channel in marketing growth strategies. I'm most familiar with LinkedIn, Facebook and Instagram and Twitter and less familiar with Tiktok, Pinterest and Snapchat.

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  Google Ads

  20 years of experience

  Throughout my career, I've used Google Ads and other advertising platform to run campaigns on. More recently, in leadership roles, led strategy for google ads campaigns and partnered with media buying teams and agencies to drive execution, optimization and improvement.

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  Asana

  9 years of experience

  Power user of Asana in multiple roles including at Lyft and Elation Health. Used Asana to manage intake processes, for day to day team project management and overall collaboration cross-functionally. Very familiar with the tool and use cases for use.

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  Marketo

  16 years of experience

  I have been a power user of Marketo and lifecycle marketing, email triggered based marketing, and lead scoring in multiple roles throughout my career.

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  Pardot

  8 years of experience

  Power user of Pardot's marketing automation platform. Used alongside Salesforce CRM in multiple roles such as at Lyft and Elation Health. My team has overseen the administration of the tool itself.

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  Salesforce

  17 years of experience

  Experience with Salesforce CRM and Pardot (which is part of the Marketing Cloud). I'm also familiar with DataStudio and other AppExchange partner tools that plus into your Salesforce instance.

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  Wrike

  8 years of experience

  Used Write at Lyft to manage all of our creative processes alongside our MPM (marketing program managers) and creative team. I've also evaluated the tool for other use cases for team project management.

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  Cyber Security

  Most my experience is in B2B or B2B2C. I've worked in complex organizations both with US and Global scale and both with direct B2B plays and some with direct and indirect channels for revenue.

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  Software

  Most my experience is working in technology as SaaS organizations. I've worked at SaaS organizations such as DocuSign, Microsoft, Greenhouse, and SingleStore (formerly MemSQL).

• https://www.salesforce.com/blog/lyft-account-based-marketing-strategy