Growth and Retention Marketer
Thanks Jake for sharing a very thorough and insightful view into lifecycle marketing. I came into the call not knowing much about the space and was able to learn a lot in a short amount of time. Would definitely recommend a call!
Growth strategy doesn't end when someone finally purchases your goods or services, it's just the beginning. I not only help companies build strategies around how to engage with their customers for longer and ultimately increase their CLV but understand what communication channels and content are driving retention.
Making content work for you is an important part of any growth strategy. It's often overlooked unfortunately, as the returns aren't immediate but solid content will help new users find your brand and existing users keep coming back.
Whether it's a webpage or landing page, a new customer or a returning customer it's important to optimize your user experience and improve conversion rates at each stage of your customer journey. I help companies better understand where in your customers lifecycle they're most likely to convert (or convert again) and build a lasting relationship.
One of my favorite channels to work in. Every time a new marketing channel is born email seems to be the thing it'll replace rather than work in tandem with Email. It's one of the best ROI channels to leverage and you get your message directly to a customers inbox. Building, growing, and leveraging your database is essential for growth.
Let's make sure your message is ready to scale and deliver the ROI your expecting. Getting the right message in front of the right customer and understanding how to analyze and test for optimization is something we can talk about a length.
It's inevitable, we all hit a wall or something that just gets under our skin. Sometimes great ideas come out of moments when we're able to work through frustration or points of friction, or you just feel a lot better after being able to tell it to someone. Always happy to chat through any sort of pain point.
I've built and maintained many SMB accounts using ConstantContact. It's a great tool to get started with and is a pretty budget-friendly option. From set up to scaling automations I can help you create the optimal customer journey.
I've used Hubspot for both professional and personal projects over the past 6 years. It's a great platform with lots of products for both B2B and B2C focused companies. It's limited while on a free/lower tier plan but it's ready to scale when you are.
Great ESP tool to get any marketer started, the UX is easy enough to navigate and has a host of helpful features. It's great for small companies or a solopreneur.
Leverage Mixpanel to get a clear view of how prospects and customers are interacting with our webpages and products to create better experiences that provide value to them.
I build the strategy and operational processes for improving customer success, engagement, and retention. Selecting the tool and team resources to build, test, and measure at scale to continuously improve cohort growth
Leader in customer lifecycle from awareness and interest, to onboarding and through to retention and winback strategies. Owning vendor selection and go to market strategy of new customer facing digital products to build loyalty and increase mobile app DAU and time in app
Subscription leader for new and existing users, building long term retention and increased LTV. Helping companies map out end-to-end user journey and the various touchpoints to optimize loyalty.
I lead the company strategy and execution of engaging with and retaining customers over the longterm. Leveraging data and analytics to know where a customer is in their lifecycle and deliver personalized content across omnichannel touch points.
Marketing agency focused on CRM strategy and implementation, helping SMB scale through cost efficient channels, primarily Email but also SMS and Push.
Lead customer lifecycle strategy and optimization. Building our customers journey from the first time on the webpage or landing page, thru initial conversion, upsell/cross-sell, and increasing the CLV. Owned and optimized Email, SMS, Push, Pop-Up, Content, Loyalty and Referral programs.