
James Hamlin
Fractional CMO / Advisor / Mentor / Investor for Start ups and Scale ups
My session with James was great! He listened to me explain the issues, then gave me some excellent insights and advice I will be able to put to work right away.
James was seriously a lifesaver. He was so patient with me and my million questions. We had a great brainstorming sesh that opened my eyes to a whole new world in the creator economy. He gave me so much valuable info and insights, I felt like I hit the jackpot.
Amazing session! James is so much approachable as a coach and creates a safe space to be able to share things on mind. I shared my current limitations and insecurities as a growth leader with him and he listened, whilst giving practical solutions to the problems. He was very kind to go above our time allotted for the session and it was so much helpful to hear his suggestions on how to plan a career. I highly recommend having a conversation with James!
Bio
An innovative, hands on, target driven GM & End-to-End Marketer with a diverse set of skills, from strategic planning through to tactical implementation. Love to work within inspiring teams with game changing goals.
Expertise
Bootstrapping
Have grown businesses from "Whiteboard to Exit" + know how to get traction without having access to capital. Can help founders and growth teams get early traction
Building a team
Have spent the past 2 decades building Marketing, Commercial and Growth teams. Can help understand the obstacles and paths to build high performing teams
Content marketing
Have worked on content marketing for the past 2 decades. From growing 1 million plus followers from a content creator to working with brands and influencers
Conversion rate optimisation
Have built and managed growth teams and tooling around CRO. understanding what to buy and what to build to drive positive & measurable increases in conversion rate
Copywriting
Can provide support on hiring, strategy and implementation of brand and content driven copy for E-commerce, SEO and editorial purposes. Can help you connect all the dots.
Go to market strategy
Have brought many brands to launch and have experience of launches from budgets of varying sizes. Can work with teams to help provide maximum bang for buck of launch
Growth marketing
Spent the past 2 + decades working on growth (before it was called growth!) focussing on marketing, product, CRO, paid media and retention - full understanding of the growth engine and customer life cycle
PPC strategies
Have spent the past 2 decades working closely with PPC. From implementation, agency selection, tool selection and strategy have a deep understanding of the channel
SEO
Have worked on SEO deeply for multiple decades and can provide advice on strategy as well as recommendation of the appropriate freelancers and agencies
Social media
Have a deep experience across the suite of social media channels, from managing community teams, installing and powering forums through to working with influencers
Technology and tools
Have worked with a miriad of tools in the space and can help consult and guide as to tool selection, implementation and usage - the right tools in the hands of the correct people are essential!
User research
Have worked on many research projects with varying objectives and budgets to draw customer insight that can be used by companies to develop deep customer understanding
Toolkit
Drip
7 years of experienceI had a great experience with DripCRM. The tool has all the features I need, from creating customer profiles to tracking customer activities, managing deals, and more. It's easy to use, and I can customize the interface to suit my business needs. The reporting and analytics capabilities of the tool are extremely helpful in understanding customer behavior and trends.
Industries
Digital Marketing
I am the director for the UK for a leading US Based Media Agency. My experience throughout the years with digital agencies has been very positive. They have allowed me to collaborate with talented professionals to create amazing digital products and services. The right agencies have been able to provide me with the necessary skills, knowledge, and resources to make my ideas come to life.
Marketplace
2 + Decades focussing on B2C with emphasis on dual sided businesses and marketplaces. Deep understanding on how to attract, retain and upsell to customers
Communities
My experience as a D2C marketer has been incredibly rewarding and challenging. I have had the opportunity to develop and hone my skills in marketing, analytics, and customer service. As a D2C marketer, I have been able to develop and execute successful campaigns, research and analyze customer data, and build relationships with customers.