Jen Bryan

I am an award winning paid acquisition specialist with an honours masters degree in Digital Marketing Strategies. I am the founder of Co-founder & CMO at Velocity Growth. I have extensive experience working with start-ups, marketing teams and founders on their paid acquisition both in an agency and in-house capacity. I have helped companies across Ireland, UK and USA leverage phenomenal growth both nationally and internationally through paid acquisition channels. Here's some testimonials from my work: “Jen is the absolute real deal when it comes to digital marketing. Her knowledge of digital is a rare find. Particularly in a crowd of so called experts. Her down to earth, team player attitude is also so refreshing that I forget she doesn’t work in the company. Jen’s insight into data and the world of digital is just simply a higher calibre to the rest. I don’t recommend people often but I recommend Jen.” - Kate (Winner On Dragon's Den Ireland) “Working with Jen has been hugely positive for my business. She goes above and beyond to understand your business. Her strategies are very well thought through and she is extremely professional in her approach.” - Derval (3x Olympic Athlete & Founder of Derval.ie) "Finding someone who not only understood us as a brand but also understood exactly what we needed from a digital marketing perspective was key. We would highly recommend Jen and would give her more than 5 stars if we could!" - Barry (B2C Client)

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  Content marketing

  I have co-hosted 2 podcasts, developed extensive content marketing strategies and understand how difficult it can be to develop. I have helped clients meet their organic growth goals and have had more than 1 instance of viral content. My primary experience is in social content strategies rather than SEO led strategies.

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  Conversion rate optimisation

  Conversion rate optimisation has been one of my key goals for every client. Maximising the paid advertising budget is crucial, both through the ad platforms as well as on the landing pages to ensure maximum optimisation.

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  Growth marketing

  Tying in with my experience in conversion rate optimisation, growth marketing is also an area I work in. Whether the client is bootstrapped or raising funds, optimising your marketing spend for maximum growth is essential.

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  PPC strategies

  PPC strategies are my core focus as a paid advertising specialist. This is arguably my strongest area of expertise and I have guided dozens of companies in the right direction in terms of analysing what platforms will work best for their business and optimising them accordingly.

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  Social media

  Tying in with my content strategy experience I have strong experience and understanding of the social media landscape, usage and effective growth tactics and strategies on the platform. Currently working with clients across Facebook, Instagram, Tik-Tok, Twitter, LinkedIn and Snapchat. I have also previously help clients leverage Reddit and other smaller niche platforms.

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  Google Ads

  11 years of experience

  Google Ads is where most of my experience falls. I have worked across companies at all stages to improve their ROAS significantly using the platform. My average B2C client hits 10:1 ROAS and majority of B2B clients get their high quality leads for a fraction of the lifetime value. I work to help people reduce their costs by using their budget tactically on the platform, minimise waste and maximise results. I have run adverts profitably across every continent and across 5 languages.

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  Facebook

  11 years of experience

  I have extensive experience in the Facebook advertising platform covering Facebook, Instagram and Messenger adverts in particular. For both B2C clients and B2B clients I have helped grow businesses by more than 50% and despite the current privacy changes, I have continued to achieve above average results across all client accounts.

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  Google Analytics

  11 years of experience

  Strong experience in getting Google Analytics accounts set up as well as compliant with GDPR where necessary. Deep understanding of correcting tracking issues within the platform including the implementation of UTM parameters. Experienced in reporting and analytics through the platform also to help make better business decisions.

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  Google Data Studio

  9 years of experience

  This is a tool I use every single day to report effectively. It provides a fantastic transparent view of your analytics and I always recommend it when working in an agency setting. I am proficient in setting up and analysing the data effectively within Google Data Studio.

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  Google Tag Manager

  10 years of experience

  I have strong experience in analytics and tracking and use Google Tag Manager to roll out tracking for Facebook, Google Ads, Google Analytics as well as all other social media platforms regardless of CMS.

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  Hotjar

  9 years of experience

  This is one of my favourite tools to use to help clients better visualise their UX/UI experiences on site. Correlating it with data from Google Analytics, I've helped businesses make significant conversion rate improvements on site using HotJar.

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  Supermetrics

  9 years of experience

  Regularly use this tool to integrate closely with Google Data Studio to connect data points into one easy to read dashboard. Experienced in bringing together the relevant platforms and utilising Supermetrics to bring the data to life.

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  I have experience working with clients in the B2B space that need to quantify a longer lead time ROI as well as using multiple cross platform touchpoints, lead qualifying and information sequencing. All 3 of my own businesses are also B2B focused.

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  Majority of the clients I work with are in the B2C space. Particularly in eCommerce and transactional style business models. I have strong experience in building PPC & social campaigns that return ROAS that is well above average.

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  I have over 5 years experience working in or running my own digital marketing agency. My experience is laser focused in the paid advertising, auditing and content creation space, so I don't cover digital agency work in the SEO space. I have a strong understanding of the pros and cons of working with agencies versus in-house.