JDP
Free Product Marketing + Go-To-Market Advice
Bio
If you’re a founder or marketing/sales lead in a B2B SaaS business, I can help you navigate the pivotal moments that shape your next stage of growth. Maybe you’re: • getting started and unsure how to build initial traction • reaching PMF and need to make it repeatable • preparing to scale and need clearer GTM focus • working through a pivot • pushing a new angle that needs validation I’ve helped build SaaS businesses from zero to $250m ARR. Now I support teams by cutting through noise, turning scattered inputs into clear direction, and guiding the moments where GTM needs to tighten. I’ve supported startups like yours with work across the full breadth of go-to-market: • Positioning and messaging • Sales narratives reps can use immediately • Buyer journey and sales collateral • ICP definition and segmentation • Competitive analysis • Product launch planning and marketing support • Packaging and pricing • Product or idea validation If you want to talk through your next steps or get straight advice, set up a free call. Looking forward to chatting.
Expertise
Branding
I help B2B SaaS teams shape a clear identity that supports their story- rather than hiding behind decoration. That includes core messaging, visual direction, and the signals your brand sends to buyers. If you want to build a brand that looks and acts the part, grab a free call!
Go to market strategy
I help B2B SaaS teams get clear on who they serve, how they stand out, and how to reach real buyers. That includes ICP definition, positioning, messaging, and the channels that move deals forward. If you want to explore your GTM direction, grab a free call with me.
Idea validation
Many teams waste time and money to find buyers don't want the product they've built. I help teams avoid losing, and start winning - by testing new concepts, use cases, or angles with fast, practical methods that reveal real demand. If you want to validate an idea with confidence, set up a free call and we’ll map your plan.
Pricing strategy
I've helped many teams go from initial monetization through to optimization - understanding how buyers see value, how they weigh choices, and what structure encourages adoption. Packaging, price levels, upgrade paths should all based on real behaviour, not guesswork. If you want to sharpen your pricing approach, grab a free call.
Product launches
I’ve planned and led launches for B2B SaaS products that have driven millions of dollars in pipeline. I can help you shape the story, prepare assets, align teams, and roll out a launch buyers understand. If you want support on your launch plan, set up a free call and we can go through it.
Product market fit
Finding PMF is difficult, keeping it is ongoing work. I help founders understand who they win with, why those buyers care, and which signals matter. If you want clarity on your next step, schedule a free call and we can work it out.
Product marketing
I’ve built and run product marketing across positioning, messaging, GTM execution, sales enablement, research, segmentation, ICP work, pricing, packaging, and launches. If you want guidance on any of this, book a free call and we can dig into your situation.
Public relations
I help teams shape stories that earn attention for the right reasons, not noise for the sake of noise. From angles and narratives to thought leadership and announcements, I can guide you through what will gain traction. If you want direction on PR, schedule a free call for tips.
Sales
I’ve worked closely with sales teams to tighten their pitch, refine talk tracks, and build collateral that supports real conversations. If your reps are rewriting the story themselves, I can help straighten that out. If you want to strengthen your sales motion, book a free call and we’ll unpack it.
User research
I know the processes that gets past opinions and reveals how buyers think, choose, and act. Interviews, patterns, jobs to be done, objections, decision triggers - the real inputs your business depends on. If you need help understanding your users, set up a free call!