Support of agency growth model and administration in practice
Digital AgenciesSaaSB2BOther
Jason Barbato
Growth, Inbound, Product Marketer. Consultant, Advisor, Mentor. Former Best-In-Class Enterprise Growth Hacker at IBM.
Rochester, United States (-05:00 UTC) Englishfrom Rochester, United States
Usually responds in 1 day
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
139 reviews / 198 sessions
Thu
05
Next availability
Bio
I have 18+ years of growth and marketing experience as a practitioner, strategist, thought leader, manager of projects and people, consultant, advisor, and more. I apply entrepreneurial spirit, and a data-driven, experimental approach to expertise based on the inbound marketing philosophy. Here are a few key facts/milestones about me: • I am an established growth and marketing consultant with 12+ years experience working with startups and SMBs on launch, go-to-market, experimentation, digital campaigns, as a fractional CMO and more • I am a marketing strategy director at Metadata, an industry-leading AdTech platform where I consult and manage 35+ B2B/tech clients and over $3M in monthly ad spend • I am an advisor and mentor at Orange Pegs (https://www.orangepegs.com/), an award-winning growth agency where I spearheaded and scaled the "growth hacking for everyone" program from 2019-2021 across multiple startup, SaaS, and SMB clients • I'm formerly Head of Marketing at Inflo (https://www.inflosoftware.com/), a privately-held SaaS startup revolutionizing the accounting/audit industry which I helped grow from $6.8M to $15.7M ARR in 10 months • I'm formerly Senior Director of Growth at HYPR (https://www.hypr.com/), a Series C cybersecurity startup which I helped grow from $1.9M to $5M+ ARR in 18 months • After over a decade in marketing I joined IBM in 2016 to build its growth hacking program to help keep pace in many SaaS, analytics, AI, and other tech markets • At IBM my individual product and marketing experimentation generated $12M+ in ARR • At IBM my team’s product and marketing experimentation generated $25M+ in 2019 • At IBM I built a growth stack and enablement program that scaled 30x • I have spoken at multiple growth and marketing events with other industry experts • I’ve been an equity partner at a SaaS startup in the employment industry • I’ve built multiple demand generation, lead generation, growth, and inbound marketing programs from scratch • I started my career in journalism so all forms of marketing content (SEO, ad copy, blogs, social, email) come naturally to me I enjoy sharing my experiences, knowledge, data, and more with other growth-minded business leaders, entrepreneurs, marketers, growth hackers, and anyone else. Thank you for your interest!
Expertise
Customer success
Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.
Growth marketing
Built and scaled $40M, best-in-class growth hacking program at IBM. Work with 20+ startups. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 9+ years.
Toolkit
Google Ads
15 years of experienceOver seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.
Google Analytics
17 years of experienceExtremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.
Hubspot
13 years of experienceInbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.
Optimizely
11 years of experienceHands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.
Industries
SaaS
7+ years marketing and growth leadership and execution for SaaS companies ranging from enterprise (IBM) to early stage startup; co-founded and scaled SaaS and startup-focused growth agency
Experience
Freelance
Marketing and Growth ConsultantEnd-to-end digital marketing and growth strategy, execution, and support for a variety of online brands and businesses.
Helping mid-market and enterprise companies maximize their Metadata platform investment and exceed their marketing, demand generation and growth goals through analysis, strategy and hands-on experimentation.
B2BFirst senior marketing leader for established B2B SaaS startup revolutionizing the audit/accounting industry. Tasked with rapid build and scale of a global growth and marketing program.
SaaSB2BFinTechGrowth, demand generation, and go-to-market leadership, strategy, execution for established B2B SaaS startup (Series C) in cybersecurity sector. Foundational and experimental programs helped grow HYPR from $1.9M to $5M+ ARR in 18 months.
SaaSB2BB2C
Progressed the growth hacking discipline at IBM from startup to scale through singlehanded, hands-on strategy, execution, and evangelism. Milestones include the development of a transformative growth hacking technology stack, hiring and management of an advanced growth hacking team, direct execution of experiments that generated nearly $40M in ARR for IBM, and the introduction, iteration, and expansion of a revolutionary, best-in-class growth enablement and adoption program that scaled over 15X inside the company in 2019 with more than 200 active IBM growth hackers.