Iryna Struk

I've spent 8 years in tech, 5 of them leading product at B2B SaaS companies. I joined a startup as their first PM, built the product function from scratch, and scaled it through to acquisition. I know what it takes to ship when resources are tight and the roadmap is bigger than the team! AI has made building cheaper than ever. The hard part is knowing what to build, keeping it simple, and running a proper MVP loop so you're solving real problems instead of shipping features nobody asked for. That's where product thinking matters more, not less. I'm most useful to founders and product leaders working through: MVP scoping and getting to PMF, prioritisation when everything feels urgent, building your first product team and process, and figuring out where AI can actually improve your process. Book a call if: - You're building product and wearing too many hats - You need a sounding board for roadmap or strategy decisions - You want practical AI implementation advice

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  Artificial intelligence

  AI has made building cheaper than ever, but that doesn't mean teams should build more. The gap I see most often is product thinking: knowing what problem you're actually solving, keeping the first version simple, and running a real MVP loop before scaling.

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  Product management

  8 years in tech, 5 of them leading product at B2B SaaS companies. Happy to help with MVP scoping, getting to PMF, prioritisation when resources are tight, and product strategy questions.

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  Claude

  3 years of experience

  I use Claude to run my work and life, and can help you figure out how to do the same. I build multi-step Claude workflows for sales, CS and marketing teams: Projects trained on internal docs, research automation that connects multiple tools, outreach personalisation at scale. Happy to walk through how I approach it.

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  Zapier

  6 years of experience

  I use Zapier for the workflows that need to connect to tools without native Claude integrations. Claude Cowork now covers a lot of what I used to build in Zapier, so it's a smaller part of my stack than it used to be.

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  SaaS

  5+ years leading product at B2B SaaS companies, from early stage through to acquisition. I've built product functions from scratch, hired and shaped small product teams, and shipped under real constraints. Happy to help with the classic SaaS product challenges: finding PMF, scoping an MVP that's actually minimal, prioritising when every stakeholder has a different opinion, and figuring out where AI fits into your product or operations without overcomplicating things.

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  B2B

  Most of my experience is with sales-driven B2B companies where product needs to work closely with sales, CS, and marketing. I understand the dynamics of building product when you have enterprise buyers, long sales cycles, and pressure to ship what the loudest customer is asking for. Can also help with practical AI implementation for go-to-market teams: where it actually saves time vs. where it's just hype.