Digital product consultant & behavioral scientist
Hi 👋 I'm Jeni, a digital product consultant and behavioral scientist with a proven track record of driving user acquisition, engagement, and revenue growth for mobile apps. My 14-year journey in Big Tech, most notably within Google Play Partnerships and the Growth Consulting team, gave me the privilege of working alongside top app developers, PMs and business leaders on some of the world's most successful products. How I Can Help You: Supercharge Your Onboarding: Transform new user experiences to boost activation and long-term retention. Gamify for Growth: Design engaging mechanics that not only entertain but drive meaningful user actions. Nail Your Value Proposition: (For startups) Crystallize your message and achieve product-market fit. Monetize Like a Pro: Increase conversions to paid subscriptions, reduce churn, and elevate lifetime value (LTV). Diversify Revenue Streams: Explore and implement multiple direct revenue models to maximize your earning potential. I'm also passionate about the intersection of technology and social impact, and have researched digital sustainability, goal-setting, and habit formation. If you're looking to make a positive difference with your product, let's connect! Ready to level up your app or service? Schedule a consultation and let's discuss how we can unlock your growth potential.
Are you considering a big switch, or just unsure about what path will light you up? I've made several leaps in my career, from email marketing/merchandising to partner management and then into product consulting. Having an executive master's also allows me to help guide you beyond the corporate tracks too!
(especially subscriptions CRO). I have advised countless apps on their onboarding, paywall screen strategy and premium value proposition, and can bring science-backed strategies to inspire your experiments. While at Google Play I led a Driving Subscription Conversion with Behavioral Insights workshop which was later scaled into a global audit program.
I've advised a wide range of organisations from not-for-profits to tech companies on their email strategy. I can bring my insights from Amazon's data-driven email campaign strategies to how to apply behavioural science principles to create subject line copy that converts
I can help you figure out how to fill the demand curve with relevant mix of IAP/subscriptions product offerings, priced optimally to drive LTV. My speciality is advising on subscriptions SKU mix and pricing strategy, as well as UX choices for SKU/pricing to inform decision making
I've served as a Product Advisor to early-stage startups for several years and can help you figure out who your target users are, how you can differentiate your proposition and expand to target segments over time
Love using notion for project management, goal setting and collecting ideas. One of my fave productivity tools given its rich customisation possibilities
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- Deliver business growth opportunities via strategic consultations to C-suite and product leads at mobile startups - Expert in the application of science-backed behavioural insights to optimise user engagement (onboarding, churn reduction, reactivation, etc) - Create ethical and inclusive design thought-leadership content for distribution to the app developer community - Analyze app performance via data visualisation tools and retrieval of data via SQL
- Maintaining direct relationships with key third-party app developers, delivering high-impact business plans in order to drive goals such as growing subscriptions revenue - Consulting Android Wear brands (e.g. Tag Heuer, Louis Vuitton) on digital content strategy - Thought leadership focused on the application of behavioural insights to app design - Highlights include presenting at Google I/O 2017, Nir Eyal's Hooked Summit, Slush and UCL Digital Health conferences, moderating various panels at developer events and a fireside chat at Wired Retail 2017
- Hands-on execution of strategic editorial campaigns, supported by direct reports - Launched customer-centric campaigns on Google Play while striving to meet the needs of content owners (from app & game developers, film & TV studios, music labels, etc.) - Shaped new staff onboarding process and defined best practices for global team adoption - Promoted within the first six months due to sustained performance
Data-driven editorial merchandising, analysis of website and CRM campaigns. Managed a team of merchandisers and actively involved in recruitment. Drove an all-time revenue high with no decrease in semi-automated email program efficiency