B2B SaaS Product Marketer | Customer Research → Positioning & GTM | ex-Head of Growth @SatisMeter
Had a great conversation with Jan about SaaS pricing strategy and he brought up multiple great points for us to consider as our product grows. I also have to say that his GM profile mentioned that he had read a ton of resources about pricing strategy and he was kind enough to share many of them with me so I can do a deep dive myself! I would love the opportunity to talk to Jan again!
Jan was great to talk to. He shared his in-depth process for doing Jobs to Be Done research at his Saas. He is excellent at designing processes, and creating SOP's, and visuals of his thought process, while applying frameworks. He's using Notion to organize customer data f and this was fascinating to see. He was really generous showing his process to me. I'd happily talk to Jan again!
Excellent session! We're in the process of figuring out monetization for our freemium SaaS product and Jan had multiple ideas that significantly improved how I was thinking about our strategy. He pointed out a few challenges he saw with our current pricing and business model and why he felt this could be holding back our monetization efforts. Pumped to test this!
I find the truths about customers that most SaaS teams miss and use them to build strategy that works. I run Jobs to Be Done interviews, map how buyers actually make decisions, and expose the gaps between what teams believe and what customers experience. These blind spots can be as fundamental as discovering that a “main competitor” is irrelevant, that the product’s category is misunderstood, or that the roadmap is aimed at the wrong problems. I use a framework I developed myself that combines deep qualitative research with AI-assisted analysis to surface patterns quickly and with precision. The resulting insights drive messaging that converts, positioning that stands apart, and product plans that match real demand. I also build custom AI assistants trained on a company’s customer and product knowledge, turning hard-won research into an ongoing, accessible advantage for marketing, product, and leadership. https://jkuzel.com/
Deeply involved with all major consumer image and video generation models. Generated 10.000+ images and videos (in first 2 months) mostly with models from Google, ByteDance, Higgsfield, Kling, WAN, OpenAI and more (specific leader models change every month, so it's hard to name) to learn prompting in a complex way. Continously exploring all the different countless methods for media generation.
I know how to operate without a team, dealing with both strategy and execution alone, and I know how to juggle between being a performer and being a manager to a small team while also hiring and building the team. That's the reality of every bootstrap company. Knowing how to switch roles, learn new things fast and on your own, and always try to do things that actually work. Because there is not much leeway to do weak work with the minimal manpower available if you want to achieve results.
I am pretty opinionated about modern hiring methods and criteria for a fully remote company. So far, I've been able to hire for every role in one (intense) month. But, hiring is a tough challenge no matter how much you try to optimize it, especially if you want to hire only self-driven minds who will pioneer or improve the processes and build foundations for their departments. A much-needed characteristic for every early-stage startup employee, as there is no time to hold hands and manage.
Growth marketing is what marketing used to be in the past, a full-funnel approach, including all the high-level strategy above, not just obsession with acquisition, retention, and lately, Product-market Fit. I believe that the correct formula for unlocking growth is The Product-Channel-Model-Market Fit.
I have read 50+ books, ebooks, articles, and other resources on SaaS pricing and have written content on the topic. I also analyzed and revamped SaaS pricing before. The bad news is that most companies dramatically overlook work on pricing. It's a common blind spot. The good news is that a systematic approach to figuring out the correct pricing strategy to support your goals exists. It's not simple, but it is pretty straightforward if you bite into it hard enough.
Without PMF, everything feels like pushing a boulder uphill. You can have a super polished turd of a product with a fantastic design, excellent customer support, a nice set of features, but slow growth numbers. On the other hand, with high PMF, you can operate SaaS with many flaws and still grow like crazy. It is not just PMF, but the whole Product-Channel-Model-Market Fit, and it's tough to figure this out. It's a challenge I love the most in the entire SaaS business space.
I am exceptional with productivity tools (documentation, visualization, team communication), MarTech tools - (customer feedback, marketing automation, website management), and analytics tools (product, marketing, subscription).
If you want to kick ass with customer interviews, I am the BEST mentor on the platform for you. As a Head of Growth of a customer feedback tool, I am naturally obsessed with User research. I craft advanced frameworks using surveys and interviews to learn as much as possible. Customer feedback is absolutely one of the most critical things every SaaS company should be obsessed with. The type of things you ask, how you structure your results, and extract patterns are crazy important.
General use to help with keyword analysis for new blog content and tracking performance of a website. Ahrefs really is the best SEO tool on the market for this.
Another product analytics platform, it's pretty good and used to be my main choice, but I switched to Mixpanel when they updated their UI and never looked back.
Every marketer needs to stay in touch with the actual financial numbers. I find Baremetrics to be very clean platform to learn what I need, sometimes the calculations for some metrics are bit weird if you don't have a ton of data, but if you really know what you're looking for, you can use some tricks and get it.
Chartmogul is my favorite subscription analytics tool. It's a pretty powerful tool if you put in the work and import your user properties into it. You can look for value correlations in various customer segments and their product usage.
I have a love/hate relationship with Google Analytics. It's free, but it's not meant for a SaaS product, and there is a ton of manual setup needed to get it closer to usable. Oh yeah, and most things are not retroactive. Still, it gives you seriously valuable data if you put in the hours.
Well, pretty much as in every SaaS company that uses Intercom, I work with Intercom almost daily to learn more about our customers. If you ask me, as a platform it's far from perfect and I always have some issues with it, but at the end of the day, I kind of manage to do what I need.
Mixpanel is my favorite product analytics tool. I am pretty skilled with the basics, but in the end, the quality of reports depends on the quality of the tracking plan.
I have more of a surface level expertise with Segment. As a marketer I don't really integrate it within the SaaS product itself, I just manage the destinations and the scripts I need. I have external consultant to help me with Segment troubleshooting.
Despite what some haters say, WordPress is a good platform if you set up the right hosting for it and avoid doing silly things with it. I usually happen to be the best guy to operate WordPress within every company I work at, so that's what I do. I know quite a bit about security, speed, design, ease of management, and SEO.
With a seasoned background as a Growth Marketing Strategist at Productboard, I've been immersed in the B2B landscape, delivering results-oriented tactics that drive growth and attract customers of all sizes - from the SMB sector all the way up to the Forbes 500 businesses.
Leading growth at SatisMeter, a successful B2B SaaS company, has enriched my understanding of the dynamic SaaS industry. I've honed my skills in managing technical innovations and differentiating products in a saturated market. My deep-rooted experience in this field, combined with a data-driven approach, can fuel your SaaS company's growth and customer retention.
Being instrumental in the growth of SatisMeter (in-app product surveys) and Productboard (platform for product managers), my expertise in product research is both diverse and in-depth. My approach combines customer-focused JTBD interviews, extensive market research, and meticulous study of analytics.
The work focused on bringing clarity to what Costlocker actually offers, why customers choose it, and how to help them adopt it more easily. This involved defining three core product jobs, improving the self-serve journey, and repositioning the tool away from time tracking comparisons toward its real strength: agency profitability. The goal was to raise the quality of communication and structure ahead of a major product relaunch.
Joined Productboard through its acquisition of SatisMeter to support the integration and advocate for its long-term strategic value. Contributed to cross-functional efforts around positioning, pricing, and UX while navigating a complex post-acquisition environment. Pushed for the inclusion of a freemium tier during pricing rework, backed by customer insights and competitive analysis, to better align with Productboard’s broader growth goals.
Led marketing and growth at a lean, remote SaaS company with strong retention, high customer satisfaction, and deep technical capabilities. Focused on customer research, positioning, and analytics to clarify the product’s value, drive a strategic shift from NPS surveys to broader product feedback, and shape a go-to-market strategy ready to scale. Alongside steady growth via integration marketplaces like Segment and Intercom, we also redesigned core parts of the product based on customer insight. SatisMeter was ultimately acquired by Productboard.
Led Pardot implementations and marketing automation consulting for startup and SMB clients as part of Mooza’s Salesforce services team.