Fractional CMO | Growth Marketing Strategist | Brand Marketing Expert | Startup & Scale-Up Advisor
π ππ₯πππ§ππ‘π π§πππ§ ππ¨ππππ¦ ππ₯ππ‘ππ¦, ππ«πππ§ππ¦ πππ‘ππ’π π¦ & π π’π©ππ¦ ππ¨π¦ππ‘ππ¦π¦ Award-winning global marketing strategist with 15+ years of experience driving results at the intersection of culture, creativity, and commercial growth. Known for growing audiences and leading high-impact campaigns for global entertainment IP household brands like Paramount+, PlayStation, Star Trek, Avatar, Spider-Man, James Bond and more. π₯πππ’ππ‘ππππ ππππππ₯ π£ Brand Innovators β40 Under 40β π£ Marketers That Matter β2024 Marketers to Watchβ πͺπππ§ π ππ’ β Build bold, breakthrough marketing campaigns that move large audiences to transact β Launch high-impact, data-driven growth tactics that drive acquisition, engagement, and long-term loyalty β Scale businesses through brand storytelling, strategic partnerships, and go-to-market excellence β Connect creators, content, and audiences through integrated marketing β Lead large teams with heart and hustle ππ’πͺ π πππ‘ ππππ£ β’ Brand strategy & messaging β’ Creative team leadership β’ GTM planning β’ Positioning for fundraising or acquisition β’ Fractional CMO support Letβs turn your growth challenges into smart, creative action.
Iβve led GTM strategies at PlayStation and Paramount+ as well as several SMB's, overseeing launches across streaming, gaming, and tech. I help teams clarify their core audience, align messaging, select the right channels, and build momentum through pre-launch, launch, and sustain phases. Whether you're a startup or scaling brand, I can help shape a clear, actionable GTM plan that gets your product into market with purpose and impact.
Iβve built and led marketing teams across brand, growth, and creative functions. At global brands like PlayStation, Paramount and startups alike, Iβve hired key roles, created scalable processes, and developed strong team cultures. Whether you're making your first marketing hire or scaling a multi-disciplinary team, I can help structure your team for clarity, collaboration, and long-term growth while avoiding common early-stage mistakes.
From launching global content campaigns at Paramount+ to building efficient storytelling engines for lean startups, Iβve helped teams turn insights into impact. I can guide your content strategy across formats and channels, ensuring it supports your brand, captures attention, and drives growth. Whether you're focused on organic growth, lifecycle marketing, or social storytelling, Iβll help you connect content to business outcomes.
Iβve led GTM strategies at PlayStation and Paramount+ as well as several SMB's, overseeing launches across streaming, gaming, and tech. I help teams clarify their core audience, align messaging, select the right channels, and build momentum through pre-launch, launch, and sustain phases. Whether you're a startup or scaling a brand, I can help advise on how to build a clear, actionable GTM plan that gets your product into market with purpose and impact.
Iβve worked across the influencer spectrum, from A-list talent and creators in gaming and entertainment to micro-influencers in niche communities. My experience includes campaign planning, creator outreach, and performance tracking. I can help you define your strategy, identify authentic voices, and create long-term influencer programs that are credible, scalable, and aligned with your marketing and brand goals.
At PlayStation and in consulting roles, Iβve developed and led partner marketing initiatives that balance brand equity with performance. From high-visibility entertainment tie-ins to creator and tech collaborations, Iβve built win-win partnerships that deliver mutual value. I can help you identify the right partners, negotiate alignment, and structure campaigns that scale, whether youβre an emerging brand or established player.
Iβve led cross-functional product marketing efforts that connect product development with real customer needs. My experience spans gaming, entertainment, and tech, working closely with product, design, and engineering teams to shape positioning, refine messaging, and plan effective launches. Iβll help you bring clarity to what youβre building, why it matters, and how to communicate it across all key customer touchpoints.
Airtable has been a go-to for building flexible campaign trackers, content calendars, and team workflows. I can help you use it to stay organized without slowing down execution.
Iβve used Reddit to uncover deep audience insights, test messaging, and monitor real-time sentiment across niche communities. Their ad products are powerful tools for marketers.
Iβve worked on campaigns that tap into Spotifyβs ad platform and cultural reach, including branded playlists, audio ads, and co-marketing opportunities with talent and IP.
Iβve led campaigns on Twitch during major gaming launches and understand how to partner with creators and build culturally relevant activations that engage viewers in real time.
I use ChatGPT to rapidly pressure-test ideas, develop first drafts of brand strategy, and generate creative content inspiration. Itβs become an essential time-saver in my marketing workflow especially for ideation, writing, and summarizing insights fast.
Partnering with founders, creative leaders, and C-suite executives across new media, technology, and entertainment to unlock brand potential, accelerate audience growth, and transform strategic vision into market momentum
β’ Led the global brand marketing team driving growth in brand awareness and equity KPIβs for Paramount+ domestically and worldwide by delivering high-impact, multi-channel campaigns via traditional media, print, digital, social, experiential, and partnership tactics β’ Led campaign execution and measurement for the award-winning A Mountain of Entertainment campaign series, which aired in 3 of the last 4 Super Bowls β’ Developed brand strategies and creative frameworks to support theatrical releases transitioning into the Paramount+ ecosystem, ensuring consistency and audience retention across film and streaming via the award-winning A Mountain of Movies campaign β’ Served as the global strategic leader and subject matter expert in all things related to the service brand delivering consistency across all applications, implementing and enforcing brand identity, positioning and usage guidelines to ensure consistency across all marketing communications ββ’ Partnered with content creators and influencers to bolster new media exposure for the Paramount+ brand β’ Led the FYC awards campaign team in support of driving award nominations and wins for Paramount+ Original Series & Movies β’ Managed the 9 figure marketing budget and expenses related to brand and awards campaigns
β’ Led a team of marketers to grow the acquisition of customers and the digital adoption of services for the Network Entertainment vertical of PlayStation β’ Defined and executed PlayStation synergy strategies and partnership programs for top tier Sony Pictures theatrical releases including Ghostbusters, Spectre, Skyfall, The Amazing Spider-Man 2, and more β’ Led the rebranding efforts of digital services - PlayStation Network, PlayStation Video and PlayStation Music from Sony Entertainment Network, Video Unlimited and Music Unlimited in more than 10 international territories β’ Led the brand creative strategy for the launch of PlayStation Store, PlayStation Music and PlayStationVideo in more than 14 international territories β’ PlayStation Network team member who supported the launches of PlayStation 4, PlayStation VR, and PlayStation Vue β’ Led a team of marketers to execute the 360 go-to-market strategy for PlayStation Originals, driving the content and marketing strategy behind two seasons of PlayStationβs first scripted original series β’ Partnered with top-tier game developers including Naughty Dog, Bungie, Activision and Sony Pictures to build crossover campaigns tapping into entertainment fandoms and gaming superfans β’ Defined brand, partnership and growth marketing strategy for the first-ever PlayStation pay-per-view application βLive Events Viewerβ
β’ Managed a team of 4+ designers responsible for the initial key art creation, brand and style guide design for 360 theatrical marketing campaigns from Warner Brothers, Paramount and 20th Century Fox, including Avatar, Puss in Boots, Cowboys vs. Aliens, Rango and more β’ Led 20th Century Foxβs βA-Z Projectβ, designed to successfully convert physical creative assets from 2,000+ theatrical titles to digital assets for digital distribution channels β’ Secured major contracts with Mattel Inc. subsidiary, American Girl and Dennyβs Restaurants to provide online graphic solutions for their Integrated Graphics Groups
β’ Supported research and published studies on the impact of Virtual Reality and Augmented Reality made available via various platform devices including the PlayStation 3, Xbox 360 and Nintendo Wii consoles, to assist in the creation of prevention, therapy, training, education and rehabilitation protocols β’ Managed a team of 4+ conference managers, who coordinated more than 5 U.S. and international meetings, conferences and tutorials ranging from 100 to 1,000 attendees in 6 countries worldwide to discuss impacts of emerging technologies on societal behaviors β’ Managed and completed grant reports and applications to the North Atlantic Treaty Organization (NATO), the National Institute on Drug Abuse (NIDA), the National Institutes of Health (NIH) and the U.S. Army Research Office (ARO)