Irina Kremleva

During my career, I led and built several teams, up to 40 members overall. I can share my experience on how to find "the right" people (great for the position and company culture), how to manage and lead remote teams, how to engage and developed them

When scaling or starting the business, it is important to understand and chose the right Go to Market Strategy. Should you go for direct sales, or via distributors and partners, or to chose e-commerce, or...? There are several things you need to take into account, including the profile of your customer/consumer, brand and pack price ladders, competition, the financial model with various parameters, etc to define the best solution for now (it can change in the future!)

There are many ideas that come to mind for any talented marketer, product or project manager, finance, supply, and other professional. The key competence nowadays is to be able to test those ideas as soon as possible at the minimum possible cost. The best approach overall is to be very agile, constantly testing and learning to select the best ideas with maximum return

Those who say I can, and those who say I cant - are both usually right.... The mindset is one of the key competencies in any modern company. But it is not a "build-in" skill, you should always work on opening your mind borders, being open to new ideas, challenging yourself, and accepting being worng.

Pricing strategy is key in Go to Market strategy. You need to define the segment of your product (Value, Core / Mainstream, Premium, and Super premium), find the competitors in each segment, define brand and pack price architecture, define elasticity, promo strategy with guidelines for promo pressure and promo depth, .... and then make a holistic overview of all to come with a complete Pricing strategy

- Product Strategy (Product Lifecycle, Metrics, Personas, Use Cases) - Identifying Opps & Acquiring Customers (Industry Disruption Model, Value Chain Assessment, Technology Strategy, CusDev & CJM) - Innovating Opportunities & Achieving Product-Market Fit - Defining Your Product (PRDs, MVP, Roadmapping) - Design Thinking - Marketing & Strategy (APIs & Integrations, Team mngt, GTM Strategy) - Launch & Iteration (Insights, Agile Retrospectives, Iteration) - Growth

Great tool for assigning tasks and following on them with the team. It allows to create several projects or sprints, to assign responsible and contributors, due dates, attach files or details,.....

Great tool for searching for team members or changing your own career, getting some courses from Linkedin Learnings, or using the tool as a social media for publishing articles and thoughts. You need to know how the algorithm works, though to make most of it ;)

A great tool to visualize the data, create dashboards, and get quick insights. We also used other tools in ABI, however, Looker was a centralized global tool for larger projects.

A fantastic tool to automate the responses and mass updates for customers or any other groups of stakeholders. The beauty of the tool is the capability to create automatic personalized messages.

I led the implementation of the Contract Management (CM) and Trade Promo management (TPM) tools in AB InBev, based on SalesForce. As the company is using SalesForce for Sales management and KPIs tracking, it was largely beneficial to build the tools on the same platform to get some synergies from master data management, back and forth communication with Sales (incl Field Sales teams) and fast interface for some metrics.

Trello is one of my favorite tools for "To do" planning and prioritization, both privately and for the team. It helps "offloading" the brain and keep all tasks and promises accounted and followed up