Isabella Rossi

👋 Hi, I’m Isa. I help early-stage founders and impact ventures grow — without getting lost along the way. At MaSì, I offer clear, hands-on support with: 💸 finding the right kind of funding (including but not over-relying on public grants) 🧠 building the team you actually need 📣 launching and growing your product 🌍 expanding into new markets with confidence I’ve spent the last 10+ years designing startup programs, coaching founders, and leading global projects at places like Google for Startups, INCO, and Miro. Across industries and time zones, I bring together strategy, clarity, and calm — especially when things feel messy. I also partner with accelerators and incubators to design practical, founder-focused programs that create real traction (and fewer spreadsheets). Outside of work? I do stand-up, scuba dive, and speak four languages — which comes in handy when working across cultures. ✨ Growth can be smart, simple and still true to you. Let’s start there.

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  Advice on funding

  I help founders and impact-driven ventures raise capital while staying true to their mission. I’ve secured $15M+ in funding for startups across sectors and markets, guiding them in investor strategy, pitch development, and connecting with aligned funders to scale sustainably.

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  Building a team

  I build and scale high-performing teams for mission-driven ventures. I’ve structured teams, coached leaders, and launched development programs that increased productivity, boosted engagement, improved retention, and enabled cross-border collaboration at scale.

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  Go to market strategy

  I’ve led go-to-market strategy for startups and global ventures across retail, education, B2B, and B2C. I define target customers, shape value propositions, plan launches, and drive adoption. From coaching early-stage founders at MaSí to advising established businesses at Google, I combine strategy, experiments, and hands-on execution to help ventures scale locally and internationally.

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  Growth marketing

  I’ve designed and executed growth marketing for startups and global ventures, running paid campaigns, optimizing funnels, and experimenting with acquisition channels. At Google and INCO, I coached teams on customer targeting, digital strategy, and engagement, and at MaSí Impact, I help founders test, iterate, and scale marketing to grow revenue and reach across sectors and markets.

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  Miro

  5 years of experience

  I like using Miro with my mentees to brainstorm strategic directions, collaborate on ideas in real time, and track progress effectively. I worked at Miro for 2 years, so might surprise you with a trick or 2!

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  Typeform

  8 years of experience

  Typeform is my go-to when it comes to surveys and sign up forms. With an educational startups moving from a more complicated sign up form to Typeform helped us double applications to their programs.

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  Google Ads

  9 years of experience

  I used to work at Google advising hundreds of customers on how to use Google and Youtube ads - and kept up to date with the product since. Can leverage it fully to help with awareness, consideration or action.

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  Google Analytics

  9 years of experience

  I like Google Analytics because it shows me where growth is coming from, what’s working or not, and how to make smarter, data-driven decisions to improve results

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  Perplexity

  3 years of experience

  Perplexity - and Labs in particular - has become my go-to when it comes to strating market research. I use it as a starting point to go deeper into analysing demand, trends, and user behavior.