Led the design and execution of Go-To-Market strategies, from user acquisition to launching new product MVPs
FinTech
Javier Ortiz
Growth Lead - I help teams to archive Product, market, channel fit
Madrid, Spain (+01:00 UTC) Spanish, Englishfrom Madrid, Spain
Usually responds in 2 days
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
5 reviews / 7 sessions
Mon
02
Next availability
Bio
20 years of experience in Growth and Marketing in different industries, countries and company size. My expertise are Product-led/Saas companies where you can leverage user knowledge to unlock the growth potential Skills and Industries: - Mobile App Marketing: From creativity planning to effective targeting with a DCP and a Media Mix Platform. - B2B: From churn model analysis to product definition and commercialisation flow. - User Acquisition, Search, Paid Social (focusing on Performance, not just awareness). - Organic Strategies: International, media and ecommerce SEO. - Martech: I can help you designing the right ecosystem for your need at any size . From Analytics implementation to support with reverse ELT or DCP. -CRO: Audit, framework and execution Plan. - Product: From Ideation with Design Thinking to experiment definition. Industries and Companies: - Taxfix: Leading Tax App in Europe. - QDQ: Local Listings B2B Platform. - Bupa: Health Insurance company. - HELLO! Celebrity and Fashion Media. - Unidad Editorial: Media. - Grupo Planeta - Lanetro: Local Listings (something similar to Yelp) - eBay: ecommerce
Expertise
Go to market strategy
My approach combines deep market analysis, product insights, and data analytics to optimize user acquisition, retention, and overall revenue growth. Leading cross-functional teams. My work involves close collaboration with product and analytics teams to ensure our Go-to-Market plans are not just visionary but also data-driven and highly effective in achieving scalable growth. Let's connect to explore how I can bring your product to market successfully
Product market fit
Product Market & channel fit. From developing an idea to defining a precise plan where you can track your progress with little resources. I can guide you through guerrilla experiments and support you with no-code approach to validate your idea efficiently.
Toolkit
Apple Search
6 years of experienceI have designed campaigns in Apple Search / ASO for different markets. I can help you through the analytics, strategy and testing of the current assets.
Duda
10 years of experienceI have worked with Duda as a Partner on a large Scale implementation. I can support you understanding if it is the right tool for your commercial needs and make introduction with key employees there.
Miro
11 years of experienceI have used Miro to facilitate Design Thinking sessions with international teams. I can support you with the session design, the materials, excercises and team dynamics. We can do a rehearsal.
UserTesting
10 years of experienceI have designed research workshops with User Testing and userzoom as a part of a CRO framework. I can guide you from the experiment definition to the actual scrip for the testing.
Looker
6 years of experienceI have worked with Google studio /looker with integrations. I can support you with any challenge on your implementation and share best practices for the reporting.
Semrush
16 years of experienceExperience running espert analyses for SEO. I can help you understanding the different tools and opportunities that you may have at your disposal. Skilled with Sixtrix and Keytrends as well
VWO
8 years of experienceUser of CRO tools at different scale. Can help you designing the hypothesis, setting up the experiments and validating if you are using the right tool for your need
Experience
At QDQ Media Group, I led the development and execution of innovative Marketing Value Proposition strategies and Go-To-Market plans, leveraging process automation and data modeling to enhance product offerings and market segmentation across B2B, B2C, and B2B2C channels
Advertising PlatformsLocal Advertising
At SANITAS, I spearheaded acquisition, conversion, and marketing technology initiatives, guiding teams through design thinking, experimentation, and mentorship in our open innovation program to foster growth and digital excellence.SANITAS, part of BUPA, provides comprehensive health services and insurance, leveraging digital innovation to enhance customer experience and access to healthcare. Our focus is on integrating digital sales strategies to improve service delivery and customer engagement. At SANITAS, I spearheaded acquisition, conversion, and marketing technology initiatives, guiding teams through design thinking, experimentation, and mentorship in our open innovation program to foster growth and digital excellence.
Health CareHealth InsurancePersonal Health