Jehan Lalkaka

Across a variety of GTMs, including product-led and sales-led, I've built and transformed product marketing teams into trusted drivers of the business. I create connective tissue between Product, Marketing, and customer-facing teams so that the whole is greater than the sum of its parts. Together, we define what success looks like and move forward as one team with one purpose: to make our solution the obvious choice. Here's how I can help: Developing messaging and content that address pain points Building cross-team GTM plans Planning critical growth initiatives Enabling sales and marketing to generate pipeline and close deals ...Those are the ways my team and I turn B2B products into must-haves, helping prospects make no-brainer buying decisions.

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  Go to market strategy

  I've built multiple GTM strategies for entire product portfolios, single products, and even major feature releases. My experience spans LinkedIn, 15Five, Udacity, and eBay.

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  Product marketing

  I've spent my whole career building product marketing strategies, building product marketing teams, and transforming product marketing into a growth driver for the business. Past roles include Senior Manager, Product Marketing -> Head of Product Marketing -> VP, Product Marketing.

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  User research

  Conducting user and buyer research has been a core part of my job for the last 10 years. I've conducted interviews and sent surveys on every marketing team I've ever led or served on. I've done this for LinkedIn, 15Five, SurveyMonkey, and eBay.