Iryna Struk

Most B2B SaaS teams know AI should be saving them hours every week. In reality, it's one or two curious team members using ChatGPT while the rest of the team keeps doing their jobs the same way as before. I help sales, CS and marketing teams find the AI workflows that save real hours, and build the internal ownership that keeps adoption going after the initial push. My approach centres on AI Champions: the curious people inside your team who lead adoption from the inside, so you're not forever dependent on a consultant to keep things moving. Currently leading product at HandsHQ, a B2B SaaS company. Previously mentored founders at Techstars and Startup Wise Guys. Book a call if: - You're a founder feeling board pressure to "stay on top of AI" - You lead a non-technical team and want your people doing more than writing emails with ChatGPT - Your AI rollout stalled and you want to know why

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  Artificial intelligence

  I help sales, CS and marketing teams at B2B SaaS companies find the AI workflows that save real hours each week. Not AI strategy slides, but actual implementation: agents trained on your docs, automated research and outreach, and the internal ownership that makes adoption last.

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  Customer success

  Most CS teams spend too much time on manual work: QBR prep, CRM updates after calls, health scoring in spreadsheets. I help Heads of CS find where AI can cut that load and build workflows the team will actually use (agents trained on your knowledge base, call summarisation with auto-CRM updates, QBR and renewal prep automation).

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  Marketing automation

  I build AI-powered workflows that take manual work out of marketing: content personalisation, lead research, briefing automation. Most useful for marketing teams who know they should be doing more with AI but don't have a dedicated ops or automation person.

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  Product management

  8 years in tech, 5 of them leading product at B2B SaaS companies. Currently running product at HandsHQ. Happy to help with MVP scoping, getting to PMF, prioritisation when resources are tight, and product strategy questions.

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  Sales

  Most B2B SaaS sales teams are underusing AI. I help sales leaders identify where AI can cut manual work (research, personalisation, follow-ups, CRM hygiene) and build workflows the team will actually use. I've built custom AI tools for my own sales team at HandsHQ.

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  Apollo

  3 years of experience

  I use Apollo for lead enrichment and BDR outreach automation. Often combine it with Claude and LinkedIn scraping to build full prospecting workflows that save sales teams hours each week.

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  Claude

  3 years of experience

  I use Claude to run my work and life, and can help you figure out how to do the same. I build multi-step Claude workflows for sales, CS and marketing teams: Projects trained on internal docs, research automation that connects multiple tools, outreach personalisation at scale. Happy to walk through how I approach it.

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  Zapier

  6 years of experience

  I use Zapier for the workflows that need to connect to tools without native Claude integrations. Claude Cowork now covers a lot of what I used to build in Zapier, so it's a smaller part of my stack than it used to be.

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  SaaS

  I've worked in B2B SaaS for 5+ years as a product leader, currently at HandsHQ. The AI shift is changing how SaaS companies need to operate, and I help teams inside SaaS businesses find where AI can actually cut manual work and build workflows that stick. Also happy to help with classic SaaS product questions: MVP scoping, PMF, prioritisation.

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  B2B

  Most of my work is with sales-driven B2B companies. I help sales, CS and marketing teams use AI to take manual work off their plates, and can also advise on product strategy and positioning.