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B2B Go2Market Expert and 5x founder with AI x Fortune500 experience
Ivan provided incredibly tactical and in-the-weeds advice on optimising LinkedIn outreach and engagement, making the session highly actionable. He had some ideas around SEO-driven content for LinkedIn that I never would have considered. The session left me with clear, practical next steps that I could implement immediately. Highly recommend Ivan for anyone looking for a hands-on, results-driven approach!
Ivan was the perfect sparring partner for my idea. He challenged my preconceptions and identified key challenge areas which I need to overcome in order to reach success. It's definitely given me food for thought! Thanks Ivan! Hope to speak to you again.
Wow! What a call! Honestly, one of the best π Ivan totally understood my outbound email campaign and the challenges Iβm facing. He came super prepared and threw out so many cool ideas and tips that Iβm excited to try out. Big thanks, Ivan! Canβt wait to catch up again soon!
5-x founder with 10+ yrs of B2B outreach and Go2Market experience converting brands like Meta, Bolt, building AI products for Fortune500 companies and growing revenue $0 -> $1M/year+. I love building multi-touch outreach flows with a fusion of channels: Email, Linkedin, Phone + Content distribution to reach 50%+ reply rates. I am also a Product enthusiast in the AI space with decent experience in User Research, Product prototyping, Product Management, Product Analytics, and Product growth (launched 3 products as a PM with AI components). I'm deeply inspired by sharing my expertise and helping early-stage teams grow by structuring the chaos into a manageable process. Big fan of tracking data within every aspect of company building and using the Mochary Method for team management. Have you run out of leads among your Friends & Family? Do you struggle with lots of outreach and low outcomes? Are you confused with leads churning and not coming back? Book a call ππΌ
Building content for B2C is a must! Building content for B2B is hugely underappreciated yet delivers big uplifts in lead conversions and gaining trust with your audience. Not only can you win your clients from Google Search with SEO-optimised articles but also quickly acquire first-paying clients by building and distributing your content in the professional communities. That includes both hand-crafted high-quality content as well as mass-market AI-generated one to reach first 5-10K/month traffic
I am a 5-x founder and lead G2Market efforts at several companies incl. Deloitte winning Fortune500 clients and growing $0 -> $1M+/year. Your G2M is not a fancy set of words rather your plan to reach and grow among a certain group of people sitting somewhere and struggling to find and adopt your product. We can work your G2M way from the definition of the target market, its depth to personas who you are targeting and the places to reach them.
Direct Sales is the best first channel to rely on for early-stage founders to get revenue quickly, learn about their customers, and have lightning-fast product iterations. This works for both B2B and B2C startups. Yet, many founders either avoid sales or try out only 1 sales channel like email or LinkedIn, and get discouraged quickly. I successfully used the multi-touch/channel approach to reach 90% open & 50%+ reply rates to gain first customers and create insights for the product team.
Crucial and often underutilized source of product growth. User Research gives you a unique insight into the user's challenges and what's important for them in their journey to trust you their money. It helps immensely with reaching PMF and even early-stage growth. I've been practicing UR while launching SaaS in the B2B, B2C spaces and even to tune my sales strategies in a corporate setting.
Used Apollo for lead discovery dominantly in the US market. Also utilized for lead contact details verification. Apollo has deeper discovery possibilities compared to Linkedin Sales Navigator but more limited geography wise
Used Figma for developing Product prototypes as well as Ideation boards. Perfect for quick team sessions and sharing context during the user research, product ideation and prototyping
Used for hosting blogs for 2 products since 2019. Also built an integration to post AI-generated content automatically to Ghost accounts. Have not used their site-builder though.
Created a multi-channel (email + linkedin + phone) and multi-touch B2B outreach flow that generated 90%+ open and 50%+ reply rates. Used Lemwarm for email deliverability improvement, their integration with Dropcontact as well as the native contact verification database + MailerCheck for contact enrichment + Sales Navigator for contact discovery and Pipedrive for central lead and activity storage.
Must tool if you use LinkedIn outreach as part of your strategy. Good for lead discovery and accounts' research. Not very useful for contact information gathering or direct outreach on the platform itself. Also has some nice features for lead nurturing.
The core of our product building for landing pages, blog platform as well as No-Code platform for apps. It is a versatile tool that can support a variety of use-cases from quick prototyping, and marketing blogs with powerful automation on top to develop hardcore apps.
Building account and lead data capture, enrichment, and personalisation: - discover accounts & leads with Clay or Linkedin Sales Navigator - enrich account and lead data (employee count, growth, revenue, website scraping, emails, phone numbers, LinkedIn activity, etc.) - automatically qualify accounts and leads based on the enriched data - generate highly-personalised messaging with AI agents - integrate lead & account information upload into CRMs like HubSpot with both native or API connection
Automating the Deal flow inside Sales & Marketing Hubs, including: - data capture and enrichment from Linkedin, Apollo, and Clay through native integrations as well as with API access - campaign tooling integration (Instantly, Lemlist. etc.) with backward data capture - automating lead workflows with creating lead lists, Marketing Contacts and MQL assignments, integrating Linkedin Ads Audiences - Automating messaging for various lead stages - Deal Flow reporting
Great tool for engaging with your audience with high personalization and nurturing leads. Works perfectly with posting and outreach automation. Does not work well with mass outreach.
Notion is a great choice for storing semi-structured content for User Research, Market Research, Personas or Product Ideation. It is also a great place to share user insights with the team. Pro Tip -> Integrate Youtube to store user videos into Notion to combine quantitative insights with qualitative.
Used Pipedrive to onboard and retain 5,000+ businesses on their journey to get the best talent. Used Pipedrive forms to collect leads, Integrated with Lemlist & Dropcontact to send email and LinkedIn campaigns, used Zapier for various automation, gathered insights into sales team performance, and built reports with native Insights and HEX as a BI layer on top.
Fully No-Code AI resume builder. Build product from scratch and reached 5K/month organic visits with c. 300 registrations/month in just 5 months. Responsible for Product part: user research, product strategy, email marketing to support user onboarding and activation, and user support.
Social project to help Ukrainians find jobs while fleeing from the war. 5,000+ employers onboarded including Meta, Bolt, Flix, McDonald's, and many others from 200+ countries. 1.5M job seekers used the platform and secured 60,000+ job matches.
AI x Behavioral Science Productivity tool for software development teams to decrease time-to-market. Was responsible for gathering the founding team, user research, product prototypes, product launch, and pivots to reach PMF. Also built a product growth community at Clubhouse with weekly events reaching 200 participants/week.
AI/ML services for enterprise customers. Responsible for Go to Market of the full-service offering growing the revenue from $0 to $1M+/year including Fortune 500 clients and biggest US venture funds. Also helped to grow the team 4 -> 30 Data Scientists/Engineers and eventually led the whole department and the portfolio of clients.
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- Co-developed and co-introduced a product line for Innovation and Technology companies in the Eastern European market - Shaped the product to fit the corporate structure and general product portfolio - Performed business development activities to set cooperation with venture-backed companies and VCs - Managed several consulting engagements to Startups and grown Technology companies among which M&A strategy consulting, Financial/Business Modelling, International Tax and business structuring, market screening and market penetration research