Jacob Colton

I’m Jacob Colton, an operator-founder turned mentor who lives for turning messy startups and SMEs into lean, profitable machines. - 15 + years growing and exiting companies. - I bootstrapped managed-hosting provider from zero to double-digit revenue growth every year, hit 90 %+ customer satisfaction (NPS 80) and sold at 51% EBITDA in 2021. - P&L leader at scale. As Product Unit Director at a private equity backed tech business I owned a €65 m ARR portfolio across Europe, driving pricing, roadmap and GTM. What you’ll get in a session * Rapid-fire diagnosis of your bottleneck (people, process or product). * A prioritised 3-step action plan you can execute this week. * Ideas and Templates to help you move forwards. Whether you’re grinding to your first £1 m ARR or optimising a €50m line of business, expect straight-talk, numbers-first advice and a few bad jokes along the way. Book a slot if you’re ready to level-up.

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  Bootstrapping

  Having built multiple businesses with minimal funds, I can offer advice and guidance around where best to focus your time and spend those precious funds.

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  Building a team

  I have spent many years hiring and (unfortunately sometimes) firing people. I have worked in offices, in hybrid setups and also working from home. HR is always a challenging part of running any business.

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  Conversion rate optimisation

  I led numerous CRO initiatives that directly improved lead-to-customer conversion on our hosting and infrastructure products. I implemented A/B testing across key user journeys, introduced live chat and automated onboarding flows, and used analytics to guide design and copy changes. In other businesses I have optimised checkout flow performance and reduced cart abandonment, resulting in a 15% uplift in conversion within two quarters.

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  Customer success

  Customer Success-first mindset – I scale revenue by scaling happiness. At catalyst2 I led support and success teams serving 10 k+ customers, lifting our NPS to 80 and keeping 98 % of clients rating every interaction “good–excellent.” That relentless focus on outcomes, not tickets, won us multiple service awards and an “Excellent” Trustpilot score, and it’s the same playbook I now bring to founders who want fan-grade loyalty from Day 1.

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  Idea validation

  I have seen hundreds of business ideas and been involved in writing dozens of business plans, I can help you run through your business idea and identify the key strengths and weaknesses so you know where to focus.

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  Google Webmaster Tools

  12 years of experience

  A huge amount of experience launching sites and using Google Webmaster tools. I can offer SEO advice and also advice if you were to get your site blacklisted by Google.

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  Fast-Moving Consumer Goods

  With extensive experience across both multinational corporations and nimble startups in the UK's fast-moving consumer goods landscape, I bring a versatile perspective to the FMCG industry. My career spans the breadth of the UK market, giving me comprehensive insights into various aspects of the consumer goods ecosystem.

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  Cloud Infrastructure

  Deep experience in platform reliability, cost optimisation, and high-availability architecture. Led commercial and technical teams delivering managed cloud solutions to thousands of customers.