CRO - Marketing, Enterprise Relationships - Wyndham, Nestle, Tyson, Aramark
James Peters
GTM & Start-up Advisor | 1M - 10M Specialty
Bio
My name is Jimmy Peters - I am a 15 year tech/start-up vet with experience from individual contributor to C-suite management sales/marketing/operations. I have successfully aided in fundraising over $125M in start-up capital for series A-D companies and love early stage, high growth challenges. I am an expert at go-to-market, ICP analysis, B2B marketing, demand generation, sales team management, bootstrapped unit economic growth, capital deployment, fundraising, and more.
Expertise
Go to market strategy
I have coached and been involved in numerous start-ups from seed round through series D funding. My roles have been to grow revenues from sub $1M - $50M+. My super powers are: Sales Scaling, B2B Marking, ICP Identification, Product Market Fit, Client engagement, enterprise management, CRM construction, ad campaigns, sequence building, revenue operations
Toolkit
Hubspot
16 years of experienceExtensive CRM building and construction, management, oversight, marketing, and deployment - I have managed and build reports in this system for years. I am very comfortable scaling early and mid stage companies in this system
Experience
- Brand marketingE-CommerceRetailwholesaleFood and BeverageFast-Moving Consumer GoodsArtificial IntelligenceBusiness IntelligenceVirtual Currency
Chief Revenue Officer - Marketing, Sales, Operations