Head of Brand and Digital Marketing
👋 Hey, I’m Jeff… I help build and grow brands in sports culture. I’m a brand and digital marketer, creator, and entrepreneur with extensive experience in the sports industry, having worked with iconic brands like Jordan Brand, SLAM and the NBA. I now serve as a fractional marketing executive, helping sports brands elevate their digital marketing presence through creator-led content, brand strategy, and partnerships. Booking a mentorship with me provides you not only personalized career insights and advice but also shared access to my marketing resources, templates, and tools that'll help you succeed. I'm here to mentor ambitious professionals eager to grow their marketing skills or entrepreneurship businesses. Whether you're looking to refine your strategy, expand your network, or launch a new product, I can offer tailored advice, actionable insights, as well as my marketing tools and templates to help you succeed. Ready to start your mentorship? Connect with me and let’s get to work!
My expertise in branding has revitalized the identities of startups and established brands alike. Learn to develop a distinct brand voice, create a strong visual identity, and ensure brand consistency across all your brand's touch points.
I've built vibrant communities that foster brand advocacy and customer loyalty. Learn strategies for engaging community initiatives, managing communications, and cultivating an environment that thrives on user interaction.
I've led organic content strategies that build your brand's presence and owned audience. Learn to create engaging content plans, develop content pillars and optimize your brand's channels to distribute across your web, email, and social channels.
Having crafted copy for leading sports and tech brands, I can teach you the art of writing copy that resonates with your audience. Learn to effectively communicate your brand’s message and drive action.
With experience launching numerous products in competitive markets, I can help you craft a comprehensive GTM strategy. Learn to align product positioning, market analysis, and channel strategies to maximize your launch success.
I've worked with 120+ influencers, athletes and creators on different brand campaigns throughout my career. I can help you identify the best influencers for your brand, leverage proven templates for outreach, rate negotiation, in-kind partnerships, and defining deliverables. Gain insights on building successful talent and creator partnerships that can enhance your brand's visibility and engagement.
My experience in developing brand partnerships can teach you to identify and secure valuable collaborations that align with your business goals. Learn to negotiate partnerships, both monetary and in-kind, that leverage complementary strengths for mutual brand benefits.
As a founder, executive and mentor, I understand the power of a strong personal brand in the digital age. Learn to craft a personal narrative that positions you as a leader in your field, enhancing your visibility and opportunities.
I’ve driven significant organic growth through social media strategies that enhance engagement and brand loyalty. Learn to leverage platforms like Instagram, TikTok, LinkedIn, and Twitter/X to build your brand's following and engage effectively with your audience.
Tap into my deep knowledge of Circle for community management, where I use the platform to foster a vibrant community of industry professionals. I can show you how to optimize Circle for hosting virtual events, boosting branded engagement, and gathering valuable consumer insights. Learn how to enhance your community strategy to keep members engaged and active.
Leverage my extensive experience with Figma for creating impactful design solutions. I specialize in crafting custom decks and social media assets that scale effectively across campaigns. I can guide you in using Figma to develop your own templates, streamline your design process, and ensure your visuals are both captivating and consistent.
Leverage my experience in successfully building substantial organic social media audiences on Instagram. I can guide your brand through strategies that enhance engagement, boost follower growth, and improve content visibility. Discover how to effectively use Instagram's tools and features to maximize your brand's social media impact and connect authentically with your audience.
Deep expertise in utilizing Notion to streamline project management, content organization, and workflow optimization. I'll show you how to set up efficient systems, integrate tools, and create custom templates that enhance productivity and team collaboration. Unlock the full potential of Notion to keep your projects aligned and actionable.
Helping sports brands enhance their digital presence through strategic brand marketing, creator partnerships, and content development. Select partners: NBA, GameChanger (Dick’s Sporting Goods), Nike, Basketball FORM, and more.
In my role as Fractional Head of Digital Marketing at Sports Business Ventures, I leverage my extensive experience in the sports industry to provide strategic digital marketing leadership. My focus is on driving user growth, developing content, and building our brand positioning across all digital products and channels—reaching a highly engaged audience of over 50,000 consumers through our email newsletters and social media platforms.
As Fractional Head of Brand and Creator Marketing at Smiley Sports, a new venture in sporting goods and apparel powered by the team behind Market and officially licensed by Smiley®, I lead the go-to-market strategy and marketing execution. Designed for young athletes and their parents, my role is pivotal in establishing the brand's presence and driving audience growth and engagement within the sports industry. I actively build partnerships with athletes, creators, and sports communities to develop content and events to share our product initiatives and stories.
Managed the marketing team that delivered brand and digital marketing GTM strategies leading to a 400% increase in user growth, fueling the fast-paced expansion of a sports tech start up co-founded by Jeffrey M. Jordan (eldest child of sports legend and business entrepreneur Michael Jordan). Achieved 6.5M+ social impressions within the product launch week of PersonaProâ„¢, helping exceed sales targets by 250% and successfully entering the Chinese market, leading to substantial revenue growth and market expansion. Delivered a 350% growth in HEIR's daily active users within 9 months by executing a robust community management and programming strategy, leading to improved user engagement and increased brand loyalty. Led the implementation of a content marketing plan and creator partnership program, resulting in 2M+ monthly social impressions and a 75% overall increase in social media followers, positively impacting brand visibility and awareness. Secured six-figure brand partnerships with Jordan Brand and Solana by developing innovative experiential Web3 marketing activations, resulting in increased brand visibility and market share in the sports and tech industry. Collaborated with athlete partners (Anthony Edwards, Lonzo Ball, RJ Barrett, Benedict Mathurin and NIL athletes) to amass 10M+ social views through sports marketing event activations, product experiences and viral content moments.
Implemented new marketing department systems, boosting brand partnership pitch deck quality and RFP process efficiency, contributing to a record-breaking year of company revenue including first-to-market programs with new clients Google Pixel, Crocs and New Balance. Planned and executed annual go-to-market strategies, generating increased consumer awareness and engagement for SLAM’s key editorial content, merchandise, and digital product launches. Drove organic PR engagement from Adweek, Hypebeast, NBA players, and influencers for the ØNE ’N DØNE campaign, achieving 100% product sell-through within one week of launch and amplifying SLAM's brand visibility.
Successfully established new business partnerships by crafting integrated marketing strategies and talent partnership plans for clients like Nike, adidas Basketball, Bleacher Report, Sprite, Toyota, and NBPA, leading to a significant boost in client growth and brand visibility for my own marketing consultancy business. Led conceptualization and establishment of NYC JAM brand, resulting in a 150% year over year profit increase from 2017-2019 through strategic creative direction, digital marketing, experiential event marketing, and brand sponsorships. Oversaw brand partnerships and social media content strategy for an NBA rookie and influencer photographer, yielding over a combined $100K in sponsored content within one year.
Previous Titles: Account Manager, Project Manager, Content Production Manager Clients: Jordan Brand North America, Jordan East (NYC), Jordan West (LA), Nike Basketball East (NYC), Foot Locker, Beats By Dre Exceeded agency goals by propelling the Jordan Brand account to over $10M+ yearly revenue through the execution of innovative marketing campaigns, award-winning experiential activations, and building strong client relationships. Directed and mentored the team that delivered winning RFP business proposals, managed project budgets, executed marketing campaigns, produced tentpole brand events, secured grassroots marketing activations, and developed sports marketing athlete partnerships. Pioneered and managed the development of Jordan Brand's Terminal 23, resulting in a three-year marketing execution that set a standard of excellence and influenced the creation of similar brand spaces in other territories.
Boosted website traffic by 30% through the creation of 100+ compelling social media, blog, magazine and email content.
Optimized and improved digital campaigns for e-commerce brands advertising on a network of vertical publishers.