Jahnavi Ray

I can help you develop hiring plans in order to hire your sales and marketing team by identifying the unique skills necessary internally and outsourcing the rest. I have experience building up marketing departments.

I can help build a cadence-based content strategy to help you send the right content at the right time to the right person in the right stage of their buying cycle. Cadence in content would depend upon a number of factors such as who you are marketing to, what platforms, how you would keep them engaged, when, what you engage them with, and the value offered. Please note, I am not a copywriter.

Depending upon awareness or conversion goals, I can help with database segmentation ideas to build highly targeted email campaigns. I can also review email drafts.

Let's put together a GTM strategy depending upon your objectives of brand awareness or lead generation, the industry, and the geography. The plan would include who, what, when, where, why, and how of the targeting strategy to achieve your revenue metrics. This should help answer how many leads, MQLs, SQLs, Opporunities, Deals do you need to achieve the ARR and MRR goals.

In order to build growth strategies, I use my persona model to understand the buying psychology, the internal, external, and psychological hurdles in the decision-making process, and then define a full-funnel targeting strategy by speaking their language at every stage in the buying cycle. Let's talk about setting up a repeatable and scalable system not just at the acquisition stage but also through retention and referrals.

Do you have a brilliant idea but you are not sure if it'll help achieve your ROI goals? I can help you with some feedback and whether the plan is going to yield the desired results!

I have worked with a number of marketing automation platforms for lead nurturing campaigns. Depending upon awareness or conversion goals, I can offer ideas to build behavior-based workflows to target various segments and personas.

We all have come across those biggest problems at the workplace that make us feel frustrated and trapped! I get it, it's tough! I'm here to lend my ears, and in any way, I can help peel the onions to see the situation in a different light. Let's talk and find out the solutions to your problems (any!) so tomorrow is a bright and happy day for you!

I have evaluated, used, chucked and brought back Hotjar in my marketing tech-stack - I can help you with information on its strengths and weaknesses for bringing it on as a heatmap tool.

I have worked on Sales as well as Marketing hubs in Hubspot, including workflows, email campaigns, website management and reports. I have spent the maximum time in workflows which is also the most complicated within Hubspot.

A great project management tool for complete transparency of what your team is working on, where are they blocked and on who, what's the status of a project, and how many tasks are being managed by 1 resource at a time etc. Great to keep an eye on backlog and resource planning!!!