James Fitzgerald

- Advisor and consultant; fractional & interim leadership for both ASX listed and emerging businesses, working with founders, CEOs, shareholders, investors, VCs, directors - Founder, leader, successful exit of international sports entertainment platform - CEO, COO, CPO, CMO, & GM executive management, including The Domain Group - Leader of people, nurturer of teams. Product, Marketing, Technology, Operations, Finance, Sales leadership - Development and implemention of strategy and operational blueprints. - Repositioning of product, marketing, sales, technology - Advisor to numerous early stage businesses, taking them from startup to scale-up

• 

  Advice on funding

  I have raised working capital for my own business several times, as well as helping other early stage businesses with their raises. I know how to construct appealing raise materials, bullet proof financial modelling, and identification and management of investors

• 

  Building a team

  I am often tasked at reviewing a company's team, structure, roles and capabilities. This often means that some rock stars haven't had the opportunity to flourish, and that sometimes new talent needs to be brought into the team. With my networks, I am able to bring in the right people needed for the stage of the business, and help accelerate growth

• 

  Design / UX

  I was in charge of Domain's initial foray into mobile apps, where we won numerous awards for our product experiences I have personally developed the user experience and design for numerous well known brands I have overseen and built teams to deliver on the product strategies I have

• 

  Go to market strategy

  Product - Market fit, user research, launch tactics, partnership tactics Scaling up on the cheap MVP development, test and learn, fail fast, scale quickly

• 

  Growth marketing

  - Scaled my own start up to 500k consumers in Australia, India and New Zealand - Developed and implemented marketing strategies for scale ups in both B2B and B2C contexts

• 

  Leadership

  I have held numerous leadership roles in all sizes of business. I have built teams from scratch, restructured teams, and developed leadership frameworks to ensure success. I have also coached emerging leaders to help them fulfill their potential and for them to get the best out of their teams

• 

  Operations

  I work with companies to optimise their operational rhythms to maximise potential and remove unnecessary costs. Usually early stage businesses grow so rapidly that their operational models haven't caught up, and sometimes start foot tripping them, which is where I come in and iron all that out.

• 

  Product management

  I've built a career on product management and have lead product vision, strategy and execution for big businesses, including Domain, through to scale ups and start ups. I'm a product nerd, and love this part of what I do.

• 

  Sales

  Sales cannot exist in isolation of product and marketing, so all of it needs to be looked at together. I like to devise the right way to sell to the right customer, and not be all things to everyone but rather have a very clear sales plan, with key accountabilities and reward structures.

• 

  Figma

  8 years of experience

  I have used figma extensively for UX development and prototyping, both myself and with with product designers I have worked with. I have implemented the use of figma within product teams I have worked with

• 

  Maze

  6 years of experience

  I have used Maze as a good source of exploring potential customer sentiment, problem and opportunity discovery, and validating product questions and more

• 

  Miro

  8 years of experience

  I live a large part of my professional life in Miro, it is a useful tool for a range of functions that I use it for, from ideation, workflows, through to being the best alternative to a physical whiteboard for collaboration

• 

  Monday

  8 years of experience

  I have used numerous planning tools including Monday. No tool is perfect, but Monday does work well for plenty of use cases, especially multi disciplined teams

• 

  Zendesk

  13 years of experience

  have implemented and used Zendesk as a customer management tool extensively across my own start up and also implementation and use with scale ups I have worked with

• 

  Hubspot

  6 years of experience

  I have worked with businesses to get the most out of their CRM and utilise the customer journeys possible within them. Most companies don't get the most out of their CRM or too much happens outside of them, which is something I like to resolve.

• 

  Mailchimp

  13 years of experience

  Have used Mailchimp as a cost effective means of customer communication for an early stage business. Fairly flexible, decent option for a business at a certain stage

• 

  Notion

  8 years of experience

  I have implemented the use of notion in businesses I have worked with, utilising it's highly customisable framework for product management purposes, roadmap planning, development planning, and knowledge sharing

• 

  Zoho

  6 years of experience

  I have worked with businesses to get the most out of their CRM and utilise the customer journeys possible within them. Most companies don't get the most out of their CRM or too much happens outside of them, which is something I like to resolve.