Iryna Struk
Product Leader & Startup Advisor
Bio
I’m a Product Leader and Startup Advisor. I currently run the product function at a B2B SAAS startup called HandsHQ which I joined a couple of years ago as their first product manager and have since helped launch and grow 2 products. I have been mentoring early-stage startups at Techstars and Startup Wise Guys and now advise a couple of companies independently. What I can help with: - Building the right product (design, scoping the MVP, prioritising when the resource is limited). - Creating a plan to get you to product-market fit. - Aligning your product strategy with your company's growth goals.
Expertise
Product launches
I've led a number of products from discovery to launch in the past. I know that no single product launch is identical so I'll happily try to help out with your specific case.
Product management
Product management can be a lot of things but I'm here to help you build and grow your product. Having built many products in the past, I know exactly how to help you build the right thing.
Product market fit
Product-market fit - 3 words everyone is looking for! I'm here to help you identify what a PMF is for your specific case and map out the steps to get you there.
User research
Have you ever assumed that you know exactly what your users want? I have certainly done it in the past, but I've learnt not to and will be happy to share why.
Toolkit
Amplitude
7 years of experienceI've been using Amplitude as an analytics tool for the products I've been working on and it's a great one for startups. Did you know they had a free tier anyone can use?
Segment
6 years of experienceUsed Segment as a way to connect a ton of different software. I quite like it because it's quite easy to use for non-technical people and brings more structure into the messy world of trackers and scripts :)
Zapier
6 years of experienceI've been actively using Zapier for a few years now in so many different ways, but mainly building integrations for the product I'm working on. I must say I'm a huge fan of Zapier and can talk about it for hours :)
Industries
SaaS
I have experience working with quite a few SAAS businesses as a product manager and advisor. I specialise in developing and optimizing software-as-a-service solutions, driving efficiency and enhancing user experiences.
B2B
I specialise in aligning business goals with product strategy, conducting market research, and driving successful product launches to meet the unique needs of corporate clients and foster long-term partnerships.
B2C
As a product manager, I excel in creating customer-centric solutions, identifying market opportunities, and driving product innovation to meet consumer needs and exceed expectations.